Incorporating gamification in recruitment - Gamification in HR - Manu Meliwin Joy
"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White
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Transcript of "Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White
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Social + Gamification: Better User Experience, Better Engagement, Better Data
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Gigya’s Mission
Gigya’s mission is to socialize the rest of the web.
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Gigya: Social Infrastructure for Business
Gigya provides websites and apps with a complete social infrastructure.
Social Identity Management
Drive registrations & gain user insights
Social Plugins
Increase user engagement
Social GamificationReward users and
build loyalty
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Gigya Supports 1 Billion Unique Users Per Month
Gigya’s platform is trusted by 43% of the top 100 U.S. web properties according to comScore.
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Social Increases Traffic, Page Views, and Revenue
2-5 new visitors for content shared to social networks
90% increase in articles read from
socially referred users
2X increase in social referral traffic
40% increase in registrations with
Social Login
5X more likely to make a purchase with
Social Login
Gigya Implementations 2011
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Foursquare – Users Want to Compete with Friends
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Zynga – Users Want to Compete with Friends
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People are Bringing Their “Real” Identity Online
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Gamification Should be Social From the Ground Up
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Allow Competition within a User’s Social Graph
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Reward for Actions that Add Value to Your Business
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Create Feedback Loops that Encourage User Behaviors
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Value Runs Both Ways
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Insight on User Behaviors
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Example Use Case – Email Marketing
Profile Information
Name: Stephanie S
Email: [email protected]
Gender: Female
Birthday: 08/18/83
Location: New York, NY
Education: Stanford Graduate
Interest Graph
Interests: marathons, surf trips, web design, music festivals
Activities: running, surfing, soccer, camping, kayaking
Music: Run DMC, Black Eyed Peas, Foo Fighters, U2, Kanye West
Movies: Inception, The Shining, Jaws, Caddyshack, Seven
TV Shows: Parks and Recreation, The League, The Soup
Books: Steve Jobs, Hunger Games, Outliers
Social Graph
# of Friends: 222
# of Followers: 4,256
# of Connections: 500+
Achievements
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Port Data Into Marketing Platforms
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Thank You
Victor White
Email: [email protected]
Twitter: @victorwhite
Call us at: 650.353.7230 or email: [email protected]