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LETTER OF TRANSMITTAL

April 25, 2013

Mr. Faisal Wali

Lecturer

School of Business

North South University

Plot-15, Block-B, Bashundhara R/A, Dhaka-1229

Subject: Letter of Transmittal

Dear Sir,

With due respect, we are the students of your course titled “Business Ethics” had great pleasure

doing this course with you. Here is the social business plan of “Duronto Maid Service” that we

have selected as our company to start our social business. This report initially contents profile

and initial planning of our company. Then we have analyzed all the aspects of starting a

company including marketing, management and human resource and also forecasted the

financial projections as well to make our plan more accurate and reliable. This report solely

emphasizes on our entrepreneurship efforts and capability of starting up a new and unique social

business in our country.

We are thankful to you for giving us the opportunity to prepare this social business plan. We

assure that any material reproduced in this plan has been fully acknowledged. We look forward

for your acceptance of this plan. If you have any further enquiry concerning any additional

information, we would be very pleased to clarify that.

Jonaid Yousuf Siam Md. Samsur Rahman

Id: 092 0133 030 Id: 083 406 030

Younus Ahmed Ahatashamul Arefin

Id: 091 0820 030 Id: 083 611 030

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ACKNOWLEDGEMENT

We owe a debt of gratitude to all those people without whom this project would have never been

accomplished. These people, not only mentored us but they also made it a point that this plan

becomes a classy piece of business plan and its only their patronage, their mentoring, their

constructive assistance and guidance that has made the project really meaningful and a well

thought out piece of literature.

At first, we would like to express our gratitude to Almighty Allah who has given us the

opportunity to do this social business plan as an integral part of this course and provided us the

strength to complete the project within the stipulated time.

We would like to express our gratitude to Mr. Faisal Wali, Lecturer, School of Business, North

South University for his whole-hearted supervision during the period. It is a great honor for us to

submit this project to him. His suggestion and comments were really a great source of spirit to

make the plan a good one. His enthusiastic support and guidance has inspired us to complete this

task successfully. It would not be possible for us to complete the paper, but for his help. His

continuous and enthusiastic monitoring has motivated us to reach to our goal on time and with

efficiency.

A special thanks to Mr. Rahim Sardar – a permanent resident of Kuril Taltola Bosti who has

helped us to find a problem that the residents of that colony are facing. We have made this social

business plan to solve that problem.

We are also thankful to the authors, whose journals, books we have consulted in preparing this

report. Where this social business plan succeeds we share the credit, where it errors we alone

accept the responsibility.

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EXECUTIVE SUMMARY

Duronto Maid Service Company is like an agency where experience maid are supplied to

different houses in Bashundhara R/A to give better service. There is a huge demand of maid in

Dhaka city. City dwellers always look for maid. But getting a skilled and trustable maid is not

that much easy. On the other hand now-a-days, most of the maid left their jobs to work in the

field to boost their income. Though working in the field is really tuff compare to the job of a

maid for women. Moreover they remained unemployed on an average 3/4 days in each week.

Considering this gap, Duronto Maid Service has taken the initiative to solve this issue through a

social business.

Initial plan of Duronto Maid service is to provide services to the residents of Bashundhara R/A

by creating an employment opportunity to the women of “Kuril Taltola Bosti”.

First of all, we have conducted a primary research (survey and interview) to know the nature and

demand of our business. The results show that there is a huge demand of our business.

We have also conducted industry analysis. After completing all analysis, we have prepared

marketing plan, determined management and operations functions.

We have completed three years projections of major financial statements (Balance Sheet, Income

Statement & Cash Flow statement).We have also calculated the break-even point and some ratios

of our social business.

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TABLE OF CONTENTS

LETTER OF TRANSMITTAL ...........................................................................................................1

ACKNOWLEDGEMENT ...................................................................................................................2

EXECUTIVE SUMMARY .................................................................................................................3

TABLE OF CONTENTS ...................................................................................................................4

1. INTRODUCTION .....................................................................................................................6

Background .............................................................................................................................6

The Logo: ................................................................................................................................7

Name and address of Business .................................................................................................7

Industry and the Type of Business: ..........................................................................................8

Statement of Confidentiality Report: ........................................................................................8

Mission....................................................................................................................................8

Vision ......................................................................................................................................8

2. Research Methodology & Opportunity Analysis ..................................................................9

Definition of Population ..........................................................................................................9

Sampling Design .....................................................................................................................9

Primary Data ......................................................................................................................... 10

Findings ................................................................................................................................ 10

3. INDUSTRY ANALYSIS .......................................................................................................... 16

PESTEL Analysis .................................................................................................................. 16

Porter’s Five Forces Model .................................................................................................... 20

SWOT Analysis ..................................................................................................................... 22

ABELL’s Framework ............................................................................................................ 24

4. MARKETING STRATEGY & PLAN ......................................................................................... 26

Product: ................................................................................................................................. 26

Pricing Method: ..................................................................................................................... 26

Promotion: ............................................................................................................................. 27

5. MANAGEMENT & OPERATIONS ............................................................................................ 33

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Management team ................................................................................................................. 33

Key employee policies ........................................................................................................... 35

Corporate Governance ........................................................................................................... 37

Research and Development .................................................................................................... 38

Facilities ................................................................................................................................ 40

6. FINANCIAL PLAN ................................................................................................................ 43

Sources & Uses of Capital ..................................................................................................... 43

Start-up Requirements ........................................................................................................... 44

Cost Structure ........................................................................................................................ 45

Cash Flow Projections ........................................................................................................... 47

Balance Sheet Projections ...................................................................................................... 48

Income Statement Projections ................................................................................................ 49

Breakeven Analysis ............................................................................................................... 50

Ratio Analysis ....................................................................................................................... 51

7. FUNDING REQUEST & EXIT STRATEGY ................................................................................ 52

Funding request and exit strategy ........................................................................................... 52

8. REFERENCES ....................................................................................................................... 53

9. APPENDIX

Detailed Financial Projections

Picture of Location

Interview Questions [for Maid]

Sample Survey Questionnaire

Survey Responses Summary

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1. INTRODUCTION

Background

Social Business, as the term had once been commonly used, was first defined by Nobel Peace

Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without

poverty—Social Business and the future of capitalism and Building Social Business—The new

kind of capitalism that serves humanity's most pressing needs.

In Yunus' definition, a social business is a non-loss, Non-dividend Company designed to address

a social objective within the highly regulated marketplace of today. It is distinct from a non-

profit because the business should seek to generate a modest profit but this will be used to

expand the company’s reach, improve the product or service or in other ways to subsidize the

social mission.

