SnapComms for Security Awareness
57
Transcript of SnapComms for Security Awareness
SnapComms
• Over 1.5 million users
• Over 450+ customers in 50+ countries
• Used by Fortune 50 companies
• Enterprise platform, global usage
• Premium service and support
Existing engagement channels offer limited appeal to employees.
• “Lowest readership rate of need to know content was measured at 93% with SnapComms, compared to 22% for email.”
• “Thanks to the use of Snap Communication tools, we have increased use of our intranet by more than 40% in the first year.” - NZ Tertiary Education Provider
• “ SnapComms has increased our Intranet traffic by 500%” – VP of Corporate Communications, top 3 US Grocery Chain
Positioning
SnapComms helps organizations "Get
Employee Attention" for important
messages and to help organizations
measure that attention.
SnapComms for:• Urgent messages• Important messages• Where guaranteed readership is important• Where readership reporting and acknowledgement is important
SnapCommsHead OfficeOpCo's &
Regional Management
Business Units
Employees in multiple locations
Collaboration tools, e.g. Slack, Yammer
• Desktop Alert
• Ticker
• Screensaver
• Desktop Wallpaper
Delivery mechanism for any content type
• Validation Message Supported by nurture messages
• Staff Quiz
• Staff Survey
• RSVP Invites
• Video Alerts
How does it work?
OR
SnapComms Servers
Content Manager
Administrator (sender)
SnapComms Client
SnapComms Client
A Microsoft Installation File (msi) is installed on all employee computers. This acts as the receiver.
On-premise server
Key Product Attributes
• Different visual channels
• Targeted communications
• Recurrence and escalation
• Delivery to mobile devices
• Scheduled messaging
• Campaign tool with compliance validation
• Detailed reporting
• Multiple delegated admins
• Leadership Communication
• Cloud or on-premise
• Simple to deploy
• SMS, digital signage, email add-ons
• Comprehensive Knowledge Base
Helping improve security awareness
Typical pain points for Security Awareness Managers
• What else?
• Communicating security issues to all employees.
Reach remote staff and staff not on the network
• No need for email
• Reach remote staff via mobile communication
• Use SMS or mobile notifications
Further Information
Typical pain points for Security Awareness Managers
• What else?
• Communicating security issues to all employees.• Drive behaviour change around security.• Attendance and reinforcement of training sessions.
Improve attendance, drive behavior change & reinforce training• RSVP Alerts to encourage attendance to staff
trainings which are key to driving behaviour change• Quiz tool to reinforce training
Typical pain points for Security Awareness Managers
• What else?
• Communicating security issues to all employees.
• Drive behaviour change around security.
• Attendance and reinforcement of training sessions.
• Measuring readership and communication effectiveness.
• The ability to measure employees’ security awareness knowledge.
Measure readership of messages and see real time employee quiz results• Live Quiz and Survey Results• Real time Employee
Feedback.
Typical pain points for Security Awareness Managers
• What else?
• Communicating security issues to all employees.
• Drive behaviour change around security.
• Attendance and reinforcement of training sessions.
• Measuring readership and communication effectiveness.
• The ability to measure employees’ security awareness knowledge.
• Existing engagement channels achieve limited impact.
• Achieving high readership and security awareness among staff.
Achieve high readership and security awareness with engaging formats
“Lowest readership rate of need to know content was measured at 93% with SnapComms, compared to 22% for email.”
“Thanks to the use of SnapComms’ tools, we have increased use of our intranet by more than 40% in the first year.” - NZ Tertiary Education Provider
“ SnapComms has increased our Intranet traffic by 500%” – VP of Corporate Communications, top 3 US Grocery Chain
• Targeted/ direct communication method
• Content recurrence until read / acknowledged (configurable by message or target audience)
• Reach staff with engaging visuals through multiple channels
Typical pain points for Security Awareness Managers
• What else?
• Communicating security issues to all employees.• Drive behaviour change around security.• Attendance and reinforcement of training sessions.• Measuring readership and communication effectiveness. • The ability to measure employees’ security awareness
knowledge. • Existing engagement channels achieve limited impact. • Achieving high readership and security awareness among
staff. • Ability to communicate scheduled and adhoc security
events.
Communicate scheduled and adhoc security events• Quickly send Alerts and Tickers to staff to communicate urgent or important
messages and updates.• Schedule messages to regularly remind staff of risks or threats
Typical pain points for Security Awareness Managers
• What else?
• Communicating security issues to all employees.• Drive behaviour change around security.• Attendance and reinforcement of training sessions.• Measuring readership and communication effectiveness. • The ability to measure employees’ security awareness
knowledge. • Existing engagement channels achieve limited impact. • Achieving high readership and security awareness among
staff. • Ability to communicate scheduled and adhoc security
events. • Delivering specific security messages to different
departments.
Target departments with personalized security awareness messages• Send highly relevant security messages to each department• Reduce email overload by communicating the right message to the right
people, at the right time, in the right way.
Add ons available:• Digital signage extension• Send to SMS• Send to email• API integration & with other systems
Back to Key Product Attribute Page
Demonstration
Next steps• Engage wider team
• IT discussion and approval
• Trial / proof of concept / Customization
• Purchase and deploy
• On-boarding
• On-going training and world class support
What is your usual process?
“I've received nothing but excellent support from the sales and technical staff at SnapComms.”
“Product accomplished the tasks it was made to do. Support from SnapComms is exceptional.”
