Social Fresh East 2013: Spike Jones
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Transcript of Social Fresh East 2013: Spike Jones
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in real lifeyou talked to
peopleon social media
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3.3 BILLION MENTIONS OF BRANDS IN A TYPICAL DAY IN THE US
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3.3 BILLION MENTIONS OF BRANDS IN A TYPICAL DAY IN THE US
3.1 BILLION OF THOSE ARE NOT ON
SOCIAL MEDIA
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WE WANT SOME OF THAT TWITTER.
HOW ABOUT SOME FACEBOOK, TOO?
OH, AND “LIKES.” WE WANT LOTS OF LIKES.
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WHAT ‘CHOTALKIN’ ‘BOUTWILLIS?
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WTF?
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BRINGING COMMUNITY
BACK
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NEIGHBOR
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NEIGHBORLY
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TRUTHS* ABOUT WORD OF MOUTH MARKETING
*may be counterintuitive
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IT IS NOT –NOR WILL IT EVER BE –ABOUT YOUR PRODUCT1
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YOUR PRODUCT IS THE CONDUIT
(SOLVE FOR EXCITED KITTY)
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2DON’T SEEK OUTINFLUENCE.CREATE IT.
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INFLUENCE CAN BE CREATED
PASSIONCANNOT
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YOUR COMMUNITYIS NOT FOR EVERYBODY3
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FIND YOURRALLYING CRY4
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REMEMBER THE
ALAMO
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EVERYBODY WANTS TO BE A PART OF SOMETHINGBIGGER THAN THEMSELVES.
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THINK ABOUT CONTENT DIFFERENTLY5
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WHY DO PEOPLE SHARE?
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SPIKE JONES
wcgworld.comaskspike.com
[email protected]: you’re on your own
photo: jenn-wagner.com
Yeah, I have a book if you wanna know more.