In fact a wider definition of social business is likely, including any business which has a social

rather than financial objective.

Social business is a cause-driven business. In a social business, the investors or owners can

gradually recoup the money invested, but cannot take any dividend beyond that point. The

purpose of the investment is purely to achieve one or more social objectives through the

operation of the company, since no personal monetary gain is desired by the investors. The

company must cover all costs and make revenue, but at the same time achieve the social

objective.

The impact of the business on people or environment, rather than the amount of profit made in a

given period measures the success of social business. Sustainability of the company indicates

that it is running as a business.

Our Social Business

During our spring 2013 semester, we visited a slam beside Bashundhara Residential Area,

‘Taltola Bosti’. We visited that place and talked to some residents of that slam. After talking to

them, we got to know that there is an amount of almost 3,000 people and their ‘standard of living

life’ is very poor. Every day, they are facing the problems of poverty, unemployment, illiteracy,

unhygienic environment, malnutrition, inadequate sanitation, drug addiction and so on. The

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people of that area are involved in various occupations, yet they can’t overcome their scarcity.

Our social business purpose is to run such a business regarding reduction of unemployment and

poverty of that area.

The Logo: Our goal is to provide and assist our customers in the excellent service. In this regard, we have

found the following logo that presents our mission statement-

Figure: Logo of Duronto Maid Service

Name and address of Business

Registered State

Duronto Maid Service will be an organization based in Dhaka, apart from that, the organization

will maintain an office in 27 Nordda (near Bashundhara R/A).

Geographic reach

Even though, Duronto Maid Service will maintain its physical operational activities within

Bashundhara R/a. It will try to expand its activities beyond these areas – to the entire country.

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Location – Duronto Maid Service

Main office: 11/ A, Nordda (near Bashundhara R/A)

Training Branch: Kuril Taltola slum

Industry and the Type of Business: Duronto Tourism will focus on providing the customers the unique tourism experience in

the form of adventure tourism the organization’s sole focus will be to serve its customers in

any means that are relevant with their travelling. Hence, it can be concluded, that, Duronto

tourism will operate as a travel agency and tour organizer.

Duronto tourism is not going to trade any material items to its customers. The only thing it

will try to do is serve, its customers the pleasant experience the customers crave for. Based

on this decision, we can say that, Duronto tourism will be a service oriented business.

Statement of Confidentiality Report: Duronto Maid Service is a partnership business. The partners of Duronto Maid Service are-

Jonaid Yousuf Siam.

Md. Samsur Rahman

Younus Ahmed

Ahatashamul Arefin

All the four partners have equal control and majority rules that says 25% for liability. The terms

and condition of the partnership is equal right over the business. If the Business earns a net

profit/ net loss, each partner will not get any profit, Since it is a social business.

Mission To reduce poverty by providing proper employment in people

Vision To enhance our social service all over the country and remove poverty for good.

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2. Research Methodology & Opportunity Analysis

Definition of Population Our population consists of all higher and higher-middle classes of people, which includes

housewife, students, jobholder, businessman etc.

Sampling Design

Sample Size:

The total sample we will be working with is 53. Among them 85% were female and 15% were

male. The entire sampling has been done through an online survey, where the questionnaire has

been distributed through internet. Age groups of the surveyed people are

Age Group Percentage

16 - 20 6%

21-25 33%

26-30 35%

31-35 20%

36-40 4%

41-45 2%

Sampling process:

By the means of Google Docs, a research questionnaire has been developed, where, in most

cases, participants could choose more than one answer and in some occasion they

could choose, more than 1 answer. In this case, they survey questionnaire was distributed by all

four member in the following sources:

Facebook

Email

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Primary Data

Self-Administered Questionnaire:

Based on the information we need to know in order to add value to our organization, we have

developed a questionnaire (see appendix). The questionnaire will also be self-administered

which means; the respondent will answer the questions themselves.

Street survey and observation:

For gaining an understanding of the cost structure, we asked the wages of different maids.

Secondary Data

Secondary data has been collected from the following sources

Books, journals and article

Internet, websites, online articles

Limitations of the research

Low sample size:

Due to time constraints, only a sample size of 53 respondents from the customer segment has

been included.

Respondent errors:

The respondent may be showed unwilling or unable to provide accurate answers due to the

impact of several environmental factors.

Findings Maid providing service will be a unique service in Bangladesh. It will help our society too. In

our society maid is common and we have found that there are crisis for maid. When a family

hires a maid then it takes lots of time to trained them, when people will hire from Duronto Maid

Service then they will get trained maid. As Duronto Maid Service is a social business farm so it

will also create hype among people those who needs for maid.

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92%

8%

Do you have a maid in your house?

Yes

No

In Bangladesh, many people are poor. By creating social business poverty can be cured. Duronto

Maid Service is a company which will help the poor people and on the other hand it will help the

general people too. Before opening a new business it is necessary to conduct a research. As the

initial plan to open the company in Bashundhara residential area, that’s why the research has

been conducted in the Bashundhara area. The research has found that people are dependable on

maid and they want well trained maid too. The research has found that people face problem to

get maid and if they manage maid they are not trained. Even they have problem in understanding

too. So that there is chance to get success in this business.

Description: It is a common and essential question. Here, we can see that 92% person said that

they have a maid in their house and only 8% said that they don’t have any maid.

Interpretation: From this answer we can realize that in our country there is huge demand of

maid. As people have demand of maid, so maid service company will be successful.

Description: Here we can see that for most of the house hold work people use maid in our

country. The result of the question showed that 40% people take help of maid for washing

clothes and 30% above people take help for cleaning and cooking.

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0% 10% 20% 30% 40% 50%

Cleaning

Washing Cloth

Cooking/Helps in cooking

other

What types of work she does in your house?

4% 4%

13%

40%

35%

4%

When dose she usually come to your house?

Before 7:00am

7:00am - 8:30am

8:31am – 10:00am

10:01am – 11:30am

11:31am – 1:00pm

After 5:30pm

Interpretation: We can see that people took huge support from maid and that also proves that

they need maid in their house hold work obviously.

Description: We asked our respondent to know actually when their maid works in their house.

Here we can see that in the morning period they need maid and their maid work hour is in

between 7.00 Am to 5:00 Pm.

Interpretation: Here it is proven that maid is occupied in every hour of the day time. People

need maid in our country it is also proved in this question.

