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Josh Harcus | SayItSocial

Case Study:

Importance of the Impression and how much you are “liked”

What’s the Fuzz about?• Self serve yogurt bar• Frozen Yogurt (froyo)• “Quiet opening”• West coast attraction

coming to the East Coast

Start of the Social Race

(3,379 Likes)3,379 (likes) X 130 (friends)

Possible Leads

5,238 (likes) X 130 (friends)

“Social Media has given the Fuzzy Peach a way to connect with a large number of our fans. We reach our target demographics and have a closer personal relationship with our customers. Which has lead to an increase in ROI.” – Rocco Quaranto, Owner of The Fuzzy Peach

So what?!

ROI?

After•5,238 Likes•3,005 Users/month

Before•3,379 Likes•1,775 Users/month

30% Likes10% Involvement

1. Create Strategy2. Push people to “Like”

3. “Likes” and Impressions = Possible Leads4. #SM = Great Return5. Measure…

Fight for the users!

FIN

Thank you…

Josh Harcus