SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest
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Transcript of SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest
Making the Sale ThroughSocial Ecommerce Sites
Chris [email protected]
@97thfloor
http://bit.ly/SMX-Social-Pinterest
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most popular categories *http://www.repinly.com/stats.aspx @chrisbennett
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most popular categories *http://www.repinly.com/stats.aspx *try to make content that is multi category @chrisbennett
create them with multiple categories in mind
DIY & crafts
People
Photography
Technology
Weddings
http://socialsiteexplorer.com/search/11191 @chrisbennett
5the best social traffic since...ever
@chrisbennett
traditional infographics get no love on Pinterest@chrisbennett
incorrectly sized graphic@chrisbennett
only 3k in traffic??
???
@chrisbennett
< 5,
000
pixe
ls
make them have to go to your website@chrisbennett
Pinterest eats it up!http://socialsiteexplorer.com/search/11160 @chrisbennett
right size. right traffic.@chrisbennett
DIY & how to’s have shown the most success@chrisbennett
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
@chrisbennett
push 2-3 times per day during peak hours@chrisbennett
the key to successful, visual content@chrisbennett
stop thinking “linkbait”http://selnd.com/SEL-linkbait @chrisbennett
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http://www.noomii.com/advent-calendar-2012/http://socialsiteexplorer.com/search/11931
Created Lead in image w/ call to action on it and hide it on the page
Launched 5 Days Ago over 1,300 Subscribers
@chrisbennett
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@chrisbennett
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Created an image that tweaked the same content for the Holidays!http://kisstixx.com/the-science-of-kissing/ @chrisbennett
large title
easy to read steps
get your format right@chrisbennett
40k repins – over 80k uniques@chrisbennett
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Branded in the Graphic
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Pin it to Win ItNeed big followingLeverage FB & Twitter
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@chrisbennett
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@chrisbennett
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no social site will grow your reach as quickly
*TIP* If you have a related blog you are more likely to be added.
@chrisbennett
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call to actionhttp://www.dropdowndeals.com/blog/diy-starbucks-holiday-drinks/
@chrisbennett
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@chrisbennett
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social sharing home runhttp://socialsiteexplorer.com/search/11136 @chrisbennett
1ST piece @chrisbennett
22ndnd & 3 & 3rdrd piecespieces
social traffic that converts@chrisbennett
10 10 days!!days!!
increased growth month-over-month@chrisbennett
SEO for Pinterest: Pin Ranked #1 for 3 weeks brought over 500 new followers to Pinterest account @chrisbennett