SMX Advanced Seattle 2011: Human Vs. Machine: What's The Best Way To Manage Paid Search?
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SMX Advanced: Man vs. Machine
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View R2integrated VP, Digital Marketing Eric Jones's presentation given at SMX Advanced Seattle 2011, as he answers the question: Human vs. Machine: What’s The Best Way To Manage Paid Search?
Transcript of SMX Advanced Seattle 2011: Human Vs. Machine: What's The Best Way To Manage Paid Search?
- 1. SMX Advanced: Man vs. Machine
2. HUMAN vs. MACHINE: Whats the Best Way to Manage Paid
Search
R2integrated:
- 80+ person digital marketing and technology agency
3. 2010 - Top 100 Marketing and Advertising Agencies by Inc. Magazine 4. 10 Google Analytics certified strategist 5. 4 Google Adwords certified strategist 6. Team of dedicated Organic and Paid Search strategist 7. Manage in excess of $2.1 Million in search media annually spread across 18 different clients 8. Ranging in size from $1,500 - $65,000 per month 9. Does not use any automated software to manage any client PPC accounts