Description: Next we ask about salary of their current maid. Here we find that, 31% people

spend 2501 to 3000 taka per month for their maid and 23% respondent response that they spend

3001-3500 taka for their maid.

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4%

6%

13%

19%

31%

23%

2% 2%

How much money (BDT) do you have pay to her in each month?

Below 1, 000

1000-1500

1501-2000

2001-2500

2501-3000

3001-3500

3501-4000

Above

57%

43%

Does she give services on Friday?

Yes

No

Interpretation: The result reflects that people are spending good amount money for maid per

month. We can state that there is a huge opportunity in this service.

Description: Here, respondent were asked that, do they get service from their maid on Friday?

Their answers were mix 57% respondents said yes and 43% said no.

Interpretation: The answers of respondents reflect that they don’t get service from their maid

on Friday. If our company can assure our customer that we will provide them maid service on

Friday too then they will obviously take our service.

Description: We also asked our respondent how many days their maid remain absent. Here we

can see that 44% response is 4 days and no absence is zero percent.

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2%

10%

17%

25%

44%

2% 0%

How many days does your maid remain absent in a month (on an average)?

No absence

1 Day

2 Days

3 Days

4 Days

5 Days

Above 5 Days

Interpretation: When maid remained absent then people face many problems. So, if we can

assure our customer to send maid every day, our business will be successful.

Description: We asked our respondent do they face problem to get new maid. About 95%

people said that they face difficulty to get maid.

Interpretation: From that result we can say that our service will be very helpful to them and

they will take our service. Because some people said that they spend huge money to get maid.

Description: We asked our respondents how much they wanted to expense to get premium and

interrupted maid service. 47% persons said that they wanted to pay 2501 to 3000 taka for

premium maid service.

95%

5%

Do you face difficulty to get miad?

Yes

No

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2%

14%

8%

16% 47%

10%

2% 0 0 0

How much money (BDT) would you like to spend for a qualified maid?

Max 1000

1001-2500

1501-2000

2001-2500

2501-3000

3001-3500

5000+

76%

24%

If maid services are provided by a company, will you receive?

Yes

No

Interpretation: This answer reflects that people want to spend money on premium maid service.

So our business will run well.

Description: At last we asked them do they take maid service from a company. Here we can see

that 76% respondents said yes. So that is a huge number.

Interpretation: As majority people said that they will take maid service from a company, if it is

available. So we can come to that point that we can success this business because in our society

people use maid.

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Political

Economical

Social

Technological

Legal

Environment

P

E

S

T

L

E

3. INDUSTRY ANALYSIS

Industry analysis is an important market strategy tool that businesses use before entering new

product or service in the market. Several industrial aspects are evaluated for stable business

development.

Duronto Maid Service is totally a new concept in the perspective of Bangladesh. That is why it

does not have specific or direct competitors. But it has some indirect competitors which belong

to a very large industry.

PESTEL Analysis P E S T E L analysis is generally referred while evaluating an industry analysis in any country. It

deals with the six factors of the country, where any specific industry is operating its business.

Moreover, it highlights the effects of the four factors on the industry & its business. The 6

alphabets in the word P E S T E L have 6 meanings according to its abbreviation. They are:

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Political Analysis

The government has very lengthy policies regarding opening of a new venture. Since our

venture is a completely new entrepreneurial effort, the procedures may become even

tougher.

So far, according to the context of local market, there is no pressure of political groups

for our business plan. The local community groups are also interested about this new

venture. But for expansions, we might have to face a lot of pressure.

Political instability, which is not very uncommon in Bangladesh, may restrict new

companies to open their business, so the future market potential is quite low.

The government policy regarding the business like Duronto maid service is very much

relaxed. So we might have the upper hand here.

Economic Analysis

Bangladesh is considered as a developing economy which has recorded GDP growth above 5%

during the last few years. Although three fifths of Bangladeshis are employed in the agriculture

sector, three quarters of exports revenues come from garment industry. The biggest obstacles to

sustainable development in Bangladesh are overpopulation, poor infrastructure, corruption,

political instability and a slow implementation of economic reforms.

Day by day, standard of living is being upgraded. Urban people are getting more

involved into a high standard living. The GDP growth (annual %) in Bangladesh was

reported at 6.19 in 2008, according to the World Bank. Annual percentage growth rate

of GDP at market prices based on constant local currency. Local & rural businesses are

increasing. So there is a good future potential for the business.

Social Analysis

lifestyle trends:

Bangladesh is a country where the social principles are strictly followed and the entire

social structure is driven by norms. But, the Bangladeshi people are not stubborn in terms

of social culture; rather they humbly accept things which are new and socially accepted.

The Bangladeshi people are also very much social and they have the urge to know what is

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happening around. Therefore, there is a potential demand for any business related to

social cause.

Demographics:

Bangladesh is ethnically homogeneous. Indeed, its name derives from the Bengali ethno-

linguistic group, which comprises 98% of the population. In 2009 the population was

estimated at 156 million. Religiously, about 90% of Bangladeshis are Muslims and the

remainder is mostly Hindus.

Consumer attitudes and opinions:

Bangladeshi people are always up for anything new. They humbly accept things which

are unique and socially accepted. Day by day people in here are becoming more

conscious about what is new in market. Their standard of living has increased and buying

power as well which eventually enables them for more luxury and comfort. So, we have a

very good opportunity to all our business.

Consumer views:

In Bangladesh poor people look for cheap service with highest quality they can get.

Whenever there is service, with their expectation is welcomed by people.

Consumer buying patterns:

It is very visible that the purchasing power of the Bangladeshi people is increasing at a

noticeable pace. People do not mind the high price but they go for their best service for

the satisfaction. So, it is very clear that we have a very positive sign and the market is

very big here to setup a business in this area.

Advertising and publicity:

Advertising & publicity is now becoming a major part of any kind of business. So, in this

area we have a very good chance for our new venture, as the cost of promotional

activities are also decreasing every day because almost every company is doing some sort

of promotions all the time.

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Technological Analysis

Today in the world of business especially media & communications technological change is very

drastic. It is both good and bad for us. Good in a sense that in some times by acquiring new

technologies we are able to give better quality & service. In this sector of social business,

different technological solutions are not available in a very short time. So sometimes it increases

the cost of investing.

Environmental Analysis

Environmental factors include ecological and environmental aspects such as weather, climate,

and climate change, which may especially affect industries like social business. Bangladesh is a

humid country. For the environmental issue, our cost might go a little higher.

