Socia Media Check UP
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Transcript of Socia Media Check UP
![Page 1: Socia Media Check UP](https://reader036.fdocuments.us/reader036/viewer/2022081413/5464ca1baf7959cf288b540b/html5/thumbnails/1.jpg)
The Pivot TeamLindsey FairMorgan DavisAmanda WrightBlaze GentileMike MooneyCody SkrzypkowskiRobin GeranJosh Leclair
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5 Returns on Social Media
Morgan Davis
@Morgan_KEC
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1. Selling Direct
Coupons
Promotions
Traditional approach…
A new Channel
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2. User/Customer Support
Tech
Questions
Support calls are down…
Costs are down
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3. Activating Brand Advocates
Even if you are not a Die Hard Brand
Word of Mouth on Rocket Fuel
Get them to Make Recommendations…
Unpaid Personal Selling.
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4. Optimizing Media Purchases
Social Data to influence Ad buying
Segment your audience
Social Data is Predictive…
Stop guessing and Start Addressing.
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5. Maximizing Paid.Earned.Owned Media
Maximize Social Lift
Spend More Time on Earned Media
Earning attention builds Brand Value
Highly Measurable
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My 5 Pivot Pillars
Don’t Focus on the Tools
Do One Thing Really Well
Experiment
Incorporate Social Data
Challenge Expectations
@Morgan_KEC
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By: Amand
Do you know who to Target?Consumers of Digital Marketing
Amanda WrightSocial Media Advisor
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Traditional vs Digital
Traditional
Digital
Demographics
Psychographics
Geographics
Social Technographics
Techno Tolerance
Platforms
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Social Technographics Ladder:
Creators – or Publishers, online leaders
Critics – are Conversationalist, offer their opinion often
Collectors – Use RSS feeds to obtain content
Joiners – Create Profiles on different Social Media Sites
Spectators – Read, Watch, Listen but don’t participate
Inactives – Not online
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What are they doing?
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Techno Tolerance:
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How are they viewing your Content?
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Platforms:
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Where is your Audience?
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Industry Specific Social Networks?
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@mandamwright
Follow me on Twitter for more Information
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Wednesday December 7th
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Finding Your Influencers
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“Your brand is whatever your customers say it is. And the groundswell is where they communicate with each other, they decide.”
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Contact Information
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Channel Choice
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Blogs Will Change Your Business
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Social Media with your business
Where Do You Stand?
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What is your brand?
Get and give specific information
Targeted content
Learn from target demographic
Engagement
Niche Communities
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Mobile
-Interactive
-Engaging
-Informative
-Call to Action
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Customer Service and Public Relations
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TRENDS & WHERE TO LOOK NEXT
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GAMIFICATION Applies Game Mechanics and problem solving to create engagement
and solve marketing problems Three types of games: 1. Games 2. Advergaming/ARG 3.
Gamification
Why it works: satisfies human desires to compete and win
Games that provide valued prizes or have a high level of stick content are the most successful
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MOBILE & APPS Mobile at events
Mobile Advertising/Gaming
Direct messaging
QR codes
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GUERILLA MARKETING
Relies heavily on Timing, Creative Think/Execution, and appropriate targeting
Cost efficient If done correctly, can give you great ROI Ways to guerilla market: Buzz Marketing, Experiential Marketing,
Wild posting Campaigns, Live-in Marketing Guerilla marketing should be focused on the experience and
message
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