Snap Happy David Hopes MuseumNext 2012
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Snap Happy: Putting People and Heritage in the Picture Using Augmented Reality
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Snap Happy: Putting People and Heritage in the Picture Using Augmented Reality. A case study from Stratford-upon-Avon, England, in the commercial application of augmented reality in an outdoor museum app called Eye Shakespeare.
Transcript of Snap Happy David Hopes MuseumNext 2012
Snap Happy: Putting People and Heritage in the Picture Using Augmented Reality
Partners• Hewlett Packard• Danwood• Coventry Univ• TIC• RSC
Activities• 3D model• Shakespeare font• Training / demos
Value Proposition• Unique Photo Opportunity
• Unique souvenir product
TECHNOLOGY +HERITAGE
Customer Relationships• Social media• Email list through transaction
Customer Segments• iPhone / iPad users• non-visitors• 6 language groups• Range of interests in / affinities to Shakespeare
Resources• Printers• Staff time
Channels• iOS5• HP e-print• social media
Cost Structure• Freemium: free app, premium product• trial costs for souvenir• Advertising on ‘lite’ shareable photo
Revenue Streams• Print on demand• Email option• Lite version for sharing (marketing)
Business Model
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