2019 FALL ISSUE

So much to celebrate!It was a celebration of all things Friendly on the evening of October 17! 2019 has proven to be a very good year indeed for our organization, as we celebrated two significant milestones:

The 170th anniversary of our founding in 1849 by the Rochester Female Charitable Association. Originally named the Rochester Association for the Relief of Homeless and Friendless Females, today Friendly Senior Living thrives as a leading provider of top-quality housing, services and care for older adults in our community.

The successful completion of our “Inspire. Innovate. Impact.” fundraising campaign, which raised over $4,500,000 for a variety of life-enriching capital improvements and program initiatives across the Friendly Senior Living continuum.

“We are very proud of our long and rich history, and the tremendous impact we’ve had on those we serve,” says Glen Cooper, President & CEO of Friendly Senior Living. “While our name, location and services have changed over the decades, we remain committed to the vision and mission established by our founders.”

Adds Denise Hubler, Vice President of Marketing & Development, “Our goal is to always exceed expectations with new and unique solutions, and to remain at the forefront of our field with a sharp eye on the future. We are so grateful to all of the generous companies, foundations and individuals who share our vision and supported our campaign; they are truly making a difference in the lives of older adults in the Rochester community.”

For a look at a special video presentation shared with our friends at the celebration event, please visit:

youtube.com/user/FriendlySeniorLiving/videosFriendly Senior Living 170th Anniversary Celebration!

Friendly Senior Living 170th Anniversary

$4.5 Million Capital Campaign Goal Exceeded

(top right) The Rochester Female Charitable Society, original founders of Friendly Senior Living, was well represented at our anniversary celebration! (from left) Lucia Shaw, Ruby Morse, Laura Swett, President, Mary Anne Jones, and Char Landhuis.

(top left) Celebrating Friendly Senior Living’s 170th anniversary are (from left): Kelly Cooper, Glen Cooper, President & CEO, Geraldine Biddle Moore, Chair of Friendly Home Board of Directors, and James Moore.

(middle left) Friendly Senior Living supporters (from left) Michèle Dryer, Gordon Brown, Anne Brown, John Garrett, and Lindsay Garrett.

(bottom left) Cheers to Friendly Senior Living! Pictured are Jean Maess, Vice Chair of the Cloverwood Senior Living and Linden Knoll Board of Directors, and Mark Kokanovich.

Stan Peck, Chair of the Cloverwood and Linden Knoll Board of Directors and Chair of the Capital Campaign Committee, in a special “seat of honor” at Cloverwood Senior Living! Stan’s and his family's gift to the Capital Campaign was recognized with a bench named in memory of his parents, Richard and Mary Jane, located on our Pittsford campus.

Thank you to the following supporters of Friendly Senior Living's Anniversary Celebration!$10,000 SPONSORSGraystone ConsultingLECESSE Construction

$5,000 SPONSORSKarpus Family FoundationKarpus Investment ManagementM&T Bank

$2,500 SPONSORSAQR Capital ManagementCanfield & Tack Cool Insuring Agency, Inc.Harter, Secrest & Emery, LLCMedline Industries, Inc.

$1,500 SPONSORSThe Bonadio Group Brown & Brown Empire State Eklego Workforce Solutions Gallagher Benefit Services, Inc. Goldman Sachs & Co, LLC Great Lakes Building Systems, Inc.GREYSTONE HealthPRO Heritage iSECURE, LLC J.T. Mauro Company, Inc. Lazard Asset Management LeFrois Builders and DevelopersMessner FlooringReward Gateway Stantec StudioSIX5 Inc.SWBR Ultramobile Imaging Woods Oviatt Gilman, LLP

A very special thank you to the members of our fundraising campaign committee. Their hard work and dedication to Friendly Senior Living reflects the generosity and friendship of our founders!