Legal Analysis

Bangladesh had a very poor reputation in terms of ethical and legal environment, but at present

the country is overcoming the dilemma. Yet there is a long way to go, as the standard of legal

environment is still below the mark. The country is still suffering from corruption which is

posing threat to many businesses.

In home market, currently, it’s a bit tougher to get the trade license of a new venture.

Sometimes, the law demands previous connection with this trade. That is a disadvantage

for the fresh entrepreneurs.

The consumer laws are not that strict in Bangladesh. Quality of service laws must be

followed as we are planning to serve better service to customer.

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Porter’s Five Forces Model

The five forces model explains the industry profitability by assessing the degree of actual and

potential competition. Porter’s five forces are essential in determining the degree of market

penetration of a Company or the strength of a particular market strategy as stated by Porter

(1985). This is done by examining five key areas of rivalry among existing firms, bargaining

power of suppliers, bargaining power of customers, threats of new entrants and threat of

substitutes.

Five forces model for our business are described here:

Threat of New Entrants: High

There are high possibilities of new entrants to enter this service sector as it is an attractive area for

investment for corporate people. If any other new social business idea come to the market and do

their positioning successfully, then our company may loss its attractiveness. Besides, it is a social

service type business, so new competitors have the chance to enter the market quite easily without

debt financing. And there are many venture capitalists who are interested in investing in new business.

As the establishment and marketing cost are not so high, so we can say that some other people might be

interested to start the business. So we can say that threat of new entrants is moderately high.

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Bargaining power of Customers (Buyers): Low

The bargaining power of buyers is low because buyers don’t have any other substitute on their

hand right now. If Buyers get the better service in comfortable price, they always look for that

service. In that case bargaining power is not there for customers. Bargaining power of the buyer

is moderately low.

Bargaining power of suppliers: High

The suppliers play an important role in our service based industry. They can influence the price

of the service. We are very much dependent on the suppliers. So suppliers have all the power in

our service based industry. Bargaining power of the suppliers is moderately high.

Threat of substitutes: Low

As the industry is new, the threat of substitute is considerably low. If there is a substitute, they

have to compete with us maximum lower price. Other than social business people are not

interested in investing money in social cause. But if in future other companies come up with new

ideas for social business and if their service becomes our substitute it will create problem in

future. But in present time substitute threats are low. Our main focus is on providing better

quality service. There are no established companies right now. If we can make ourselves able to

attract customers and differentiate our service from the competitors, then it will create a huge

advantage in our project.

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SWOT Analysis

The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts

of situations in business and organizations. SWOT is an acronym for:

Strengths

Weaknesses

Opportunities

Threats

The following SWOT analysis captures the key strengths and weaknesses within the company,

and describes the opportunities and threats can be faced by Duronto maid service co.

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STRENGTHS

1. We are going to provide unique compact packages.

2. Right service, quality and reliability.

3. Smart and proficient management.

4. Competitive price with maximum quality.

5. Management is committed and confident

WEAKNESSES

1. No direct marketing experience.

2. Limited initial budget.

3. Customer service staffs need training.

4.High price

OPPORTUNITIES

1. Bangladesh has a large potential market for social business.

2. More investors are being becoming interested in investing in this particular sector.

3. People respond to new ideas.

4. Future prospect to expand.

THREATS

1. It is going to be difficult to establish the venture when idea is new.

3. Political instability.

3. Environmental degradation.

4. National economy and price level.

5. Possible negative publicity because of less marketing experience.

SWOT

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ABELL'S Framework

Who are our

customers?

How our organization will serve that needs?

What is customer’s

need?

ABELL’s Framework

The business definition framework by Derek F. Abell proposes that a business can be defined by

using three dimensions: customer groups (who we're going to serve), customer needs (what

customer need we're attempting to meet), and technology or distinctive competencies (how we're

going to meet that need). This approach strongly stresses understanding customers and not on an

industry and its products or services. Based on these three dimensions, Abell's competitive

strategy classification scheme proposed that a business could be defined by its competitive scope

(broad or narrow) and by the extent of competitive differentiation of its product/service offerings.

According to Derek F. Abell “ABELL’S FRAMEWORK” have three questions:

1. Who are our customers?

2. What is customer’s need?

3. How our organization will serve that needs?

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Who are our customers?

Our main target customers are newly married couple, bachelor quarters, student dorms etc. The

demand of maid service is huge from the beginning. So, we can say that the demand of maid

service is comparatively high than before.

What is customer’s need?

Customers want quality Service

Everyday service

How our organization will serve that needs?

Will provide quality services by providing qualified maid.

30/7 days service

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4. MARKETING STRATEGY & PLAN

Marketing is an organizational function and a set of processes for creating, communicating, and

delivering value to customers and for managing customer relationships in ways that benefit the

organization and its stakeholders. It generates the strategy that underlies sales techniques,

business communication, and business developments.

For effective marketing and sales strategy we have used marketing mix strategy or the 4P which

are:

Product

Price

Promotion

Place

We tried our best to implement 4p strategy in our whole marketing plan.

Message: We have developed a message for our customers. Our message to our customers will

be:

Our slogan:

Product: Our only service is to provide good and skilled maid to the customer. Our targeted customers are

people who lived in Bashundhara residential area. Mainly our targeted customers are newly

married couple, bachelor quarters, student dorms as well as the residence of Bashundhara

residential area.

Pricing Method: We have select pricing range of different service as per category and it includes all the cost of the

company along with the payment of the salary, office equipment cost, work force labor cost,

maintenance cost etc.

Pricing range of different service as per category is given below:

Only for cleaning: 1000 tk

Only for cooking: 1200 tk

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Only for washing clothes: 1200 tk

After all we have one more unique pricing method for our customer, which is if anyone wants all

three services at once we will give him 400 tk discounts.

Promotion: Promotion plays a very important role for running the business successfully. It is also very

important for reach the target customer and achieving the projected sales figure in the upcoming

years of the business

The target customers of Duronto maid service are newly married couple, bachelor quarters, and

student dorms in Bashundhara residential area. The promotional plan of Duronto maid service

will let the customers know about its existence, features, quality, service, location, offers and

other necessary information which the customers would like to know. Besides, the promotional

activities would also help them decide why they would choose our company for hiring maid.

The promotional mix would consists of-

Advertising:

Advertising is a non personal medium of promotional plan. We will involve advertising by

putting banners and stickers in some prime areas of Bashundhara residential area. We will put

some banners and stickers in front of genius, hazir biriani and Bashundhara convention center.

