CONNECTED WE MAKE CHANGE HAPPEN

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Introduction

The Social Good Brazil program was launched to promote the power of technology and innovative thinking for social change.

In 2012 the focus was on disseminating the concept and inspiring people and organizations to engage.

In 2013 the focus is on information and action, supporting innovative initiatives on social good.

CON

TEN

TSVISION 4�

PURPOSE� 5-6

OBJECTIVES AND STRATEGIES 7-45

TEAM 41�

PLAN 2013 42

INSPIRATION

SEMINAR 8-23 DIGITAL MOBILIZATION 24-34

ONLINE PLATFORM 35-36

INFORMATION

FESTIVAL OF IDEAS 37-40

ACTION

VISIONSocial Good Brazil’s vision is to be a catalyst platform of innovations that use technology, social media and innovative thinking to make social change.

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PURPOSE Social Good Brazil’s purpose is to be a platform to support innovations that use technology, social media and innovative thinking to make social change.

"Technology is our creation; we weren't created by technology, so let's use our creation to bring about a healing. At the most fundamental level, we are not just connected, we are inseparable." Deepak Chopra

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The theory of change of Social Good Brazil involves

technology and collaboration:

Technology is able to reach large social impact because it: • Gives access to appropriate information and resources • Promotes scaling up through networks • Allows Autonomy for engagement

Solutions to complex problems involve the various sectors of society and act in radical collaboration.

THAT’S WHY “CONNECTED WE MAKE CHANGE HAPPEN”!

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INSPIRATION

Disseminate the concept of using technology andinnovative thinking for social change

Offer tools and training

INFORMATION

Identify and support innovative experiences

ACTION

OBJECTIVES AND STRATEGIES

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INSPIRATION

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INSPIRATIONWho participated in the

Social Good Brazil 2012 Seminar?

2.720 people registered to participate in the Seminar

1.150 people attended the event, equivalent to 42.28% of those registered

36% of the participants work for companies, 19% in non-profits, 11% are from universities, 6% from the public sector, among others

9.426 accesses via live stream, of which 7.958 accessed the transmission in Portuguese and 1.468 in English

As the graph shows, the majority of participants in the theater were from the State of Santa Catarina (SC), 87% of these were from Florianopolis. 4% were from Rio Grande do Sul (RS) and 4% from São Paulo (SP) 9

INSPIRATIONMore than a seminar,

an environment for innovation

Along with the theater there were two other spaces: the Digital Media Lounge, inspired by the Social Good Summit and co-working spaces dedicated to bloggers and journalists; and the Community Room for networking, coffee breaks and where the main partners of the program had an area to interact with participants.

65% of the people who responded to the evaluation questionnaire considered the environment and infrastructure of the event as ‘better than expected’.

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INSPIRATIONTop speakers and great

content on social innovation

Simon Mainwairing

Keynote speaker on the opening night

Aaron Sherinian

opened day 2 of the event

with a panorama of

Social Good in the world

Beth Kanter Keynote

speaker on day 2 of the event

Peter Sims keynote speaker

closing the seminar

Isadora Faber, from

‘Diario de Classe’ was

interviewed on stage

Guga Kuerten presented the prizes to the

finalists from the Festival of

Ideas

34 SPEAKERS Along with the 3 international keynote speakers, Aaron Sherinian and 30 top Brazil-ian speakers on innovation volunteered to share their ideas and initiatives.

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INSPIRATIONA seminar that inspired,

informed and connected people

77% said that they had never heard of Social Good before the event

99% said they acquired new knowledge about Social Good even when they were already familiar with the theme

51% % said that they were not engaged before, but after the seminar they intended to get involved in Social Good initiatives. Another 23% that considered themselves engaged wanted to be more involved. This totaled 74% de that were inspired to make social change

94% said they wish to receive information and updates about the program

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INSPIRATIONWhat do the participants think about

the attributes of the seminar?

