Snap internet marketing 6 1-2012

Internet MarketingInternet Marketing feat

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© 2011-2012 SnapAgency.com

Internet Marketing. Internet Marketing. It can help your business grow in difficult timesIt can help your business grow in difficult times

Where do you start?Where do you start?


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Step 1 : Discovery

•Who are your competitors and what are they doing? •What is the traffic to their website? (free tools are available)•What is the quality score for their website? (free tools are available)

•How many people are searching for your products or services? (free tools are available)

•What sets your business apart from the competition? •What is your unique value proposition?•What credibility factors to you have?

•What are the specific business goals and objectives you’re looking to reach?•Leads?•Online sales?


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Step 2 : Strategize and Plan

Use all the information gathered in Step 1 to create a marketing strategy thatIs designed to achieve your goals.

•Website design best practices (do you need a refresh or a new design?)

•Where to invest $$$ for the best return on investment (ROI):

•Content creation for blog (fresh relevant content)?

•Search Engine Optimization (SEO on and off page?)

•Paid Search (PPC?)

•Social Media?


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Step 3 : Implement

After nailing down your strategy where to begin?

•Website with a good Content Management System (no programmers needed to make updates!)

•Website design with Best Practices utilized (eye path, menus,…)

•Keyword prioritization for Search Engine Optimization.

•Test and validate your Value Proposition (PPC).


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Step 4 : Evaluate (measure everything!)

Take a step back and reassess. What worked and what didn’t? With the help of cutting-edge tracking tools and services, you can measure the success (ROI) of our efforts.

•Visitors•Time on site•Pages viewed•Conversions•Revenue generated•Referrals (shares)•Quality Score


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Step 6 : Refresh

•If something’s working, adjust.•Ramp up what is working.•Maintain growth.•Set new goals.


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Case Studies

Client: Internet Retailer - Consumer Products Goal: Increase traffic to their website Our Strategy:The overall strategy included improved user experience, navigation and internal linking as well as keyword-optimized page elements. In addition, we selected target keywords to be used across blogging and social media channels. Time Period: 4 weeks Keyword Ranking:Before: 29 target keywords on Google Page 1 After: 61 target keywords on Google Page 1 Website Visits:Organic visits increased 36% Pages/Visit browsed increased 28% Bounce Rate decreased 28%


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Case Studies

Client: Equipment Service Company - Service and Repair Goal: Increase new customer leads with the current advertising budget Our Strategy:We implemented a bid management system on existing PPC campaigns in order to meet the client’s goals for position & impressions. Time Period: 4 weeks PPC:New customer leads from PPC increased 25% ADDITIONALLYOrganic Visits:New customer leads from FREE visits increased 11%


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Why Us?

We know how to turn clicks into We know how to turn clicks into $$$$$$

If other organizations say they know how, just ask them for proof that they do it for themselves.


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Who We Are? SNAP is the services division of Probus OneTouch, an award winning eCommerce company.

Want to learn how to use the internet to grow your business? We will be glad to show you.

763-548-2297 • SNAPagency.com • [email protected]

Snap internet marketing 6 1-2012

Business

Transcript of Snap internet marketing 6 1-2012