Advertising

Internet marketing

Public Relation

Direct marketing

sales promotion

Personal Selling

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Being a very cost-effective method for communicating with large audiences, advertising in

different medium can be used to create a brand image and symbolic appeal for home maid

provider. We will also provide brochure to our customer as well as other people.

We promote our company by putting banners, providing lip let with daily newspaper.

Banner adds:

Banner is an important medium to reach our targeted customer. Banner ads would attract the

attention of Bashundhara residential area people.

Figure: A sample Banner

Lip let:

Lip let ads with daily news papers would also enhance customers awareness of Duronto maid

service. Colorful yet classy ads simply describing about Duronto maid service and it offers.

Direct Marketing:

Direct marketing involves communicating directly with the target market. It includes variety of

activities like telemarketing, direct selling, direct response through direct mail etc.

For direct marketing we will send our sales person for let the people

know about our company and service.

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Direct response advertising will also let the customers communicate

directly from internet

Interactive or Internet Marketing:

Internet marketing is a dynamic and revolutionary idea which has become a very important

medium of marketing recently. Interactive media allow back and forth flow of information

whereby users can participate in and modify the form and the content of the information they

receive in real time. So, Our Company will definitely engage in internet marketing. In this way,

by putting up an ad virtually, a lot of people will come across the information about our

company. In doing so we would have to create-

Facebook Fanpage Twitter Page Put up Banner ads

Create own web page

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Facebook Fan Page:

Facebook is a famous social networking site today. So creating a fan page in facebook would

help the target customers to know information’s about our company and get updates about

products and offers.

Sample of our Facebook Fan page:

Twitter Page:

Following Twitter page will also benefit the customers and it would be easier for us to do

marketing in such an inexpensive way.

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Putting up Banner ads:

Putting up banner ads in different sites where our target customers regularly visit, even in

facebook and twitter is also an important marketing strategy.

Creating own Website:

Our company will create its own website where it would promote itself and there will be all

information’s and facilities to.

Our website is: www.durontomaidservice.com

Figure: Sample profile of a Maid in our website

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Public Relations:

Public relations also include advertising, participating in community services, sponsorship etc

which our company would do a few of them in the long run. Because as a new company, we

would have to first make our existence clear in the market then we will have to build a strong

reputation.

Personal Selling:

In case of personal selling, our company would do these activities-

Send sales persons from door to door for directly selling and promoting our services.

Telephone sales are also a part of personal selling.

Controls:

Marketing plan of this firm will be connected with the operational plans. Because all the

agreements and deadlines have to be maintained by the operation department otherwise it will

largely affect the fame of the firm. From delivery to maintenance each and every step needs to be

supervised with the discipline, quality and other important concerns. Any error at any step may

fail the firm to satisfy the customer as per demand.

A plan always needs to be flexible so that changes can be made at crucial or emergency

situations. There will be alternative plan for every department along with the core planning, so

that if one plan fails than alternative plan can substitute that.

Communication is the crucial point for business success for a company. Company needs to

maintain good relationship with the customers. A good communication also helps the company

to increase the business.

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Managing Director

Finance Manager

Accountant

Marketing Manager

Sales Staff

Operations manager

Trainers

5. MANAGEMENT & OPERATIONS

Management team

We will not be hiring any managers. The four owners of the organization will take care of the top

management. We will hire the lower level workers.

Employee roles and qualification

Managing Director: The Managing Director (MD) will be responsible to guide the

organization towards its long term vision. The MD, with constructive feedback from all the

employees, will create the long term plans and supervise the running of the organization in order

to help Duronto Maid Service achieve its goals. The MD will also be involved in the HR section

of the organization. The MD will hold regular meetings with all the employees and be open to

any idea coming from any sector of the organization.

Finance Manager: The finance manager will be in charge of all the financial activities of the

organization. The finance manager will manage the assets, perform calculations to review the

financial status of the organization and suggest ideas to improve the financial position of the

organization. The finance manager will report directly to the MD.

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Marketing manager: The marketing manager will be in charge of promoting Duronto Maid

Service to the target market. Innovating and providing better customer services and enhancing

customer satisfaction will also be in the hands of the marketing manager. The marketing

manager will also carry out frequent research, competitive analysis and promotion in various

media in order to generate a constant amount of sales for the organization.

Operations manager: The operations manager will be in charge of making sure that the

organization has all the tools and materials available in order to carry out its operations. The

operations manager also has to maintain efficiency in logistical support. The operations manager

will also make sure that the curriculum of Duronto Maid Service is in order and the trainers are

training the maid servants properly.

Strategy execution section

Accountant: The accountant’s role is to collect and arrange all the financial information of

Duronto Maid Service in the proper format continuously. The accountant must have a bachelor’s

degree or a diploma in accounting from a reputed college or university. The accountant must

have good communication skills in Bengali and must be comfortable with computer systems and

accounting software. The accountant will get a maximum of Tk. 10,500 per month. The

accountant will contribute to the organization by arranging all the raw financial information of

the organization into an understandable form in order to make it easier for the financial manager

to form strategies out of it.

Sales Executive: The role of the sales executive involves executing all the marketing plans

made by the marketing manager. The executive will work closely with the marketing manager to

implement and organize any marketing campaign and documentation required. The marketing

executive must be a graduate from marketing from a reputed university. A 1 year experience in

any organization will be preferred. The salary of the marketing executive will be Tk. 8,500 per

month, but it will be increased based on potentiality. The contribution of the marketing executive

will include successfully implementing all the marketing ideas and innovations and also to

generate sales and provide better value to customers.

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Trainers: Trainers are the most important field level employees of the organization. They are

the one who will teach the servants and it is their teachings that will help us realize our vision.

They will have the maximum exposure with the customers throughout the curriculum and will be

highly involved in the decision making process. Each trainer must be experienced in the relevant

field with a certificate to show that they know the vocation well. Salary for each teacher will be

around Tk. 10,000 per month for taking classes only 2 days a week.

Key employee policies

Recruitment: Employees will be recruited based on an interview with the MD and the

department manager. Interviews will be based more on behavior and skills than educational

qualifications.

Employee non-disclosure act: Employees of the organization will not disclose any

intellectual or competitive information outside the company.

Ethics: Employees will maintain their ethical standards and behavior at all times in the

company.

Tax cuts: Tax amount will be automatically deducted from the employee salary every month.

Bottom-up decision making: While making a decision, continuous feedback will be taken

from the bottom level management.

Highly innovative workforce: Every employee’s idea will be considered and will be

implemented if it is proven valuable.

