Fabrique Talk: the secret digital formula for museums - MuseumNext 2017 Rotterdam
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Fabrique The secret digital formula Ebelien Pondaag & Martijn van der Heijden Museumnext Europe Rotterdam 2017 Museums+Fabrique
Transcript of Fabrique Talk: the secret digital formula for museums - MuseumNext 2017 Rotterdam
Fabrique
The secret digital
formulaEbelien Pondaag &
Martijn van der Heijden
Museumnext EuropeRotterdam 2017
Museums+Fabrique
Fabrique
Creating digital strategies can be like ordering Indian food.
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There’s more to order than fits on the table, in your stomach or in your budget.
So how to choose wisely?
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Let’s look at 5 random digital projects.
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Rijksmuseum Amsterdam
© Rijksmuseum - 2014 - John Lewis Marshall
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CollectionCloseDIY
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Van Gogh Museum Amsterdam
© Photo: Jan-Kees Steenman
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PersonMeetStories
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Tate London & Liverpool
© Tate
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MultitudeDiscoveryAccessibility
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Garden of EartlyDelights by
Hieronymus Bosch© Museo Nacional
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MasterpieceMysteryAll ages
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KunsthalRotterdam
© Kunsthal, Ossip van Duivenbode
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EventsCombinationTime
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So what’s the secret formula?
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Brand x Audience x Imagination= Impact
Focus
One small idea you can make big.
Effect on audience, organization &
society.
What (only) you believe, want and can do.
What real people need
and buy into.
Surprising combinations of people and ideas.
So what’s focus?
For them it’s magic.
It’s in all they do.
It helps them sell too.
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But it’s something else for others.
Rijksmuseum: Close by the collectionVan Gogh Museum: Meet VincentTate app: Find your dayKunsthal: A collection of exhibitionsJeroen Bosch: Interactive documentary
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x
BrandAudienceImagination ImpactFo
cus
MissionPositioningStrategyAssetsCapabilitiesAuthority
User needsBehaviourExperienceRelationship
CreativityTeamworkInsightsDecision
ConceptChoicePotential
EngagementConversionPublic imageThought leadershipStaff pride
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So what’s your focus?
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Need help focusing?
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EbelienPondaag
Strategist+31 6 14 [email protected]
Martijn van der Heijden
Strategist+31 6 [email protected]