STEERING COMMITTEE

Martin BirminghamJohn GarrettLindsay GarrettJoanne GianninyJane GorslineFrank GrossoJohn HendersonLou Langie, Jr.Ross LanzafameCricket LuellenTom StrasenburghDavid WhitakerKim Wilborn

CAMPAIGN COUNSEL Jane C. Geever

STAFF

Glen Cooper President & CEODenise Hubler Vice President, Marketing & DevelopmentDonna Auria Development ManagerAmy Flinn Marketing & Communications ManagerDarla Greene Development & Marketing Assistant

EVENT COMMITTEE

Donna Auria Denise HublerMary Crowe Julie MarsiglioKathie Dever Geri Biddle MooreAmy Flinn LaRon RoweDarla Greene

FRIENDLY SENIOR LIVING BOARD MEMBERS 2019 – 2020

David Whitaker, Chairman Edward H. Carman, IVJohn Henderson, Vice Chair Stan PeckKevin Phelps, Treasurer Kim WilbornFrank Allen, Secretary

CAPITAL CAMPAIGN LEADERSHIP

Bruce and Marcia Bates, Honorary Co-ChairsStan Peck, ChairPhil Wehrheim and Mimi Whitbeck, Vice Chairs

The Friendly Home has been recognized for excellence on Newsweek’s inaugural list of Best Nursing Homes 2020. More than 15,000 nursing homes nationwide were analyzed based on rigorous criteria, including recommendations by medical experts and Centers for Medicare and Medicaid Services nursing home performance data. This ranking places the Friendly Home in the top 20 nursing homes in New York State.

Additionally, the Friendly Home was ranked by U.S. News & World Report as a Best Nursing Home 2019-2020. Fewer than 3,000 out of over 15,000 nursing homes nationwide earned this designation. Further, the Friendly Home was among the top 8% of nursing homes to receive a High-Performing Long-Term Care Rating. The list offers consumers comprehensive information about care, safety, health inspections, staffing and more.

“These outstanding distinctions reflect the Friendly Home’s commitment to providing excellent and compassionate care and services,” Friendly Senior Living President & CEO Glen Cooper said. “We are very proud to be recognized for our dedication to ensuring the best for those we serve. I’d like to acknowledge and thank our staff for their very important role in these achievements. Every day, they show that friends care always.”

A GARDEN OF LOVEBarbara “Bobbie” Hargrave was a long-time devoted supporter of the Friendly Home. Her involvement included many years of volunteer service in various capacities; she later resided at Cloverwood Senior Living among dear friends and neighbors.

After her passing earlier this year, Bobbie’s family chose to remember her connection to the Friendly Home in a very special way: the lovely gardens in the front of the Friendly Home were dedicated in her memory. Says Bobbie’s daughter Ann, “Mom would be pleased to be honored this way as she had such a deep relationship with the Friendly Home.”

FRIENDLY HOME RECOGNIZED AMONG

BEST NURSING HOMES

Honorary Capital Campaign Co-Chairs Bruce and Marcia Bates at the unveiling of a plaque displayed in the Friendly Café at the Friendly Home in honor of their generous support of the campaign. Pictured from left are: Glen Cooper, President & CEO, Marcia Bates, Bruce Bates, and Stan Peck.

We are very grateful to Stan, Bruce and Marcia for their dedication to Friendly Senior Living, and their exceptional leadership of our Capital Campaign!

Drum roll please! We are very honored to share that the Friendly Home has been named among the best nursing homes in the country by two prestigious publications.

(Donations received as of time of printing.)

Mr. and Mrs. Sanford AbbeyMs. Joan AlbanyEmille and Frank AllenNorman and Katharine AllingAlstom Signaling Foundation, Inc.Ames Amzalak Memorial TrustTanya M. ArenaDr. Edward Atwater**