97%

94%

94%

evaluated the quality of the hosts and speakers as good or excellent

evaluated the themes of the speeches and panels as good or excellentevaluated the format of the speeches and panels as good or excellent

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“Social Good Brazil proved to be the reality of what I had in mind about the act of having an idea. Each Idea can be part of something great; when you share, socialize, get incentive,

engage, embrace your idea with other people’s, they connect and become something real, concrete! And then it doesn’t matter where you are. From an audience in a theater on an island

in the south of the Atlantic you can reach the entire world with this spirit of collectivity”. Pablo Olave Brito

It was very exciting to get to know innovative practices for social change happening all around the world. This inspires to promote change at the local level, close to ourselves”.

Flávia Feltrin Garcia

“Very good indeed… It was remarkable for me and I will do much more after this seminar! I learned a lot and I’ll keep learning from now on through the Social Good Brazil website!! Thank

you very much and congratulations for all the organizers!! Cheers!” Elielson M. Cardoso

INSPIRATION

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VIP meetings with 3 of the international speakers gathered partners, business people and local leaders with an average of 80 participants in each session.

Simon MainwairingThe future of Branding

Peter SimsLittle Bets

Beth KanterNetworked Organizations

and Leaders

INSPIRATION

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The program and the seminar counted on 43 partners

MASTER

GOLD

SILVER

INSTITUCIONAL

Services

INSPIRATION

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MEDIA PARTNERS

PARTNERS FOR DISSEMINATION

INSPIRATIONThe program and the seminar

counted on 43 partners

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INSPIRATIONThe following Social Good Brazil ambassadors

were very important to the program

Rafael Ziggy

Digital strategist for the Africa Agency, volunteer, creator of

“Blog Voluntário”

Regina Esteves de Siqueira

Business administrator and Director of the Ruth Cardoso

Center.

Luciano Martins

Artist and volunteer. He believes art can change the world.

Sam Shiraishi

Journalist and blogger for @avidaquer, hub multiplier of

culture and knowledge.

Maria Augusta OrofinoMaster in Knowledge

management and public administration. Facilitator of

Design Thinking and Business Model Generation.

These ambassadors were selected for their spontaneous engagement in the Social Good cause and for their high level of influence online. Most of them were categorized as ‘Broadcaster’ meaning

they transmit a lot of content that spreads quickly on the internet.

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Impact of the seminar on national and local media

200 articles and mentions in the main national and local media channels such as RBS (Globo Network), RIC (Record Network), Band and Grupo Abril

Diário Catarinense 28

Notícias do Dia 19

Acontecendo aqui 11

Diário Catarinense Online 8

ND Online 7

Media channel Stories

Media that published more about SGB

INSPIRATION

Cover of “Diário Catarinense” November 07 2012 19

Impact of the seminar on national and local media

05 pages in the publication “Bit” (from RBS media group) talking about SGB –November 07 2012

!

INSPIRATION

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INSPIRAÇÃO E MOBILIZAÇÃO

!

Impact of the seminar on national and local media

!

Folha de São Paulo –November 05 2012

Story in the Economy section of Diário Catarinense(newspaper of RBS media group) –November 06 2012

INSPIRATION

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Impact of the seminar on national and local media

!

Portal Exame –September 17 2012 6.30pm

Você SA (October issue)

INSPIRATION

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Impact on local TV programs

!

Program “SC no Ar” – RIC/Record

Fernanda Bornhausen Sá (President of IVA) was interviewed about Social Good Brazil and “Social Good” as a concept.

Series of 03 stories called “Redes do Bem”, aired by TV COM and Bom Dia SC (programs from RBS media group). Carolina de Andrade, coordi-nator of Social Good Brazil Program was inter-viewed.

