SOCIAL BRANDING

by Adriana Llames, Division Vice President – Social Media Marketing

AGENDA

WHAT: The Color of Your Personal Brand

WHY: Personal Branding + It’s Importance Today

WHAT: Companies are Looking | Do’s + Don’ts

WHERE: Taking It Offline | The 15/15 Rule

HOW: Managing Multiple Profiles

Facebook ………………………………

Pinterest……………………………….

WHAT: COLOR IS YOUR PERSONAL BRAND

PERSONAL BRANDING VIDEO

WHY: PERSONAL BRANDING’S IMPORTANCE TODAY

1. Reality Check: You already have a personal brand:(google your name + town)

2. Now you want to manage it proactively - - choose what people see about you

3. Companies will find you – online + offline through your brand

Former Reality Today’s Reality

Newspaper Blogs

Websites Social Networking Sites

Magazines Pinterest

Reference Checks Google LinkedIn Recommendations

Resume LinkedIn

Yellow Pages Facebook411.com

Improve your odds of being ‘found’ | Jobs will find you vs. the reverse | WOM on steroids

WHAT: COMPANIES ARE LOOKING FOR YOU

92%of U.S. companies are recruiting on social media sites, an increase from in 201189%

Is the #1 professional site, favored by companies and recruiters alike.

+ Professional memberships, Volunteers, Donations

- Illegal drug references, posts of a sexual nature, alcohol consumption + profanity

PERSONAL BRANDING DO’S AND DON’TS

Do’s Be Positive + PassionateLike attracts like; people want to hire + be around other

positive people. Be ConsistentBusiness cards, social media profiles, blogs, attire +

behavior are consistent. Communicate Your Brand15 + 30-second pitch to clearly communicate your value

online and in-person. Be VisibleAn online presence is non-negotiable in today’s world;

make sure your brand has a consistent look, feel and message. Just the same, get out there and network.

Become an ExpertShare your knowledge regularly on a blog (vblog) + share

links via Facebook, Twitter, SYW and LinkedIn.

Don’ts Misrepresent YourselfFabrications will likely be caught and cause irreversible damage. Neglect Social Media EtiquetteYour presence here is undeniable; gain a deep understanding

before you jump in and and observe proper etiquette. Underestimate the importance of your imageBig brands know packaging matters when it comes to selling

products; the same works here – appearance matters. Dress for success!

Forget the “personal” in personal brandingYOU are the heart of it all; personality matters. Embrace what

makes you unique. Make it all about youEqually important is to express what you offer to a company or

client, how you make a difference to their business and bottom-line.

When marketing yourself, follow the 15/15 Rule.

Under 15 Seconds.

Less than 15 Words.

I’m a Fortune 100 social media executive and an Ad Age Top 50 Marketing + Media blogger.

WHERE: TAKING IT OFFLINE

WHERE: TAKING IT OFFLINE

• Be aware of your social footprint + active manage it

• Consistent presence, both online + offline (people hire people)

• Have an engaging, clear, concise personal branding pitch (15/15 rule) “tell me more”

• Remember YOU are the brand

• Invest in business cards (us.moo.com)

HOW: FIVE SOCIAL PERSONAL BRANDING NETWORKS

(founded in Reid Hoffman’s living room in ’02)

• 161MM members | 200 countries• 4.2 Billion professional searches (2011)• 61% Global, 39% U.S.• 82 of Fortune 100 companies use it; 100% of F500 Execs

(founded by Jack Dorsey’s hand drawing in ’06)

• 465MM twitter accounts• 1.6 Billion search queries per day• 175MM tweets per day• 1MM accounts added per day

(founded by Mark Zuckerberg at Harvard in ‘04)

• 901MM active users• 137.6MM monthly unique U.S. visitors • 54% access via mobile phone

(founded by Ben Silberman. Launched 3/10)

• 3rd most popular network (Facebook + Twitter)• 19MM unique visitors• 60-80% female user base• One of the fastest growing social networks to date

www.personalbrandingblog.com

• 123,000 Twitter followers•Top 50 Media + Marketing (Ad Age), #1 Job Search Blog-Career Builder

• Syndicated -Inc. 500, AOL, Yahoo, Forbes, Fox Business, Hoovers, Glassdoor, Huffington Post, BNET + Reuters

SOCIALIZED PERSONAL BRAND: IN ACTION

5 STEPS TO FACEBOOK SUCCESS1. Personalized url (ex: www.linkedin.com/in/adriana.llamesk)

2. Incorporate your professional + personal life

3. Be personal + professional

4. Socialize : It’s not all about you

5. Get Connected: Pinterest, Twitter, Foursquare, Blogs

5 STEPS TO PINTERESTING PROFILES

1. Register for an account

2. Choose a branded handle www.pinterest.com/adrianalk/

3. Start with the basics – 5 boards

4. Watch the clock – this site can eat up your time

5. Think of this as your visual personal brand, resume + portfolio

@adrianallames

Linkedin.com/in/adrianallames

Facebook.com/adrianallamesK

pinterest.com/adrianalk