Charles J. and Burton S. August Family Foundation

Charles** and Jean AugustBank of AmericaBruce and Marcia BatesMrs. Geraldine Biddle Moore

and Mr. James MooreJill and Marty BirminghamMr. and Mrs. Allen C. BoucherRebel BraineNancy and Joe BriggsEstate of William L. BristowVanessa and Andrew BrookesMr. Richard BrushJanis ButtsMr. and Mrs. Harlan CalkinsMr. and Mrs. Edward H. Carman, IVJoseph and Kathia CasionMr. and Mrs. Richard D. Castle, Jr.Thomas and Linda Clayton (in loving

memory of Betty and Bob Boyd)Steven and Janine Coan

(in memory of Esten and Lola Coan)Barbara and Christine ColucciFamily of Philomena ColucciGlen and Kelly CooperMr. and Mrs. Paul F. CraneSally F. CummingClaire G. CurtisJeanne S. DaBollDaisy Marquis Jones FoundationDavenport-Hatch FoundationEllen de BuonoKathleen H. DeverMichèle Dryer

(in memory of Terry Dryer)Mary and Jim DuffyDr. and Mrs. Ross ElkinESL Charitable FoundationChad EstabrooksThe Fischer Group at Graystone

Consulting - RochesterMarc and Laura FischerFive Star BankMr. Dan FultzMaureen GarbachBetsy and Rick GarrettLindsay and John GarrettJane C. GeeverMrs. Joanne V. GianninyMark and Cynthia GianninyDouglas GoldsteinJane S. GorslineSally R. Green

Agnes E. Griffith, Ph.D. (in honor of Cricket Luellen)

Frank GrossoThe Guardino FamilyTom HargraveTheodore Heinrich and Laura Reitter John and Judy HendersonMr. and Mrs. Brian HickeyMr. and Mrs. Joseph V. HicksMr. and Mrs. Arthur R. HirstJohn Jay HolahanCarolyn Holahan-BickLinda Holahan SandorMr. William F. HollyMr. and Mrs. William N. HosleyMay K. Houck FoundationMr. and Mrs. Randy HublerF. I. Hutchins Charitable Trust

(in memory of Barbara Hargrave)IBM Corporation Matching

Grants ProgramInstitutional InvestorLois and Will IrwinChristine and Gary JohnsonJohnson & JohnsonThe Karpus Family FoundationMrs. Jane KitchenDr. and Mrs. Martin KleinmanWilliam & Sheila Konar FoundationAnn and Myron KowalMs. Laurette KrehlingDr. and Mrs. Werner KunzJane LabrumMr. Raymond A. Lander, Jr. Team LangieRoss P. LanzafameRamsey LawlessLECESSE Construction ServicesSuzanne Lee TrustEstate of Evelyn LovejoyCricket and Frank LuellenM & T Bank Charitable FoundationJean Maess and Mark KokanovichJohn and Michelle MageeMichael and Cynthia MalmThe Harry T. Mangurian, Jr.

Foundation, Inc.Drs. James and MaryParke ManningKarl and Julie MarsiglioAnn C. MayGilbert K. McCurdyMr. John C. MetzEugene F. MillerPamela MillerAndy NahasMr.** and Mrs. Thaddeus Newell, IIIDr. and Mrs. Nicholas NicosiaVirginia PacalaRobert and Joan ParkerPauline P. ParksPaychex Charitable FoundationRichard and Diane PeckStanley and Deborah PeckMichael and Heather PerrottaMichael and Barbara PerryKevin and Ann PhelpsCourtney PierceNew York State Grant Secured by

Senator Joseph RobachDaniel and Nancy Robbins

Family FundThe Family of Betty Jean RobertsElizabeth Rouleau**Mr. and Mrs. LaRon Rowe

Edwin and Carolyn RutanThe Family of John Henry RyanKilian J. and Caroline F. Schmitt

Foundation, Inc.David and Nancy SchraverSeneca Foods FoundationScott Simpson and

Caryn Kiehl-SimpsonPatrick and Tracy SlavenMs. Ann H. Stevens and

Mr. William J. ShattuckAndrea A. StewartMr. and Mrs. Richard StewartThe Family of Ruth B. StrasenburghKaren SullivanMichael and Nancy SundbergSWBR Beverly and Michael TomainoAndy and Jennie TrepanierRobert and Ann Van NielWaldron Rise FoundationPhilip and Anne WehrheimWestminster Barrington FoundationDavid and Stephanie Whitaker Mimi WhitbeckMr. and Mrs. James R. WichmanKimberly and Derrick WilbornMark and Kathy WilliamsFred & Floy Willmott FoundationSandra S. WillsonMarie C. and Joseph C. Wilson

FoundationRalph C. Wilson Jr. FoundationRudolph and Rose Wollner

Charitable TrustWyman-Potter FoundationElaine M. YanniCraig J. Zicari and Anne C. Coon

**deceased

CAMPAIGN DONORS

CHALLENGE ACCEPTED!