INSPIRATION

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In just a few months, the SGB program achieved a significant online presence

Facebook13.271 fans

Twitter1.280 followers

Youtube80 subscriptions and 4.668 views

SlideShare89 followers and 18.340 views

Google+142 followers

Pinterest74 followers

Fale Conosco+ 800 e-mails

INSPIRATION

*Numbers from January 24 2013

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Facebook is an important social media channel for raising awareness

In February 2012 the Social Good Brazil fan page was created. In August, when the online platform sgb.org was launched we counted 461 fans on our Facebook fan page. We currently count on 13.271 fans, showing the huge development of Social Good Brazil’s presence on Facebook. The outreach of the fan page is 5.324.073 users. The international seminar was a key factor and produced:

360 publications on the wall and 326 correspond to photos posted by the seminar participants via instagram;2741 “likes”328 “shares”

During the seminar, 22% of the mentions of Social Good Brazil on Facebook were related

to the participation of Isadora Faber (the adolescent that created “Diário de Classe”, a Facebook fan page that counts on more than 550 thou-sand fans). Isadora wrote a post about the event that generated more than 24 thousand “likes” and more than 1.200 “shares”.

INSPIRATION

*numbers updated on January 24 2013 25

Twitter, a large scale network

Demonstrations in support of SGB through social networks 3241 tweets with the hashtag #socialgoodbr

520 users actively participating

12.229.441 impressions were generated by users sharing content on Social Good Brazil

*Mentions collected during the seminar, 06-08 November 2012

97% of mentions on twitter were positive.

INSPIRATION

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Outreach on Online News Portals, Blogs, YouTube, Instagram and SlideShare

There was a total of 253 occurrences of the term “Social Good Brasil”, “Social Good Brazil” and “#socialgoodbr” that reached 13.309 people on internet

Out of 326 mentions to the term “Social Good Brasil”, 325 were mapped as positives

203 mentions were found on blogs and websites, proving the efficiency of the relationship established with bloggers

*Mentions collected between August 20 and November 20 2012

#socialgoodbr

INSPIRATION

*Menções extraídas do período entre 20/08 e 20/11/2012

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Instagram collective coverage

During the three day seminar, 326 photos were posted

The collective coverage of the event was widely spread through social networks and generated an important positive “buzz” for the event. For example, a mention on the Rio+Social Facebook fan page put a good word in for the event to its more than 28.000 fans

INSPIRATION

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*Números atualizados em 24/01/2012 34

YouTube and SlideShare, as web sources of relevant content

It is important to stress the strong presence of SGB on SlideShare. The SGB channel uploaded 33 presentations, including the ones used by the speakers. Some of them count on more than 1.000 views

The YouTube SGB channel has interviews, videos talking about the concept of social good and stories aired on TV. Also, all the speeches and panels were recorded and uploaded on the channel in English and Portuguese and the views have grown impressively. The most viewed video is the one that introduces the concept of social good (665 views), followed by the interviews with Peter Sims and Simon Mainwaring.

INSPIRATION

*Numbers updated on January 24 2012 29

International online outreach

!

164 mentions of the term “Social Good Brazil” on the internet

23 posts on international websites on 17 different websites, 12 of them were partners of the program

6 posts written voluntarily by the international speakers

Post of Simon Mainwaring’s blog Post published by Aaron Sherinian, UN Foundation’s VP for Communications and Public Relations, one of the speakers in the SGB Seminar

Post of Beth Kanter’s blog

INSPIRATION

*Mentions collected during the seminar, 06-08 November 2012 30

Strategy to develop international impact

!

43 relevant international organizations and networks were mapped and approached

16 organizations collaborated to disseminate the concept and the seminar, such as The Silicon Valley Community Foundation, Start You Up and LEAD – Leadership for Sustainable Development

During the seminar, SGB joined the Global Conversation organized by the UN Foundation. The speaker Reinaldo Pamponet engaged in an international chat on technology for social change with international peers for a one hour Google+HangOut

1468 accesses on the transmission of the seminar in English via live stream

Fan page Rio+social

INSPIRATION

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Mobilization of youngsters through the online game CONECTA

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A committee of youngsters designed the game

Launched on November 08 2012

376 gamers playing

30 youngsters participated in a Flashmob in a local mall

In February, when CONECTA is 3 months in operation, there will be an evaluation of the game, with the support of Rafael Savi, PhD in Engineering and Knowledge Management

*Numbers updated on January 29 2013

INSPIRATION

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Bloggers

!

