Social commerce
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Za Social: Emerging Trends in Social Commerce Apps 27 th January 2011
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How future commerce can leverage the power of social connections
Transcript of Social commerce
Za Social: Emerging Trends in Social Commerce Apps27th January 2011
What is Social Commerce?
Social Commerce
• Art of making your shopping experience social and participative• Involves social dynamics like providing conversational tools and widgets to your
shoppers on your website to using recommendation and collaboration engines for making more satisfying purchases
Amazon social toolsAmazon uses social tools like ratings, reviews and likes to help leverage other user experiences| link
Levi’s social plugginsFacebook pluggin to show which Levi product is being liked by your Facebook friends | link
Ebay group gifting toolsEbay social commerce tool for users to collaborate on gift cost through group gifting | link
Trends of Social Commerce Apps
Trends of Social Commerce Apps
Product promotion & buzz Social buzz and conversation
for product feedback & recommendation
Cost reduction through collaboration and crowd sourcing
Leverage social networks for product visibility, recommendation and validation
User tools to evangelize products
Trend # 1: Product Promotion & Buzz
User Generated Contest
Hallmark | greeting cards
Greeting card competition where users create greeting cards around various themes
Help create buzz and user engagement
Trend # 2: Buzz for Feedback & Recommendation
Reviews & Comments
Ovi store | mobile apps
User reviews for apps to help users and app creators get feedback on the product
Discussion Boards
Woot | deals
Discussion boards for people to discuss various Woot deals and offers
Trend # 3: Community Driven Cost Reduction
Collective Buying
Groupon | Group deals
Social Commerce platform where users buy in groups to avail discounts
Helps sellers get larger number of buyers
Collective Development
Ponoko | marketplace
Designers, digital fabricators and material suppliers collaborate to create products
Open collaboration platform helps reducing costs
Trend # 4: Product Recommendation & Visibility
Leveraging Facebook Connect
Tripadvisor | travel
Facebook connect widget shat shows all places across the world that have been visited by people in your network
Help personalize travel experience and gain recommendations
Stores on Facebook
1-800-flowers | retail
E-commerce store on Facebook
Helps bring your store to the place where the crowd is
Trend # 5: User Driven Product Evangelization
Product Sharing
Zappos | shoes, apparel
My Zappos application allows users to select product from Zappos stores and share them with their friends and network
Product Wish-lists
Wishpot| Wishlist registry
Allows users to create wishlist from all shopping sources and share them with friends and network
Recommends popular wishlist to discover new and happening products
Mapping: Commerce Trends = Social Tools
Commerce Trends = Social Tools
Commerce trends Associated social tools
Product promotion and buzz User generated contest
Use social buzz and conversation for product feedback and recommendations
Reviews, ratings and commentsDiscussion boards
Cost reduction through collaboration and crowd sourcing Group purchase engineGroup making
Use existing social networks for product recommendation, validation and visibility
Facebook connectF-commerce stores
Give tools to users to evangelize products Product sharingBlogs
Wish-lists
About Kuliza
About Kuliza
Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.
Kuliza Offerings
ServiceDeliverables
Social Technology Advisory
Social Technology Implementation
Social Technology Support
Design and build Social platforms, tools and software. ZaSocial Services can be broadly categorized as:
Online communities Design and build online communities to connect customers, partners and employees; trigger engagement and build relationships
Social Commerce Design and build / revamp social commerce platforms and tools for making purchase experience more engaging and satisfying for your customers
Social Apps Design and build social apps on Social Platforms like Facebook
Social CRM Build Social CRM tools to extend CRM solutions to Social Web
Mobile app design and development services for iOS and Android
Ensure a hassle free infrastructure that can sustain your changing infrastructure needs
Ask us how to build Social Commerce Apps ! Kuliza.com | [email protected] | @kuliza
[email protected]@saini_vaibhav
