Search and Social Power Tools. SMX Toronto
-
Upload
patrick-mckeown -
Category
Documents
-
view
107 -
download
1
description
Transcript of Search and Social Power Tools. SMX Toronto
![Page 1: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/1.jpg)
HARDCORE SEO & SOCIAL POWER TOOLS
![Page 2: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/2.jpg)
PATRICK MCKEOWNAs the Manager, Digital Marketing and Communications at Public Services Health & Safety Association, Patrick brings over 15 years’ experience in Web and Online Reputation Management, Search Engine Optimization, Interactive Marketing and Social Media Marketing.
A guru in making the complicated simple, Patrick is renowned for his common-sense and practical approach to translating the best search and social media technologies into business solutions that solve problems. Fluent in how to leverage Twitter, Facebook, LinkedIn, Google and other Social Media engines, Patrick helps clients sort through the clutter and build strategies that drive business results.
@pjmckeown
linkedin.com/in/patrickmckeown
![Page 3: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/3.jpg)
POWER TOOLS: WHAT’S THE POINT?
![Page 4: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/4.jpg)
SCREAMING FROG: CHECKING YOUR SITE
http://www.screamingfrog.co.uk/seo-spider/@pjmckeown
![Page 5: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/5.jpg)
SEOTOOLS: SITE MAINTENANCE
http://nielsbosma.se/projects/seotools/@pjmckeown
![Page 6: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/6.jpg)
SOOVLE: KEYWORDS
http://www.soovle.com/@pjmckeown
![Page 7: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/7.jpg)
ADWORDS: KEYWORDS
https://adwords.google.com/o/KeywordTool@pjmckeown
![Page 8: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/8.jpg)
UBERSUGGEST: KEYWORDS
http://ubersuggest.org/@pjmckeown
![Page 9: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/9.jpg)
TIP: SCRAPEBOX
http://www.scrapebox.com/
!@pjmckeown
![Page 10: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/10.jpg)
TIP: HIDEMYASS.COM
http://hidemyass.com/@pjmckeown
![Page 11: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/11.jpg)
PLUGIN: TABLE CAPTURE
https://chrome.google.com/webstore/detail/table-capture/iebpjdmgckacbodjpijphcplhebcmeop?hl=en
@pjmckeown
![Page 12: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/12.jpg)
SOCIAL: TWEETDECK
http://tweetdeck.com/@pjmckeown
![Page 13: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/13.jpg)
SOCIAL: TWEETADDER
http://www.tweetadder.com/
!@pjmckeown
![Page 14: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/14.jpg)
TOOLS, TRIBERR
• Great tool for bloggers• Tribes “should” be made up of like minded
individuals.• Your tribes an post your blog postings to Twitter
quickly and easily.• Automated in that you set your RSS feed to your
Triberr account.• Posts can then go to all of your tribes followers
across their Twitter network, reaching a broader audience.
@pjmckeown
![Page 15: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/15.jpg)
TOOLS, TWERIOD• Tweriod is a basic and simple yet
invaluable tool. When are my followers online, and when do I get the best engagement?
• With Tweriod I see that the bulk of my followers are online between 7am and 3pm (Don’t any of you have jobs?)
• If you want to reach your followers, post when they are online and active!
RT @pjmckeown If you want to reach your followers, post when they are online and active! #smx
![Page 16: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/16.jpg)
TOOLS, IFTTT.COM(IF THIS, THEN THAT)
• Utilize IFTTT.com to automatically take an action based on another action.
• When a blog post goes live, Tweet it, Facebook it, add it to StumbleUpon, Delicious: have family, coworkers, friends do the same thing for you.
• You can link accounts like LinkedIn, Twitter, StumbleUpon, etc…
![Page 17: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/17.jpg)
TOOLS, BUFFERAPP.COM
• Set a schedule, use Tweriod to determine best posting times.
• Tie LinkedIn, Facebook, and Twitter to schedules
• Utilize the Buffer Browser Plugins!!!!
• Attach IFTTT.com to Bufferapp
• Always be aware of what’s in your buffer!
RT @pjmckeown Use Tweriod to determine the best time to tweet to your audience! #smx
![Page 18: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/18.jpg)
TOOLS I FOLLOW!
• http://twitter.com/aknecht
• https://twitter.com/AaronFriedman
• https://twitter.com/brentcsutoras
• https://twitter.com/kmullett
• https://twitter.com/randfish
• https://twitter.com/Inboundorg
• https://twitter.com/SocialMichelleR
@pjmckeown
![Page 19: Search and Social Power Tools. SMX Toronto](https://reader033.fdocuments.us/reader033/viewer/2022061300/54c8ba314a7959d61f8b4594/html5/thumbnails/19.jpg)
TAKE AWAY
• Tools save time!
• There are always new tools!
• Don’t rely on tools! They will go away!
RT @pjmckeown Don’t rely on tools! They will eventually go away!