Gamification presenation

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Ashley Sprain and Cheyenne Sexton

description

Gamification presentation by Ashley Sprain and Cheyenne Sexton from Penn State's Social Media boot camp. #PSUsocialpros

Transcript of Gamification presenation

Page 1: Gamification presenation

Ashley Sprain and Cheyenne Sexton

Page 2: Gamification presenation

What is Gamification? •  Engage and motivate •  Turns extrinsic rewards to intrinsic rewards

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Game mechanics include: • Points • Levels • Challenges • Leaderboards • Gifts

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Gamification Campaign by Kohls

GetJenniferThere.com

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You don’t have to be a gamer! ●  Gamification only works if content is compelling

enough to engage members repeatedly, consistently and with the right frequency.

•  How? o  provide real time rewards o  encourage participation and competition o  create leaderboards

•  Results? o  Increase member motivation o  Happier when working hard, doing

meaningful and rewarding work o  Quick feedback

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What do you want?

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Gamification Elements: Proof!

●  Mobile app: Proof! ●  Download and compete against others to

win challenges ●  Document it with PROOF!

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Proof!

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Proof!

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•  Team up: Set a goal to team up with a restaurant to create awareness, increase donations or interact with your members.

•  To do list: Create and send out “to do list” to your members that they can share around. •  Tips: Add informational tips about the organization and link you website to the tip. •  Gain insight: Link with other social platforms and see how your members interact with the

organization.

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Gamification Elements: Badges

Digital tokens that appear as icons to award individuals and signify accomplishments such as completion of a project, mastery of skill

or marks of experience.

Badges, Mayor and points allow you to see who is most interactive and completing their goals. The person with most

goals receives badges.

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Gamification

Ashley Sprain

@ashleysprain [email protected]

Cheyenne Sexton

@CheyenneNSexton [email protected]