Social Good & Hispanics (presentation by Elianne Ramos, LATISM)
-
Upload
pamela-nieto -
Category
Education
-
view
99 -
download
2
Transcript of Social Good & Hispanics (presentation by Elianne Ramos, LATISM)
SOCIAL. GOOD.Maximize the tools to reach LATINOS online.
CAUSE CAUSE ENGAGEMENTENGAGEMENT
SOURCE: LATISM 2011 Survey
CAUSE CAUSE ENGAGEMENT ENGAGEMENT ONLINE ONLINE
FacebookFacebook
LinkedInLinkedIn
InstagramInstagram
TwitterTwitter
YoutubeYoutube
MAXIMIZEMAXIMIZE THE CHANNELS THE CHANNELS
Lay the FOUNDATION11
FRAMEWORK FOR IMPACT
33 Create COMMUNITY
22 Devise a STRATEGY
LAY THE LAY THE FOUNDATIONFOUNDATION
• • Common CauseCommon Cause• • ValueValue• • ConsistencyConsistency
• • Think Long termThink Long term• • Treat Platforms DifferentlyTreat Platforms Differently• • ExperimentExperiment• • MeasureMeasure• • RefineRefine• • RepeatRepeat
CREATE A CREATE A STRATEGYSTRATEGY
CREATE CREATE COMMUNITYCOMMUNITY
• • Common CauseCommon Cause• • ValueValue• • ConsistencyConsistency
FIND FIND YOURYOUR BEST BEST TIMETIME
• 5 - 10 times a week 5 - 10 times a week minimumminimum• Use automated tools Use automated tools
to scheduleto schedule
BE SENSITIVE BE SENSITIVE && RELEVANT RELEVANT
• • CulturalCultural• • PlatformPlatform• • TimingTiming• • NationalityNationality• • Language Language
RESULTSRESULTS ARE MEASUREMENTS OF ARE MEASUREMENTS OF ACTIONSACTIONS
open or open or clickclick
come tocome tothe orgthe org
scheduleschedulea sessiona session
donatedonate callcall
PICK THE RIGHT PICK THE RIGHT TOOLSTOOLS
TO RECAPLatinos: Cause-driven, on & offline.Lay the Foundation.
Devise a Strategy.
Create Community.
Find your best time.
Be sensitive & Relevant.
Experiment. Measure. Refine. Repeat.Pick the right tools.
“It’s about the PEOPLE, stupid.”“It’s about the
PEOPLE, stupid.”~ Me.
Best Quote Ever
¡Gracias!
@ErGeekGoddess • elianneramos.com