Earlier in 2019, Friendly Senior Living received a $400,000 Challenge Commitment Fund from the Charles and Jean August Family. The generosity of the August family presented an exciting opportunity to raise $800,000 as the organization neared its campaign goal of $4.5 million. Many were inspired by the August family’s initial gift to make a donation of their own, and we are very pleased to report that the challenge was met! Many thanks to the Charles and Jean August Family, and to all the supportive donors who rose to the challenge!

Thank You!

Inspire. Innovate. Impact.

Enhanced Memory Care Programming Over the last several months, Friendly Senior Living has been partnering with Dementia Care Specialists (DCS), a leading national consulting firm specializing in person-directed dementia care. We are evolving our “best abilities” approach to memory care, which is focused on providing staff training, activities and an overall environment specifically suited to individuals in various stages of dementia. While this has always been our philosophy, our work with DCS has helped us to develop a more formalized and innovative plan as we move forward.

Neurologic Music Therapy Friendly Senior Living’s Board Certified Music Therapist, Sam Snyder, has been trained in Neurologic Music Therapy. Sam works one-on-one with residents to address specific needs using Music Therapy techniques. For example, people with Parkinson’s are learning to speak and walk better and with more confidence. Individuals with dementia are learning to re-orient themselves and increase their levels of alertness and attention. Sam is helping people with aphasia, who cannot speak as a result of suffering a stroke, to find their voices.

Staff Education/ Career Pathways To address a critical industry need for hands-on caregivers, Friendly Senior Living developed a unique staff development program for individuals to pursue careers in health care. The program provides funding for expenses during training to become a Certified Nursing Assistant, such as salary, books and childcare. The program is delivered in partnership with Monroe Community College. Additional career advancement opportunities are supported, including Certified Nursing Assistants becoming Licensed Practical Nurses, and Licensed Practical Nurses becoming Registered Nurses.

Friendly Gift Shop & Friendly Café These Friendly Home destinations are often described as the “heart of the Home,” giving our Members and their loved ones inviting places to spend time together.

Tranquility Room This beautiful new space at the Friendly Home offers a quiet oasis for privacy, prayer and meditation. A waterfall feature, comfortable furnishings, soothing sound system, adjustable lighting and a realistic ceiling sky scene provide a sense of peace and serenity.

Fire Pit Cloverwood residents are so enjoying the new stone fire pit area! Nothing beats a fireside seat to take in the seasonal scenery and partake in conversation and cocktails with friends.

Outdoor Dining Patio Coming soon to Cloverwood is an outdoor dining patio, to enjoy meals with friends and the fine weather!

Theater For movie buffs and sports fans alike, Cloverwood’s high-tech theater is the place to be, complete with reclining seats, a state-of-the-art sound system and an 85” 4K screen.

Fitness Center Featuring upgrades and the newest equipment, such as treadmills, elliptical machines and hand weights, Cloverwood’s Fitness Center is an active place for wellness-minded residents.

Irrigation System Cloverwood’s lovely grounds and landscaping are kept in tip-top condition thanks to the installation of a new irrigation system.

Wellness Center Coming soon to Linden Knoll is an all-new Wellness Center, which will feature workout equipment, a variety of wellness programs and special health-related clinics to help our residents maintain their health and independence.

Thank You!Friendly Senior Living is most appreciative of the many generous donors who supported our recent fundraising campaign. The capital and program enhancements funded by the campaign touch the lives of those we serve in a variety of meaningful ways:

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The JOURNAL is published by: Marketing & Development Department of the Friendly Home, 3156 East Avenue, Rochester, New York 14618.