Grievance: Any employee can talk to the MD. of the organization without having to follow

the usual process of reporting to their respective supervisor. This rule will be applicable when the

urgency of decision is high or the employee is facing any personal problems with the supervisor.

Employee salary: Every employee salary will be paid 2 days before the month ends. This

policy ensures that employees are able to pay their own expenses with cash at hand.

Contract extension: Each employee will be given a contract of 1 year which will be

extended if the performance of the employee remains satisfactory.

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Performance appraisal: Each employee and manager will go through a 360 degree

appraisal where everyone within the organization will rate the employee to get an overall

perception about the employee.

Holidays: Employees will be subjected to all the Government holidays, religious holidays and

national holidays. Company holidays includes

Sick leave 10 days

Casual leave 14 days

Earn leave 1 day per 24 working days

Severance: If an employee is fired, he or she will receive a 2 month severance package.

Making Duronto Maid Service a positive and rewarding place to work

Competitive salary: Duronto Maid Service will provide employees with market competitive

salary which will be accompanied by a comparative low workload. This will highly satisfy the

employees as they will earn as much as others with lesser effort.

Benefits: Employees will be provided with security such as health insurance and 20% of their

house rent.

Open door policy: Employees are free to ask or talk to the MD regarding any problem they

face without fear of retribution and bureaucracy.

Innovation encouraged: Employees will be highly encouraged to input their ideas to make

the organization better. Their ideas will be welcomed and will be implemented if considered

feasible and profitable.

Reward and recognition: Employees will be given frequent bonuses and recognition and

awards upon excelling at their tasks. An employee of the month competition will be initiated

where the winning employee will receive a 50% salary bonus.

Work environment: The work environment will be kept completely clean and comfortable

for the employees.

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Status: The organization will have a very strong code of ethics to protect anyone from

harassment or discrimination.

Safety measures: The organization will have sufficient safety exits and other measures in

place. The company will compensate fully for any injuries occurring at company premises.

Corporate Governance

Openness to ideas: Duronto Maid Service will be willing to encourage employees to

innovate and propose any idea they might think will add value to the organization. These ideas

will be welcomed graciously and will be considered seriously by the top management and

decision makers of the organization.

Interests of other stakeholders: Organizations should recognize that they have legal,

contractual, social, and market driven obligations to employees, investors, creditors, suppliers,

local communities, customers, and policy makers.

Role and responsibilities of the board: Duronto Maid Service will need sufficient

relevant skills and understanding to review and challenge management performance. It also

needs adequate size and appropriate levels of independence and commitment to fulfill its

responsibilities and duties.

Integrity and ethical behavior: Duronto Maid Service will develop a code of conduct for

their directors and executives that promotes ethical and responsible decision making.

Disclosure and transparency: Duronto Maid Service will clarify and make publicly

known the roles and responsibilities of board and management to provide stakeholders with a

level of accountability. They should also implement procedures to independently verify and

safeguard the integrity of the company's financial reporting. Disclosure of material matters

concerning the organization should be timely and balanced to ensure that all investors have

access to clear, factual information.

Advisors

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ATTORNEY BANKER

Name: Mr. Moinul Haq Name: Salman Sattar

Title: Lawyer Title:Associate Financial Analyst

Organization: Supreme Court Organization: Eastern Bank Ltd.

City: Dhaka City: Dhaka

Phone: 01711535838 Phone: 01711345349

INSURANCE AGENT

Name: Mr. Rafi

Title: Agency Head

Organization: American Life Insurance Company Limited

City: Chittagong

Phone: 01554637623

Research and Development Duronto Maid Service will carry out frequent research and development practices in order to

generate a consistent flow of innovation and ability to satisfy customer to an optimal level. The

organization will not have any separate R&D department. The type of research and development

activities Duronto Maid Service will carry out are:

Innovation day: The ‘innovation day’ is specifically intended for the employees to

communicate their innovative ideas to make the organization perform better and be distinct.

Every Thursday, employees will have to stay a little longer than the usual working hours in order

to attend the meeting. In the meeting, all the employees will sit with the management team. The

management team will set the agenda regarding which areas of the organization needs to be

enhanced or redesigned. On each area of improvement, employees will be given 10 minutes to

think and jot down their creative ideas. Then the employees will briefly present the innovat ion

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they want to bring in their organization. After the employees have all provided their inputs and

have a array of creative ideas over every topic, the management will sit among themselves and

choose the best ideas, which will be carried forward or implemented based on its feasiblity.

Creative problem solving process: One day before the innovation day, employees will

also go through a ‘creative problem solving process’. In this process, the management will lay

down all the ongoing problems the organization is having in front of the employees. Then, the

employees will be given the whole day to come up with ideas on how to solve those problems.

After doing that, on ‘innovative days’ the employees will put down their solutions for each

problems, and the whole team will decide on the most feasible and effective solution by

depending on the process of elimination (POE).

Customer survey: Housewives will also be sent a monthly survey to find out if they are

satisfied with the performance and learning of their servants and services we are providing. The

maid servants will also be given pictorial surveys in order to understand what they think of the

overall program.

Activities of others in the industry

Generally, organizations close to ours do not go for any extensive research and development

process. They are generally very reactive and do not implement any idea or innovation until

highly requested by the parents or until it is highly required.

Intellectual property

The following tools will be used to protect our intellectual property:

Patents: Duronto Maid Service will patent a few of the top ideas that come out of the research

and development process. It will initially envelop its superhero idea into a patent with the

Bangladesh Patent Office. After that, every new idea will be covered under a patent.

Service mark: The Duronto Maid Service logo will bear an Unregistered Service Mark (SM)

symbol in order to protect any other organization to use our name and logo and also our tagline

illegally. Companies violating these laws will be immediately sued under the intellectual

property law.

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Trademark: Duronto Maid Service will apply for trademark of its logo. It will help Duronto

Maid Service by protecting the organization logo and prohibiting any other entity to copy our

logo or our tagline.

Facilities Building: A 200 square feet room will be rented on the first floor around Bashundhara, that is,

Nordda.

Furniture: The following furniture will be used.

Single seated chairs in office

Leather sofa in corner of the office

4 chairs on the office

Office table

Essentials: Air conditioners, energy saving lights, designer lights, mattresses.

Stationeries: Pens, A4 papers, chart papers, pencils, crayon boxes.

Security: Fire extinguishers and CCTV cameras.

Technological tools:

CCTV: We will obtain our security cameras from ARGUS Security Technologies Ltd.

