Donate Life Louisiana Hospital Campaign LHA and LOPA Partnership.
Social, digital campaign and agency partnership v2
-
Upload
daniel-cheetham -
Category
Documents
-
view
357 -
download
1
description
Transcript of Social, digital campaign and agency partnership v2
![Page 1: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/1.jpg)
![Page 2: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/2.jpg)
We are a global brand activation company
![Page 3: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/3.jpg)
We are creative collaborators.
We are rapidly growing our digital and social media production capabilities on a global scale.
![Page 4: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/4.jpg)
We believe in hiring people with real talent and offering an environment in which to flourish.
Our digital, social media, design and production team boasts years of experience developing successful, innovative campaigns for global brands.
![Page 5: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/5.jpg)
We exist 1. to ensure brand consistency
2. to leverage technology
3. to reduce timescales
4. to reduce costs
5. to collaborate
![Page 6: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/6.jpg)
We deliver consistent
brand activation everywhere
regardless of media channel, format, device or language.
![Page 7: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/7.jpg)
Who we do it for
![Page 8: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/8.jpg)
Who we do it with
![Page 9: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/9.jpg)
Where we do it
L.A.
Portland
London Amsterdam
Rome New York
Abu Dhabi
Beijing
![Page 10: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/10.jpg)
Social Media Campaigns
Here are a number of recent projects that Splash and our team members have delivered for leading brand clients.
![Page 11: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/11.jpg)
You Can’t Beat An Old Jamaican
The brief:To devise and implement a long term brand strategy to increase brand awareness by 50%
![Page 12: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/12.jpg)
Old Jamaica
You Can’t Beat an Old
Jamaican
Having worked with the Old
Jamaica Ginger Beer brand for over
6 years we have helped their
business grow dramatically in the
UK
This years campaigns was to be the
biggest yet and we took control of all
communications from TV
commercials to long term social
media engagement
In three months we have grown the
brands Facebook following from
zero to 25 thousand fans in the UK
https://www.facebook.com/OldJamaica?ref=ts&fref=ts
![Page 13: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/13.jpg)
The campaign comprised a number
of game elements including a weekly
multiple choice teaser competitions
to win Old Jamaica product and
merchandise and Flash skill based
competitions
The core of the social of the
campaign is a generated content
driven game where Facebook users
could upload their jokes which
would be judged by other Facebook
users. The joke with the most votes
won with a grand prize of an all
expenses paid trip to Jamaica! Irie
http://www.youtube.com/user/OldJamaica1/videos?view=0
http://apps.facebook.com/oldjamaicavideocomp/?fb_source=search&ref=ts&fref=ts
https://twitter.com/Old_Jamaica
Old Jamaica
![Page 14: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/14.jpg)
Post Office UK Limited
The brief:
1. Incubate creative digital solutions to meet various Post Office UK Ltd business and communication goals
2. To centralize creative production and the supply of campaign content to improve speed and reduce costs.
![Page 15: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/15.jpg)
Post Office UK
Competition Box
We were briefed by the Post Office
(UK) - the largest retailer by outlet
in Europe, to develop a long term
campaign to build their email
database
Are solution was to partner the Post
Office with great brands and offer
premium prizes via a ongoing
competition mechanic both within
Facebook and as a stand alone site
We knew reputable prizes and
regular chances to gain reward
would build engagement and throw
social users into action the numbers
have proven us correct
https://competitionbox.net/
![Page 16: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/16.jpg)
Over the past 9 months we have
launched over 60 competitions
ranging from engaging and addictive
flash games through to straight prize
draws on site and in Facebook
Competition box is now the most
successful competition site in the
UK (in terms of traffic) and we are
proud to have added nearly 1 million
new email addresses to the Post
Office database
Post Office UK
https://twitter.com/CompetitionBox https://www.facebook.com/competitionbox?sk=app_226605417396514
![Page 17: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/17.jpg)
Cunard Lines: We Are Cunard
The brief: 1. Create a single hub that
brings Cunard Lines’ social activity together in one place.
2. Ensure consistency and
brand integrity across all relevant social platforms
![Page 18: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/18.jpg)
Cunard
We are Cunard
We created a new Social Media hub
for Cunard Lines very active social
fans at www.wearecunard.com
Increased dwell time across social
channels by over 100% with the
release of compelling content.
Connected social fans who were
previously dispersed across
numerous social networks
One content detonation point that
now distributes to a global audience
of over 100,000 fans
www.wearecunard.com
![Page 19: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/19.jpg)
Cunard
Initiatives undertaken to reward the
fans that engage the most with
preview content and even free
upgrades on their next voyage with
Cunard
We a currently developing a
number of new campaigns to further
engage and reward Cunard fans
worldwide.
