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Empower Yourself for Faster and More Accurate Decisions

Maneesh Joshi (@mpjoshi)Rich Dill (@richdill)

September 9th, 2013 ELASTIC INTEGRATIONTM

http://jnr.io

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Join (match “Zip Code”)

Leads

Income By Zip

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Announcing Today…

http://jnr.io

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Stepping Back to View the Broader Data Problem

Online

Desktop

Enterprise Data Warehouses

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SnapLogic’s Elastic IntegrationTM

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SnapLogic Elastic IntegrationTM Delivers Data

ANY VarietyLocation

VolumeVelocity

In Real-Time

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Integration Pattern: Hub & Spoke

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No more Point-to-Point

N (N-1) / 2 where N = # of nodes

8 (8-1) / 2 = 28 connections

N + 1 where N = # of nodes= 8 connections

Option 1: Point-to-Point Option 2: Hub-N-Spoke

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Connectivity to Over 160 Applications

BUY• SnapStore• Certified and supported by

SnapLogic

BUILD• SDK + API• Java, Python• Customer, Partner or

SnapLogic

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Growing Customer List

Corporate and Power

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• Use SnapLogic’s extensible “Snap” architecture to connect to the variety of data sources.

• Snaps “introspect” the data source. Snaps can automatically adjust to changes in data structure at the source

• Use prebuilt commercial snaps wherever possible. • When prebuilt snaps cannot be used, Snap SDK was

used to build custom snaps. Using Snap SDK, any Java developer can write snaps that allows any data source to plug into SnapLogic

• Build the snaps for all data sources upfront. Once snaps are built, marketing team can build the data flows using “pipelines”

• Use SnapLogic’s built-in scheduler and notifications to manage and monitor the data flows

APPROACH

• Foundation for a one on one relationship with its customers using Social Media and targeted Advertising Campaigns

• A uniform simple way to consume data irrespective of the technical complexities of data source. Marketing analysts consume data directly from Facebook, Google, Vindico, Kenshoo etc. in the exact same

• Drag-n-drop approach to building pipelines. Implementing an actual data flow very similar to sketching out the data flow using a tool like Visio

• Marketing can retrieve and manipulate the ever-changing data directly without IT involvement

• Marketing can now see the data from a Web Browser allowing them instantly see where their dollars are being most effective

BENEFITS

BACKGROUND

Digital Marketing, Social Media Analysis

• The second largest discount retailer in the country. As of 2012, its ranked #38 on Fortune 500 and is a member of S&P 500 index

• Uses its digital presence as competitive advantage. Rich metrics sourced from a variety of providers like Google Doubleclick, Facebook etc.

• Marketing knows what the data “means”. However, they cannot interact directly with the data due to technical complexities in gathering data. Need to empower the Marketing to retrieve and manipulate metrics directly without IT involvement

• Need a solution that abstracts the technical details behind data access

Fortune 50 Retailer

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• Deployed SnapLogic in the Cloud as an integration platform

• Use out-of-the Box Snaps to connect to multiple social media, unstructured data sources including Facebook, Twitter, Google Analytics, Youtube, and Bing

• Leveraged comprehensive set of pre-built transformations in SnapLogic and our drag-n-drop User Interface to create Business and data processing logic

Digital Analytics Solution

• Reduced Time to Value by using prebuilt connectivity to 160+ endpoints including social media, SaaS, Enterprise, and BI applications.

• Improved business agility by leveraging business users to build integrations using an intuitive graphical (no-coding) UI

• Reduced IT cost by using a platform instead of hard to maintain hand coded scripts

• Reduced operational maintenance cost and increased reliability and security by using the SnapLogic platform

BENEFITS

• A British-Dutch multinational consumer goods company is a major producer of health, hygiene and home products. Market cap £31.6 billion.

• This will require them to pull data from sources such as Google Analytics, Facebook and Twitter.

• The data will be loaded to a visualization tool for reporting and analysis to radically improve marketing and targeting to consumers.

APPROACH

BACKGROUND

British Multi-national Consumer Goods

Company

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Why SnapLogic?

10x Faster Access to Data Zero coding necessary

Rich drag, drop and configure user experience

160+ prebuilt Snaps for rich pre-built connectivity

6x Cheaper Access to Data Rapid development and deployment of integration pipelines

Rapid assimilation of new data sources

Avoid vendor lock-in with flexible subscription pricing

Puts the Citizen Developer in the Driver’s Seat 3-6x faster time to solution

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DEMO

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Summary

Easier Data Joins – http://jnr.io

Elastic Integration Leaves No Data Behind!– Any Volume, Any Variety, Any Velocity, Any Location

– Fresh Data... In Real-Time

Faster and More Accurate Decisions

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Come Engage with Us!

Live Demo

Semi-monthly

Highly Interactive

Kick Tires

snaplogic.com/semi-monthly-tech-talks

WebinarsWhitepapers

Case Studies

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Come Visit us the Booth for a Free T-Shirt!

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Q&A

http://jnr.io

For more information visit

www.snaplogic.com

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