Customer Relationship Management software: Duronto Maid Service will source its CRM

software from BDInfosys. The CRM software will be very useful to the organization to keep

detailed records of the servants and customers. The software will help us provide customized

services to our customers and help us to deliver customized marketing materials, which will

generate a lot of customer satisfaction.

Access to technology

To gain access to the security devices, we will go to the office of ARGUS Security Technologies

and consult with them on how best to place the CCTV cameras, how many we need, and which

angles will provide the best view. We will also consult how the system will be centrally

controlled and what cost do Duronto Maid Service have to bear to install the system.

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To gain access to the CRM software, we will go to the BDInfosys office and consult them on the

type of information we need and how we want to use them. Then we will ask them how to

integrate all the data into a pattern and whether they provide training to our data entry operator to

handle the CRM software. Then we will discuss about the price and other costing associated with

installing the CRM software in the organization.

Inventory, product and quality assurance

Duronto Maid Service will acquire its equipment and costumes from the following shops:

Furniture: The furniture will be bought from Practika Bangladesh Ltd.

Stationeries: The stationeries will be bought from Banani Bazaar.

Lighting: The lighting will be bought from Hossain Lighting

There is no fixed supply chain as most of our service equipments are bought one time. If we need

more of it, it will be the duty of the logistics department to bring them.

Quality assurance

ISO 9000: Duronto Maid Service will apply for the ISO 9000 certificate. This will help Duronto

Maid Service gain recognition from the customers about its quality maintenance and ability to

serve well. ISO 9000 certificate will also help Duronto Maid Service to be globally recognized.

ROQ: Duronto Maid Service will hold ‘innovation day’ on Thursdays where employees can

present any new ideas or solve existing problems. The problems to be solved or the area where

new ideas will be generated will depend on which areas are more important for attracting and

retaining customers. So the innovation day in Duronto Maid Service is a type of Return On

Quality initiative.

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Market Based Segmentation

Geographic: Duronto Maid Service will be located in Nardda. So, its target market falls within

the geographic boundary of Dhaka. More specifically, customers of Duronto Maid Service will

be the residents of the Bashundhara Residential Area. The residents of Bashundhara city are one

of the richer classes of the city. They need maid servants for their household chores.

Demographic: Our target segment for Duronto Maid Service is families living in Bashundhara

Residential Area. Especially, those housewives who need a servant the most to handle household

chores. Moreover, there are some working housewives who badly need our service.

Psychographic: Our target market is mostly dependant on housewives for taking most of the

decisions. But they have the ability to influence the decision of housewives. But housewives are

still the major decision makers. So Duronto Maid Service also has to target its marketing efforts

towards the housewives. The marketing approach must be on a personal selling basis.

Positioning Statement:

Duronto Maid Service is a social service centre that provides an opportunity to both poor women

to have jobs in their hands with training and housewives to relax with no tension.

Organizational Growth

Self generated: Duronto Maid Service aims to grow the organization in a self generated manner.

As a new company, it will have few customers. But as time passes on and our marketing efforts

start to sink in our customers, we expect more customers to fill up our training centre. The best

method of self generating growth is through word of mouth. Duronto Maid Service will have a

lot of housewives who will carry our flag and express their satisfaction with their servants

training program and spread it wherever they go. Housewives will receive discounts on their

referrals.

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6. FINANCIAL PLAN

Record Keeping System

We will use double entry accounting system to record our financial data. We will prepare

financial statements (Income Statement, Balance Sheet Cash Flow Statements etc.) at the end of

every calendar year.

Types of bank accounts

Type of Account Purpose Which Institution?

Current To run the day to day

activities of the business

Brac Bank Limited

(Bashundhara R/A Branch)

Sources & Uses of Capital

Sources of Capital

Sources of capital Amount (BDT) When Needed What terms

Owner’s Equity 1,200,000 Cash At the beginning stage of business.

Uses of Capital

Use of

Capital

Amount

(BDT) When Needed? Notes

Registration

fees 10,000

At the beginning of

the business.

This amount will be used to take the

permission to set up business from the govt.

of our country.

Office Set

up (Rent) 150,000

Initial starting time

of business.

This cost will include 1st half year’s rent in

advance.

Hiring cost 20,000 At the starting point This amount will be used for hiring

employees.

Office

Equipment

100,000 At the starting point Office equipment will be purchased to for

the office.

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Equipment 200,000 At the starting point This equipment will be used during training.

Furniture 120,000 At the starting point For office

Operating

Cost 600,000 At the starting point

This is cost will be used in providing the

service.

Total set-up

cost 1,200,000

Start-up Requirements

Item Estimated Cost (BDT)

Start-Up Expenses

Licenses/Certificates/Permits 10,000

Marketing Materials (Promotion) 50,000

Rent(1st month) 25,000

Utilities (including all office expense) 25,000

Web Fees(one time) 20,000

Salaries 94,500

Others 20,000

Total start-up expenses 244,500

Start-Up Assets

Cash Balance for Starting Date 385,500

Office Equipment 100,000

Furniture 120,000

Equipment 200,000

Rent Deposit (6 months) 150,000

Total Start-Up Assets 955,500

Total Start-Up Requirements 1,200,000

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Cost Structure

A detailed cost structure for Duronto Maid Service is given below:

Duronto Maid Service

Cost Structure

(2013-2015)

Per

Month 2013 2014 2015

Fixed Costs

Furniture

120,000 120,000 120,000

Office Equipment

300,000 300,000 300,000

Website & System Development

20,000 20,000 20,000

Office Rent 25,000 300,000 360,000 432,000

Salaries Cost [Office Employee] 94,500 1,134,000 1,304,100 1,499,715

Promotional Expense

175,000 210,000 252,000

Miscellaneous Expenses

10,000 12,000 14,400

Office Supplies

5,000 6,000 7,200

Total Fixed Cost

2,064,000 2,332,100 2,645,315

Overheads

Water 2,000 24,000 26,400 29,040

Gas 2,500 30,000 33,000 36,300

Electricity 3,000 36,000 39,600 43,560

Total Overheads

90,000 99,000 108,900

Variable costs

Wages –Maid 12,960,000 22,680,000 38,880,000

Total Variable Cost 12,960,000 14,256,000 15,681,600

Total Cost 15,114,000 16,687,100 18,435,815

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Assumption & Notes

1. Assumption 1: Cash Costs for each item will remain constant throughout the year

2. Assumption 2: Figures not multiplied by 12 means that they are onetime costs

3. Assumption 3: The figures for 2013 (12 month basis) has been used for calculations.

4. Assumption 4: The yearly increment for the variable and overhead prices has been

assumed to be increased by 10-20% year to year due to inflation.