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Managing Editor: Denise Hubler Editor: Amy Flinn

3156 East Avenue Rochester, New York 14618

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Newsletter of Friendly Senior Living

In Memory of Megan Alekson Mr. and Mrs. LeRoy Welkley

In Memory of Mary Bordynski Ms. Karen Amico

Mr. and Mrs. James R. Ayers

Ms. Joan Bordynski

Mr. Jerry J. Burzynski

Ms. Christine Colao

Mr. and Mrs. Patrick Galley

Mr. Nathan J. Gardner

Mr. and Mrs. Stephen K. Gutch

Mr. and Mrs. Jeffrey P. Hosenfeld

Mr. and Mrs. Paul S. Kaiser

Mr. and Mrs. Richard Kanner-Couch

Mr. Brett T. Ladd

Mr. and Mrs. Frank Lallos

Ms. Catherine A. Munechika and Ms. Stacy M. Munechika

Northwestern Mutual

R.W. Dake Construction

Mr. Adam J. Stanard

Mr. and Mrs. Andrew Tebben

Mr. and Mrs. John Van Heel

Ms. Elaine Vangellow

Mr. and Mrs. David Yacono

Mr. and Mrs. Robert Zamiarski

In Memory of Asher Flint, VI Mr. Asher Flint

Guardian Life Insurance Company of America

LP Wolch, CPA’s, PC

Mr. Matthew Vahue

In Memory of Arlene Hack Mr. and Mrs. Charles A. Kick, III

Ms. Carol W. Quinn Leach

Ms. Gail W. Rivera

Jamie, Treena, Bryan & Ari Rivera

Mr. James P. Sprague and Ms. Lisa A. Robinson

Ms. Audrey S. White

Mr. and Mrs. John D. Witmeyer

In Memory of Julianna Hart Mrs. Marie Whitbeck, III

In Memory of Ethel Koch Mr. and Mrs. John W. Ingle, Jr.

Ms. Sandra J. Kennedy

Ms. Ann H. Marron

Mr. Walt Scott

Mr. and Mrs. Frederick M. Seager

In Memory of June Monks Ms. Gail Hubbard

In Memory of Lois Nickel Mr. and Mrs. Bruce Baker

In Memory of Mary A. Steele Mr. and Mrs. William Coughlan

Mr. and Mrs. Jerry P. Huffman

Mr. and Mrs. Robert Ottley

In Memory of Jane Wegman Mrs. Kathy Moran

Pittsford Volunteer Fire Assoc. Inc.

Mr. and Mrs. Richard Schenkel

Mr. and Mrs. Peter Slyck

In Honor of Lindsay Place Staff Ms. Karen A. Willyoung

In Honor of Selden Place Staff Mr. and Mrs. William T. Evans

In Honor of Tanya M. Arena Mr. and Mrs. Bruce Baker

In Memory of Betty J. Sauer Mr. and Mrs. Nicholas J. Steo

In Memory of Santo Sinopoli Ms. Barbara Colucci and Ms. Christine Colucci

STAFF APPRECIATION FUND

STAY CONNECTED

The Friendly Home is most grateful to the families of Members who have chosen to designate the Home as a recipient of gifts in memoriam and to all the thoughtful donors to the Memorial and Staff Appreciation Funds from July 1, 2019 – October 31, 2019.

All gifts given In Memory of or In Honor of an individual through the Home’s Annual Appeal will be acknowledged in our Annual Report.

(Individuals memorialized are indicated in red print, and in alphabetical order by last name)

MEMORIALS

There are many ways to stay connected with Friendly Senior Living! Follow us on Facebook and Twitter for updates, pictures and news about the Friendly Home, Lovejoy Transitional Care Center, Linden Knoll, Cloverwood and Glenmere. Read the Friendly Senior Living blog for tips from in-house experts. You’ll find recipes, craft ideas and more on our Pinterest page. And check out our You Tube channel for videos!