Social Commerce - Maven Social
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Transcript of Social Commerce - Maven Social
MavenSocial
Social Commerce • Influencers
Sales Lift of 10% to 40%“Activate and Understand your Owned Media & Brand Champions”
MavenSocial
MavenSocial
MavenSocial Influencer Solution360 Social/Influencer Platform
Activate Educate and Influence Measure & Monetize
Influencer Identificationand Tracking
1) MavenActivate
Visitor and Influencer Amplification
2) MavenVideo
ROI and Sales
3) MavenInsight
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Pro
duct
sS
olut
ion
MavenSocial
MavenSocialMeasure the ROI of Paid, Owned and Earned
$@
Average Social Network is 600New Math: 1 contact provides a reach of 600
1,000 contacts a reach of 600,000
MavenSocial
MavenInsightsUse MavenInsights to Capture Profiles of your high value
consumers, ranking them with a MavenScore
Gain valuable Insights derived from measurable data that will allow you to segment prospects and begin to predict their true value. This will allow you to
accurately forecast sales and revenue growth based on data collected.
How Do We Do It? M/KMavenActivation-InsightWorkflow for Amplifying
Maven Activation Page Maven Sharing Amplification Page eCom SiteTraffic
Enter for $5
Visitor and Influencer Activation1) Name and eMail Capture2) Qualification Segmentation Survey3) Social Activation Facebook Like
MavenActivate Features:a) Prospect Qualification and Segmentationb) Automated delivery to CRM, Mailchimp and HubSpotc) Another Web Asset for SEOd) Maven Insights DemoGraphics, Metrics
Name
Amplification and Sharing1) Sharing and Amplification - Incentivized2) Activation of Prospects Network
MavenInsight Features:a) Amplification of Leads into their networkb) Amplify Owned Emailc) Amplify Paid Mediad) Capture Data through Facebook, Twitter and Linked-In Appse) Capture Top Influencersf) Determine Top influencer scoresg) Determine virality by Influencer
MailChimp Automated Lead Nurturing
HubSpot, Other CRM or XML to Agent Lead Program
eCommerce Buy Page1) Integrate or API activation on eCom site2) Integrate offers and Promo code3) Capture full ROI
Features:c) Integrated with MavenAPId) Rich Data passed back to Maven to
complete data set
@
MavenSocial
Influencer eCommerce Case Study
Influencer Campaign: eCommerce
1) Influencer Identification
Influencer Campaign: eCommerce2) Influencer Activation
Name
Enter for $5
Enter for $5 Share for $5
Influencer Campaign: eCommerce
Influencers Regan, Kassidy, Giselle brought $7,986 in sales or 11% of resultsEarned Media brought $2,119 in sales or 3% of results
4) Influencer Measurement
Influencer Campaign: eCommerce
BEST PRACTICES
of all people shared
3) Campaign Measurement
Influencer Campaign: eCommerce
Sales last year $79,000 vs Sale this Year $280,000
Net New Sales Total via Maven: $120,121
Influencers and Social Media accounted for 14% of immediate results
Black Friday-Cyber Monday (4 days)
5) Maven Sales & Influencer and Social Sales