Social Commerce – Selling With Social MediaPresented by Jason Weaver, CEO, Shoutlet, Inc.

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Introduction to Social Commerce

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Key Takeaways

How to make a sale using social commerce

How to attract 3 types of leads using social media

How to tie your impact to sales

How to deploy your evangelists

How to leverage your existing investments

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About Shoutlet

Shoutlet is a social media marketing platform that provides tools to help global brands, small businesses, and marketing agencies build, engage, and measure social media

communication via one affordable, easy-to-use, multi-user application.

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What is Social Commerce?

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Tangible vs. Intangible

Tangible

Direct sales conversions (ROI)

E-mail captures

Number of leads

Intangible

Increased brand awareness

Positive brand influence

Residual sales

Engaging dialog with target audience

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Building Relationships vs. Transactions

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Making Direct Sales

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Defining Social Media ROI

Donations Leads Sales

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Social Shopping

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Some elements of Social Shopping:

• Features embedded into product pages that allow for real-time advice from the shoppers’ social networks

• Promotes purchase decisions by allowing people to shop with people they know and trust

• Referral programs by rewarding customers for their influence

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Social Shopping Examples

Shoppers become involved in the e-commerce shopping experience

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Social Shopping vs. Social Commerce

Source: Paul Marsden, Social Shopping 101: A Practitioner’s Primer, SocialCommerceToday

Social ShoppingInteraction among customers as

part of a shopping experience (in order to improve the shopping experience)

Social CommerceInteraction among customers as

part of a shopping experience (in order to improve the sales effectiveness)

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Affiliate Network

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Affiliate programs to encourage people to sell to their networks

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Mobile Commerce

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Mobile Commerce Trends for 2010

• Bargain Hunting• Scan product barcodes and comparison shop

• Mobile Ticketing• Order, purchase, and validate tickets anytime (e.g. Fandango)

• Banking• Access bank accounts

• Tangible Goods• Make a purchase with mobile phones

• Marketing• SMS marketing• Apps with campaigns to enhance shopping experience

Source: Mashable, Top 5 Mobile Commerce Trends of 2010, 7.27.10

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Tying Impact to Sales: Coupons and Codes

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Coupons and Codes

• Provide exclusive deals and promo codes to fans and followers

• Encourages pass-along

• Track redemptions

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Case Study: Rayovac

Client:Rayovac

Objective:Promote new Facebook fan page and drive video views of Molly’s magic wand commercial.

Solution:Rayovac reached out to mom bloggers and Disney fan bloggers with a Shoutlet video player widget and a call to action about their new Facebook fan page, where a sign-up widget was housed to collect email addresses and distribute a $3 coupon.

Eight blog posts (33% of those initially contacted), additional posts on coupon blogs, 800 video plays on blog sites, and dozens of tweets drove customers to Facebook. To date, there are 20,000+ Facebook fans and

an email database of over 22,000.100+ Rayovac widget embeds Total Rayovac video views = Roughly 54,000

30% Coupon Redemption!

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Promote Through Exclusivity

Generation Benz: Invite only social network

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Tying Impact to Sales: Tracking URLs

Social Media + Website Analytics

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Social Media = Leads

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Social Media is the top emerging channel for lead generation among technology marketers

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Ways to Obtain Leads

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Engagement Content distribution to evoke an intended response

Promotional Contests, sweepstakes, sign-ups

Transactional Coupons (online/offline), promo codes, etc.

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Engagement Lead Generation

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Promotional Lead Generation

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Transactional Lead Generation

Campaign detailsShareable widget with exclusive social network promo code

Results21% of the those who viewed the widget e-mailed the offer to friends or shared the offer via social bookmarks

Source: BlueHornet

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B2B: International Trucking Lead Generation

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People-Requested Advertising

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People-Requested Advertising = Evangelist Program

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• Add additional layers of influence with evangelist program

• Reward your highest influencers

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Start Selling on Facebook

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Shop & Share

• Turn your Facebook page into an online store in minutes

• Display your entire e-commerce product line in its own Facebook tab

• Allow fans to buy direct or share products with Facebook friends and more than 100 social sites

Demo this: www.shoutlet.com

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Know Your Evangelists

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Social CRM features pull in data points from Facebook to give you a one-stop look at who’s interacting with your company

• Review Posts

• Respond to Comments

• Respond to “Likes”

• Send Birthday Greetings

• Manage Tasks

• Categorize Fans

• Analyze Metrics

Demo this: www.shoutlet.com

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Tie Into Existing Investments

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Track Social Engagement

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70% of companies are not adequately measuring social media initiatives*

Industry-leading reporting interface tracks metrics for multiple initiatives in one user-friendly dashboard.

Tracking a variety of metrics within the platform can help tie revenue back to Shoutlet-powered initiatives

Source: Study from MarketingProfs (n=338) conducted June 2009.

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Key Takeaways

How to make a sale using social commerce

How to attract 3 types of leads using social media

How to tie your impact to sales

How to deploy your evangelists

How to leverage your existing investments

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Shoutlet – Social Media Management

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Sign up for a demo to see what Shoutlet can do for you!

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Connect With Us

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Tweet us @Shoutlet

Connect with us on Facebook

Join our LinkedIn GroupSocial Commerce: Selling with Social Media

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Contact Us

Jason WeaverCEO, Shoutlet, Inc.608.829.2301

Yes, you can have a copy of this presentation. Please e-mail us at marketing@shoutlet.com

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