Social Intelligence: How to Make Your Digital Campaigns Smarter
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Transcript of Social Intelligence: How to Make Your Digital Campaigns Smarter
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SMARTER DIGITAL CAMPAIGNSBOOST BRAND AWARENESS AND CONVERSIONS
MATTHEW ZITOVP OF PRODUCT, SYNTHESIO
@MATTHEWZITO
MATT ZILLISR. DIRECTOR OF MARKETING, MARKETO
@MATTZILLI
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The Quest of Every Marketer
YOURCUSTOMERS
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Todays World
2900
Marketing
Messages Per
Day
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Consumers are Self-Directing Journeys66% to 90% of a Consumer’s Journey Today is Self-Directed (Forrester, 2014)
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And Demand a Personalized Experience
87% of people demand a meaningful brand experience (Edelman Consulting, 2014)
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A Transformation in Consumer Expectation
49%
48%
48%
33%
Personalized online ads promote offers and products from websites visited
Emails are based on past browsing and buying behavior
The shopping experience is personalized across channels
Social media feeds have personalized ads
Consumers are more likely to engage with a new brand and purchase when:
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A Transformation in Consumer Engagement
MassMarketing
Focus on themessage
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A Transformation in Consumer Engagement
MassMarketing
Focus on themessage
TransactionalMarketing
Focus on the transactions
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A Transformation in Consumer Engagement
MassMarketing
Focus on themessage
TransactionalMarketing
Focus on the transactions
EngagementMarketing
Focus on long-term
relationships
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ENGAGEMENT MARKETINGBuild personalized and lifelong relationships#1 – As Individuals
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ENGAGEMENT MARKETINGBuild personalized and lifelong relationships#1 – As Individuals#2 – Based On What They Do
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ENGAGEMENT MARKETINGBuild personalized and lifelong relationships#1 – As Individuals#2 – Based On What They Do#3 – Continuously Over Time
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ENGAGEMENT MARKETINGBuild personalized and lifelong relationships#1 – As Individuals#2 – Based On What They Do#3 – Continuously Over Time#4 – Directed Towards An Outcome
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ENGAGEMENT MARKETINGBuild personalized and lifelong relationships#1 – As Individuals#2 – Based On What They Do#3 – Continuously Over Time#4 – Directed Towards An Outcome#5 – Everywhere They Are
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Personalized Experience in a Multi-channel World
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LISTEN TO WHAT CUSTOMERS ARE SAYING
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TURN CUSTOMER DATA INTO INSIGHTS
12%
2M 1M
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BUILD SMART RECORDS IN MARKETO
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SEE THE 360° VIEW OF YOUR CUSTOMERS
RECENT MENTIONS
MENTION VOLUMES
4.2%
FRIEND NETWORK
SRS = 86
BRAND POSITIVITY
EMAIL INTERACTIONS
WEB INTERACTIONS
EVENT ATTENDANCE
INTERNET OF THINGS INTERACTIONS
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BUILD CONTENT & CAMPAIGNS ACROSS CHANNELS
MOBILE
WEB
SOCIAL
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MOBILE
WEB
SOCIAL
DELIVER CONTENT AT THE RIGHT TIME
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PERSONALIZEDMARKETING
BRAND LOYALTY& REVENUE
EXISTING CUSTOMER
BOOST LOYALTY AND CONVERSIONS
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PERSONALIZED MARKETING
ORGANIC SHARES & REFERRALS
AUDIENCE GROWTH & REVENUE
BRAND LOYALTY& REVENUE
EXISTING CUSTOMER
NEW FANS/CUSTOMERS
GROW YOUR AUDIENCE & CUSTOMER BASE
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LISTEN TO SOCIAL MORE INTELLIGENTLY
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TO FIND NEW CUSTOMERS
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ADD NEW CUSTOMERS TO YOUR MARKETING ECOSYSTEM
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SMARTER DIGITAL CAMPAIGNSBOOST BRAND AWARENESS AND CONVERSIONS
MATTHEW ZITOVP OF PRODUCT, SYNTHESIO
@MATTHEWZITO
MATT ZILLISR. DIRECTOR OF MARKETING, MARKETO
@MATTZILLI
![Page 28: Social Intelligence: How to Make Your Digital Campaigns Smarter](https://reader038.fdocuments.us/reader038/viewer/2022102322/587853ec1a28ab68198b6d69/html5/thumbnails/28.jpg)
Questions & Next Steps
SYNTHESIO@SYNTHESIO
SYNTHESIO IS A PROUD LAUNCHPOINT PARTNER. VISIT THE LINK
BELOW TO LEARN MORE.
HTTP://SYNTHES.IO/MARKETO-LP
MARKETO@MARKETO
MARKETO.COM