5. Office equipment includes the cost of air conditioner, computer etc.

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Cash Flow Projections Forecasted balance sheet (3 years) of Duronto Maid Service is given below-

Duronto Maid Service

Statement of Cash Flow

July 31, (2014-2016)

2014 2015 2016

Cash flow from operating activities

Net Income (314,500) 488,400 1,965,285

Adjustments to reconcile net income to net

cash provided by operating activities:

Depreciation Expense 40,500 40,500 40,500

Net cash provided by operating

activities

(274,000) 528,900 2,005,785

Cash flows from investing activities

Purchase of Furniture (120,000)

Purchase of Office Equipment (300,000)

Net cash used by investing activities (420,000)

Cash flow from financing activities

Share Capital 1,200,000 - -

Bank Loan - - -

Net cash provided by financing

activities

1,200,000 - -

Net increase in cash 506,000 528,900 2,005,785

Cash, Beginning - 506,000 1,034,900

Cash, Ending 506,000 1,034,900 3,040,685

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Balance Sheet Projections Forecasted balance sheet (3 years) of Duronto Maid Service is given below-

Duronto Maid Service

Pro Forma Balance Sheet

July 31, (2014-2016)

2013 2014 2015

Current Assets:

Cash & Cash Equivalent 506,000 1,034,900 3,040,685

Total Current Assets 506,000 1,034,900 3,040,685

Fixed Assets:

Office Equipment 300,000 300,000 300,000

Furniture 120,000 120,000 120,000

Less: Accumulated Depreciation 40,500 81,000 121,500

Total Fixed Assets 379,500 339,000 298,500

Total Assets 85,500 1,373,900 3,339,185

Equity and Liabilities

Equity:

Owners’ Equity 1,200,000 1,200,000 1,200,000

Retained Earnings (314,500) 173,900 2,139,185

Total Equity 885,500 1,373,900 3,339,185

Long term Liabilities: - - -

Current Liabilities: - - -

Total Liabilities - - -

Total Equity and Liabilities 885,500 1,373,900 3,339,185

Notes

1. Cash balance for a year is equal to that year's net income after tax plus depreciation

charged for that year plus previous year cash balance.

2. Retained earnings for one year is equal to that year's net income after tax plus the

previous year's net income after tax.

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Income Statement Projections Forecasted income statement (3 years) of Duronto Maid Service is given below-

Duronto Maid Service

Pro Forma Balance Sheet

July 31, (2014-2016)

2014 2015 2016

Sales Revenue 14,400,000 25,200,000 43,200,000

Cost of Sales 12,960,000 22,680,000 38,880,000

Gross Profit 1,440,000 2,520,000 4,320,000

Expenses:

Salaries & Benefits 1,134,000 1,304,100 1,499,715

Rent Expense 300,000 360,000 432,000

Promotional expense 175,000 210,000 252,000

Office Supplies 5,000 6,000 7,200

Depreciation 40,500 40,500 40,500

Utilities 90,000 99,000 108,900

Miscellaneous Expenses 10,000 12,000 14,400

Total Expenses 1,754,500 2,031,600 2,354,715

Net Profit (314,500) 488,400 1,965,285

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Breakeven Analysis

From our goal seek design, we have found out our break even point for each year from 2014 to

2016 by assuming a net income being equal to our costing.

Duronto Maid Service Breakeven Analysis

(2013-2015)

2013 2014 2015

Total Fixed Cost (PM) 179500 202591.6667 229517.9167

Total Variable Cost (PM) 1080000 1890000 3240000

Total Cost 1259500 2092591.667 3469517.917

Number of House Served 400 600 900

Average Variable Cost 2700 3150 3600

Price (Average) 3000 3500 4000

BEP (Number of House) 598.33 578.83 573.79

Rounded Number of House Served 598 579 574

BEP (BDTs) 1795000.00 2025916.67 2295179.17

Here, we can see that for 2013, our break even point is 598 house served . For 2014, our break

even is 579 house served, and 574 house served for 2015.

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Ratio Analysis

Duronto Maid Service Breakeven Analysis

(2013-2015)

2013 2014 2015

Activity Rations

Fixed Asset Turnover 37.94 times 74.34 times 144.72 times

Total Asset Turnover 16.26 times 18.34 times 12.937 times

Profitability Ratio

Net Profit Margin -2.18% 1.94% 4.55%

Return on Assets -35.52% 35.55% 58.86%

Return on Equity -26% 41% 164%

Notes:

1. Liquidity ratios (current & quick ratio) could not be calculated as the company doesn’t

hold any form of current liabilities.

2. Total asset turnover ratio refers that how efficiently the company can use it’s assets to

generate sales and what amount of asset can generate what amount of sales and as

observed this ratio is increasing year by year which is a very positive sign for our

company’s growth

3. Net profit margin refers to the percentage of net profit earned by the company out of each

tk of sales and as per observation, it is increasing rapidly which refers to a very good

profitability of our business in near future.

4. Return on assets (ROA) refers to the overall effectiveness of the management to generate

net income from the available total assets. Return on equity (ROE) indicates the

percentage of return that the owners will earn out of their each tk of investment which is

also increasing at a very good rate very rapidly and indicating a well-balanced permance

of our business in future.

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7. FUNDING REQUEST & EXIT STRATEGY

Funding request and exit strategy

Amount of funds requested

Duronto Maid Service is requesting a total of Tk. 12 lacs for this plan. We are obtaining our

funds from the following sources.

Personal funding: We will obtain Tk. 6 lacs from personal savings in cash form. There will no

condition attached to our owners’ equity.

Family debt: Tk. 6 lacs will be taken in the growing stages from our family as a debt. There is

no interest attached but we have obtained the funds by promising to pay them back in the full

amount.

There is no plan to issue any and share bonds in the future.

Contingency and exit plan

In case the business is in severe loss and sales price is greater than cost, the business will be shut

down. On the other hand, if our business violates 7 principle of social business, it will also be

investigated.

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8. REFERENCES

Anon., 2011. Socail Business. [Online]

Available at: http://www.muhammadyunus.org/index.php/social-busines

[Accessed 23 April 2013].

Global Social Business Summit, 2010. What is a “social business”?. Wolfsburg, Global Social

Business Summit.

Sardar, R., 2013. About the Problems of Taltola Bosti [Interview] (28 March 2013).