“Leaving this feedback because I was extremely satisfied with the SnapComms team and their response to the situation at hand. Thank you SnapComms!”
“I appreciate the support I received today! It was a huge help in a tight time frame.”
“I received a call from the Helpdesk today in the morning. Because of 13 hours time difference this was not expected from me. And they had reviewed my questions before they called me and had a solution on their hands”
Value to other Departments
Internal Communications Manager
• Communicating with all employees.• Attendance and reinforcement of training sessions.• Drive and measure traffic to the intranet.• Measuring communication effectiveness. • The ability to gather real time employee feedback. • Existing engagement channels offer limited appeal to employees. • Achieving high attendance of “Town Hall” meetings and readership of executive
communication. • Ability to communicate company wide scheduled and adhoc events. • Achieving high readership of all corporate messages (Non IC).
Health & Safety Manager
• Reaching all staff not on the network or working remotely. • Fast communication to all staff members at short notice.• Ensuring staff are informed of H&S issues in a timely manner.• Attendance and reinforcement of training sessions.• Encouraging the adoption of new processes and impacting the behaviour of staff
around H&S.• Ability to measure readership of H&S messages.
Helpdesk Manager
• Reaching all staff not on the network or working remotely.
• Reaching all staff when email is unavailable.
• Fast communication to all staff members at short notice.
• Proactively communicate planned and unplanned system events to all staff.
• Impacting staff behaviour and awareness of security issues and system events.
• Attendance and reinforcement of training sessions.
• Establish positive interactions between IT and other staff/departments.
Product Manager• Communicating with remote staff.
• Fast communication to all staff members at short notice (product recall, product advisories).
• Attendance and reinforcement of training sessions
• Maintain consistent and regular product information organisation wide.
• Communicating product launch material
• Build awareness of impending product launches
• Communicate quick wins post launch.
• Ensuring consistent product knowledge (organization wide).
• Fast feedback/correction of organisation knowledge.
• Measured readership of executive and corporate communication.
Sales Manager• Reaching all staff not on the network or working remotely
• Attendance and reinforcement of training sessions
• Maintaining a high level of product knowledge through the sales team.
• Communicating Project wins to all staff/sales staff
• Ensuring visibility of achievement versus target.
• Encouraging competition within the sales team.
• Organisation wide consistent sales message.
• Preparing and building sales team awareness prior to and during product launch phases.
• Measured readership of executive and corporate communication.
Contact us to learn more
To sign up for our free 30 day trial, click here
Click here to request a personalised demonstration.
Click here for our contact details.
Supporting Slides
Fast and Simple
• Quick Publish
• Easy to use
• Crisis Communication Example
• “Quicker than writing an email.”
Detailed Reporting
• Measure Success
• Learn and Improve
• Quiz & Survey Results
• What is included in reporting?
Key Product Attribute Page Measure Readership Slide
Reach Mobile Staff
• High Readership
• Fast Communication
• Guardian Group Example
Key Product Attribute Page Reach Remote Staff Page
Educate Staff
• 80% training forgotten if not reinforced
• SnapComms Quiz tool
• Collects responses
• Identify weak areas
Improve Attendance and Reinforce Training Page
Leadership Communication
• Personal Communication
• Staff feeling purpose and value
• Large IT Company Example
Key Product Attribute Page
Targeted Communications
• Target different departments, mobile staff, and office staff individually
• Target Via
• Users & Groups
• Machine Based Targeting
• Naming Conventions
Key Product Attribute Page
Scheduled Messaging
• Achieve High Readership
• Plan Campaigns
• Impact Behaviour
• Examples
Key Product Attribute Page
Why the SnapComms Campaign Tool?
• Customer feedback pointed us to develop a campaign based tool • A campaign is a bundle of messages around the same compliance topic -
usually containing a validation item bundled with nurture communications• The nurture items deliver education and awareness messages• The validation item requires the employee to comply, acknowledge or
validate understanding• Compliance status of the targeted employees is available real-time
Key Product Attribute Page
Campaign Calendar
Day 1 Invitation
Day 2 Cartoon and Article
Day 4 Screensaver
Day 5 Video
Day 6 Wallpaper reminder
Day 7 – 9am Ticker reminder
Day 7 – Take away resource
Day 7 –Commitment FormDefault Publishing Options
Day 8 – Campaign Results
Escalate
Advanced Publishing Options
Day 10 – Drip campaign - Screensaver
Day 10 – Drip campaign
Commercials
• Available as 3 or 6 tool package
+
Commercials
Validation
+Validation
Alerts Quiz Screensaver Ticker Wallpaper
Any 2 tools
OR
Campaigns• A Campaign consist of a set of messages:
• Typically one validation item – usually towards the end of the campaign
• Supported by numerous ‘nurture’ items• 4 preconfigured campaign types based on certain scenarios:
• Compulsory Comply – reader has no option but to agree / comply / acknowledge• Option to Comply – reader can choose not to comply• Validation – validate the reader’s knowledge and obtain commitment• Nurture only – educational / informational communications
Campaign Planning• Prepare and assemble your campaign content• Determine your required outcome then select a Scenario to match –
Compulsory Comply, Option to Comply, Validate Understanding or Information only?
• Determine you timeline – when does the campaign start and end?• Map your Campaign materials to a Calendar• Upload your content to the SnapComms Content Manager• Schedule and Publish• Measure Compliance Status
