Social & Hybrid Events in Society30.
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RONALD VAN DEN HOFF SOCIAL EVENTS IN SOCIETY30 “WE LEVEN NIET IN EEN TIJDPERK VAN VERANDERINGEN MAAR IN EEN VERANDERING VAN EEN TIJDPERK” prof. Jan Rotmans naar 2 nd screen: http://s2m.to/ event /278/s2mevents
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Key note to group of Dutch Event Organizers: Events of the future are here today! Utrecht, The Netherlands. April 2013.
Transcript of Social & Hybrid Events in Society30.
RONALD
VAN DEN HOFF
SOCIAL EVENTS IN SOCIETY30
“WE LEVEN NIET IN EEN TIJDPERK VAN VERANDERINGENMAAR IN EEN VERANDERING VAN EEN TIJDPERK”
prof. Jan Rotmans
naar 2nd screen: http://s2m.to/event/278/s2mevents
SOCIAL REVOLUTION
SOCIAL REVOLUTION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL REVOLUTION
DIGITAL REVOLUTION
AGRICULTURALSOCIETY
INDUSTRIALSOCIETY
DATASOCIETY
FABRICATION REVOLUTION
1850 1990 20302015BEFORE 1800
Visual: Marco Derksen, Upstream.
Organizations
Stakeholders
1.0 2.0 3.0
FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS
COWORKERS
KNOWMADS
SHARE
D.I.Y.
3RD SPACE
1st SPACE 2ND SPACE 3RD SPACE
1st PLACE 2ND PLACE 3RD PLACE
THE MEGA CITY:COLLECTION OF 3RD SPACES
data by
CARS &RIDES
HOUSE
CO-WORKING
HOSPITALITY& TRAVEL
COLLABORATIVE
CONSUMPTION
SOCIAL
CHANGE OF THE MEETING INDUSTRY AS WE KNOW IT
“Authenticity, what consumers really want”, Pine & Gilmore, 2007
CREATION & PROGRESSION OF ECONOMIC VALUE:
EXPERIENCES
SERVICES
GOODS
COMMODITIES
TRANSFORMATIONS
TRANSFORMATION
is a tailor-made experiencewith an educational elementand a changed individual as result.
SERENDIPITY
the moment of an unexpected meeting of relevant people at anunexpected location triggerstransformations…
from MEETING EXPERIENCES to TRANSFORMATION MEETINGS
self steering
co-creation
staging
Event Organizer Involvement
low- serendipity -high
traditionalmeeting
3rd spacemeeting
conference call
webinar
virtual meeting
SOCIALEVENTS
HYBRIDEVENTS
3rd SPACE MEETINGS
virtual meetings
video conferencing
live streamwebinars
Establish ObjectivesAudience ‘drivers’
Design & Staffing
Train Speakers
Co-create
Create integrated virtual and physical experience
Impact during pre & post-show
THE MEGA CITY:COLLECTION OF 3RD SPACES
1st place
3rd place
2nd place
EVENT CHANNEL
TIENTJES DEAL
MEETING EXPERT
MEETINGS @ SEATS2MEET.COM
MEETINGS @ SEATS2MEET.COM
3RD SPACE MEETINGS
2nd SCREEN
3RD SPACE MEETINGS
SEATS2MEET.COM MEETING EXPERTS
MEEMAKERS = BEZOEKERS
100 + 1100 participants34 countries30+ contributions
Twitter:1.700.000 impressions122.000 reach
3RD SPACE MEETINGS
MEETING SPACE:PHYSICAL & VIRTUAL
BEFORE-,DURING-,
AFTER EVENT
MEETING OF THE FUTURE = TODAY
CONNECTING SHARING
SUSTAINABLE VALUECREATION
SERENDIPITY
MEETING OF THE FUTURE = TODAY