Bloggers invited to the seminar and volunteers intensively shared information on SGB. At the seminar, 84 bloggers registered to participate and they were able to use the Digital Media Lounge.

Bloggers specially invited to come to Florianópolis and participate in the seminar, together in the Digital Media Lounge.

INSPIRATION

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Strategy with Bloggers

!

Well known opinion maker bloggers were invited as “Social Good Ambassadors” and “Guests” to share their thoughts on the concept and to participate in the seminar. One blogger was chosen through an online competition before the event and won a trip to Florianópolis to participate in the seminar.

Fonte: Relatório da Otagai

INSPIRATION

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INFORMATION

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INFORMATION

Outcomes of the Virtual Platform

!

Launched on September 28 2012

84.592 visits, 58.574 visitors102 posts on the SGB Blog06 stories of social good published20 options for users to engage published54 posts on the area #Cobertura SGB (seminar coverage)The platform is the place of reference of the SGB program, where to find information on the three strategic areas: Inspiration, Information and Action

*Numbers updated on January 29 2013

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ACTION37

ACTION

Festival of Ideas

!

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ACTION

Festival of Ideas

!

The Festival of Ideas is an initiative of The Ruth Cardoso Center and promotes a co-creation network to find solutions for the challenges of the society

• More than 60 ideas were submitted;• 02 co-creation sessions were hosted in Florianópolis, one of them counting on 32 people and another during the Social Good Brazil Seminar;• 08 finalists were awarded with R$ 3.125,00 each as seed money for them to start put-ting their ideas into practice;• 07 out of 08 finalists considered the experience as “excellent” (maximum score) and 01 of them considered the Festival of Ideas “very good”;• The Festival of Ideas brought a practical aspect to the seminar, inspiring others to be bold and act for a cause they believe in.

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ACTION09 volunteer curators participated

in the selection and support for the ideas

!

Elton Miranda, founder and partner of Whapp, a business accelerator

Tatiana Schreiner, specialist in creative economy

Willian Narzetti, coordinator of a non-profit organization

Maria Augusta Orofino, Business Model Generation

Bruno Ayres, Coordinator of the Festival of Ideas

Bruno Andreoni, Corporate Citi-zenship at IBM Brazil

Carol Gutierrez, Festival of Ideas

Renato Nobre, Business Model Generation

Marcos Muller, Coordinator of Endeavor Santa Catarina

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SOCIAL GOOD BRAZIL TEAM

!

In order to develop all these initiatives in 2012, SGB counted on an ad hoc team formed by:

Carolina de Andrade, General CoordinatorVanessa Aguiar, Communications CoordinatorNayara D’Alama, Social Media Analist

TICom and IVA offered their team to sup-port financial management, communica-tion and the organization of the seminar, forming a group of 12 people engaged in the SGB activities.

The seminar also counted on a group of 15 volunteers.

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SGB PROJECTS FOR 2013

Online Platform

Social Good Summit

Meetup BrazilSocial Good Brazil Lab

Upgrade the platform to be a reference online

site, offering training and

valuable contents also in English and

Spanish

Event in partnership with the Social Good Summit in NY, aiming for high impact in Brazil

A learning and technical support

program focused on designing and

testing technology for social change

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We want to thank our partners, suppliers, Social Good Brazil Ambassadors, volunteers and the entire team that made the success of the program in 2012.

Special thanks to Fundação Telefônica-Vivo, Instituto C&A and IBM Brasil, partners that kindly sponsored this program.

ICom’s and IVA’s team

For further information:http://socialgoodbrasil.org.br/english/

+55 48 3222-5127

ACKNOWLEDGMENTS