Social Fresh
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Transcript of Social Fresh
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@RUBBERMAIDAKA: Rubbermaid Jim
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Helping people get organizedfor living
The Rubbermaid Brand
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Told us what to
TALK about…
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…what to
LISTEN for.
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And guided our
OBJECTIVE
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Knowing our CUSTOMERS
Understanding (it just didn’t layout well on the slide )
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Defined our
AUDIENCE…
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…and identified
ADVOCATES
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SUCCESS
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WOULD NOThave been possible without this information
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Why
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from
Storage Bins
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to
OrganizationSolutions
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What
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EASY FIND LIDSBlogger Outreach& Sampling
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Share this Page
Share your Story
Share on Facebook
Real Stories
Online Coupons
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But before I posted this I asked a BIG TIME mommy blogger what she thought.
And she LOVED it!
Thanks @ConsumerQueen
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And we sent a letter along with the sample describing how everything worked. Gave them online coupons to use, ecommerce promo codes, offered a sample for a sweepstakes, and anything else they would need.
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800% Increase
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Average Comment Counts0
50
100
150
200
250
300
Rubbermaid Giveaway 268
Website Giveaways 109
Blog Posts 6
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REVIEWS &RATINGS onrubbermaid.com
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• Consumer insight• Product dev• Increase trust• Grow sales
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ADVOCACYProfessional Organizers
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We went looking for them & found them on Blogs & Twitter
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Learnings
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Understand Your brand
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Know Your Message
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Pick An Audience
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Have a conversation
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