Mobile Apps - Why bother? (or Why Theatres Need Mobile Apps)
So Why Mobile Reengagement?
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Transcript of So Why Mobile Reengagement?
THE SCIENCE OF PERFORMANCE ADVERTISING
…MOB I L E U S ER S W I L L GO ON ROUGHLY 4 DATE S W I TH APP S B E FORE BREAK ING UP
Driving Transactions with Mobile App & Re-Engagement
3
50% of app installs are used <5x
20% of app installs are used 1X
3.41%
2.86%
0.92%
0
1
2
3
4
Mobile Shopper Conversion Rates
Source: Forrester
Based on a sample of 7 billion shopping sessions in Q4 2014
… ENGAGEMENT AND CONVERS ION POSE A CHA L L ENGE
Driving Transactions with Mobile App & Re-Engagement
…MOB I L E CHA L L ENGES & OPPORTUN I T I E S
Driving Transactions with Mobile App & Re-Engagement
… AND APPS CONTINUE TO DOMINATE THE MOBILE WEB
5
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2014
APPS
MOBILE WEB
80% of mobile ?me spent is in-‐app
PERC
ENTA
GE OF TIME SPEN
T
Almost 41% of UAE users downloaded paid apps in
last 30 days How do we keep
consumers engaged?
*UAE-‐only downloads
Driving Transactions with Mobile App & Re-Engagement
MOB I L E COMMERCE R E TARGET ING User downloads the client
app
We find shoppers, retarge?ng them with a real-‐ame relevant,
wish list offer
Browses products, adds item to Wish List
THANKS!
Driving Transactions with Mobile App & Re-Engagement
@NEWAZ_ I S LAM