Social design
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Transcript of Social design
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Social Design
Eric FisherDesign Strategist
facebook.com/ericfisher
A Definition
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“29 Kilometers of Books”
“29 Kilometers of Books”
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Where’s a good Italian restaurant?
What movie should we see?
Is there a cool museum opening
somewhere?
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Community
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Friends
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Trust
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Relationship Types
Friends
Coworkers
Brands/Services Clubs
IntimateFormal
Ephemeral
Lasting
Neighbors
College Friends
RelationshipsDoorman
Doctor
Parents
Spouse
Customer Service
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Relationship Types
Trust
Strong Ties
Weak Ties
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This place is awesome
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Identity CommunityConversation
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Identity
Conversation
Community
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Inside Out?
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Outside In
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✓ Utilize the Existing Community
✓ Define a Conversation
✓ Add to Identity
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Start with the Conversation.Let people curate Identity.
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Conversation Involves Two Experiences
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Listening
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“Just watch this clip.Other users liked this.”
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Social Plugins
“Read this article.YOUR FRIENDS
and others liked it.”
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People Already Have Full Profiles. Use them to...
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Connect Users To Friends
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Recommend Content from Profile Data
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Show Friend Activity
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Sharing
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More Contributions ›› More Activity
More Activity ›› More Contributions
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More Contributions ›› More Activity
More Activity ›› More Contributions
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Principles of a Great Social Experience
‣ Utilize Personal Info + Connections
‣ Show Social Context Spread Throughout
‣ Make it Easy to Share and Give
Feedback
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IdentityIdentity
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Maslow’s Hierarchy of Needs
Physiological
Basic Safety
Belonging/Acceptance
Self Esteem
Self Actualization
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Maslow’s Hierarchy of Needs
Physiological
Basic Safety
Belonging/Acceptance
Self Esteem
Self Actualization
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#1 Reason Why People Love Facebook:
Users want to showcase their personalities.
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Identity CommunityConversation