SMX London 2007 - What's New With Search Advertising?
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Transcript of SMX London 2007 - What's New With Search Advertising?
What’s new in Search Advertising?
Richard GregoryCOO, Latitude
15 November, 2007
What is new?
Yahoo Panama - the whole market has gone blind!Better transparency on content networksAdwords Editor came of ageGoogle Website Optimiser
Yahoo Panama
Improved UI makes campaign management and reporting easier and quicker.Geo Targeting allows for specific regions to be targetedMultiple ads allow for comparative testingQuality Index rewards more qualified adsImproved submission processNew account structure mirrors that of Google and MSN.
Transparency on networks
Google Adwords Editor
Now on version 4.0. This year Google decided that they were going to stop the Bulk Download Function Upload speeds have increasedMore scope to easily make structural changes. This has led to quicker turn around for making changes to account and setting up new ones.Special features include:– Duplicate Keyword
Finder– Keyword Grouper
Microsoft tool on the way.
Google Website Optimiser
Beware of sharing data with Google.
About those landing pages…