Cunard
![Page 20: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/20.jpg)
British Airways Perfect Days
The brief: 1. Create a multi-faceted
Facebook application that will grow organically over time with both user generated and seeded content
2. Inspire users to explore key BA destination cities across the globe
![Page 21: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/21.jpg)
British Airways
Perfect Days
A Facebook app created for British
Airways encouraging users to share
itineraries of their ‘Perfect Days’ in
key BA destination cities across the
globe
Over 9 months since launch and
‘Perfect Days’ has connected BA
customers, built the brand and
driven sales on the Facebook
platform
So far over 2,000 itineraries have
been posted with more are being
added all the time. Thousands of
Facebook users have enjoyed
sharing other’s Perfect Days
http://www.facebook.com/britishairways/app_215566558483001
DC
![Page 22: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/22.jpg)
Do Converse Make Boots
The brief: 1. Create a Tumblr site for
the ‘Do Converse Make Boots’ campaign
2. Build a raft of digital
advertising components based on an animated GIF style
![Page 23: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/23.jpg)
Converse
Do Converse Make Boots
We were asked to design and build a
Tumblr page and some humorous
animated gifs that would be used
across Tumblr, as banner
advertisements and on digital out of
home display space.
http://doconversemakeboots.tumblr.com/
![Page 24: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/24.jpg)
Some of the GIFs
Converse
![Page 25: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/25.jpg)
Pot Noodle GTI Game
The brief: Create an enjoyable multi level game to promote the fiery new flavors of Pot Noodle. One of the U.K’s favorite snacks
![Page 26: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/26.jpg)
Facebook Tab Race Game
An online competition in line with
the Pot Noodle brands cheeky, funky
TV adverts for the same product
variant launch.
The top 5 racers on the leaderboard
won a years supply of Pot Noodles.
Quite the incentive.
This game gained a cult following
and helped make the product launch
a huge success.
Pot Noodle
http://www.facebook.com/potnoodle/app_429413190407940
XX
![Page 27: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/27.jpg)
Pot Noodle
XX
![Page 28: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/28.jpg)
Digital Advertising Campaign Production
Our globally dispersed digital teams create hundreds of advertisements for well known brands every month. Here’s a small selection.
![Page 29: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/29.jpg)
Elle Japan
Expandable Rich Media
Banner Splash has been working in
partnership with Calvin Klein’s in-
house creative agency, CRK, since
2008.
We work as an extension of CRK,
picking up their creative ideas, often
delivered to us as a single print
execution and executing them with
creative integrity as multi media
campaigns across multiple
territories.
Calvin Klein utilise OASIS on a
global scale.
Calvin Klein
![Page 30: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/30.jpg)
Calibre de Cartier
Expandable Rich Banners
iAds
Recently we have delivered a
number of special Pan-European
moving content iAds for Cartier.
Cartier
![Page 31: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/31.jpg)
XT788 China
Rich media banner campaign
Motorola
![Page 32: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/32.jpg)
![Page 33: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/33.jpg)
![Page 34: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/34.jpg)
Splash Working with Agency Partners
We have vast experience in collaborating with our client’s advertising, creative and strategy agency partners.
Here are two examples.
![Page 35: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/35.jpg)
Etihad Airways with M&C Saatchi
The brief: Splash Worldwide were selected by Etihad to partner M&C Saatchi in April 2012 as their global production partner The brief was to set up a dedicated studio for press, print and digital work in Abu Dhabi within 16 days of appointment and to configure a bespoke version our campaign management tool to manage the production process
![Page 36: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/36.jpg)
Etihad Etihad
Global Advertising Production
To date we've delivered multiple press, outdoor, digital display and websites in 12 languages across 22 countries.. Here is an example of one of our most recent projects for Etihad – a HTML5 campaign site which seamlessly adapts to give an optimum use experience no matter how audiences view the content.
www.whyetihad.com
![Page 37: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/37.jpg)
Etihad
whyetihad.com
On mobile.
www.whyetihad.com
![Page 38: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/38.jpg)
Etihad
Regionalized Digital Display
Splash produce over 350 Flash and
Rich Media banner creatives per
month for Etihad global campaigns,
in up to 8 languages, most within a
24-48 hour turnaround.
![Page 39: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/39.jpg)
VW China and DMG
The brief: Splash Worldwide work symbiotically with VW China’s lead creative agency DMG DMG handle traditional advertising across print and TV. They offer the lead creative ideas and strategy for the VW brand in China while we deliver all digital production required to fulfill campaigns
![Page 40: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/40.jpg)
Volkswagen Sagitar
Product Microsite – China
Our first major project for VW
China.
We created an expansive Flash site.
The site, in modern chinese, offers
users the chance to discover more
about the full 2012 Sagitar range. It
includes an interactive configuration
tool, high resolution imagery, video
content and a dealer locator.
VW China
http://sagitar.faw-vw.com/index.php
![Page 41: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/41.jpg)
VW China
From simple intuitive navigation
through the Sagitar's features to the
engaging and very fun TV ad
voiceover interaction which users
could share over Chinese social
networks our content rich site offers
everything potential customers need
to know about the Sagitar...and
more.
http://sagitar.faw-vw.com/index.php
Etihad VW China
![Page 42: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/42.jpg)
Etihad VW China
iPad Configuration tool
Our next project for VW China was
to build a detailed iPad and Tablet
vehicle configuration app
![Page 43: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/43.jpg)
Thank you
![Page 44: Social, digital campaign and agency partnership v2](https://reader033.fdocuments.us/reader033/viewer/2022051610/548e5c62b479595e5a8b4a3a/html5/thumbnails/44.jpg)