1. 1. SOCIAL CONTENT STRATEGY FOR HIGHER ED Ryan Maguire (@ryjmag) Jill Feldman (@jill_feldman) Princeton University
2. 2. #Princetagram
3. 3. #PrincetonAbroad
4. 4. #BreakoutPton
5. 5. Engagement
6. 6. Princeton_U Snapchat stories??
7. 7. simple story brief idea timely message live event
8. 8. sound bites video bites surprises
9. 9. multimedia multi-dimensional
10. 10. what fits literally what fits figuratively until recentlywhat fits under a thumb
11. 11. there are tools
12. 12. YOU bring things.
13. 13. V I D E O
14. 14. audio
15. 15. think about time.
16. 16. just a few seconds feels like a long time
17. 17. You can only post to the tail end of the story!
18. 18. everything posts in real time viewable for 24 hours only you can download screenshots
19. 19. HOWD YOU DO? 3 metrics: # of views # of screenshots # the score
20. 20. Strategy Figure out how and why people use each platform Do you have the resources to commit to a worthwhile user experience? Be platform-specific Tweets and Facebook posts are not the same. Users can tell. * Give followers a reason to follow you on each platform, or commit to fewer Own the conversation How are people talking about you online? Introduce a hashtag Engage Encourage interaction. Dont be a billboard. Showcase user-generated content (Authenticity is important!)
21. 21. #NotATweet
22. 22. #NotATweet
23. 23. #NotATweet
24. 24. Strategy Figure out how and why people use each platform Do you have the resources to commit to a worthwhile user experience? Be platform-specific Tweets and Facebook posts are not the same. Users can tell. Give followers a reason to follow you on each platform, or commit to fewer Own the conversation How are people talking about you online? Introduce a hashtag Engage Encourage interaction. Dont be a billboard. Showcase user-generated content (Authenticity is important!)
25. 25. Princeton University Department of Geosciences Department of Spanish and Portuguese Department of Chemistry Department of Politics Woodrow Wilson School Princeton Engineering James Madison Program Davis International Center Davis International Center Advisory Board Bendheim Center for Finance Pace Center for Civil Engagement Center for Jewish Life Lewis Center for the Arts Princeton Environmental Institute Princeton Institute for International and Regional Studies Office of Sustainability Office of Public Affairs Office of Community and Regional Affairs Princeton Research Princeton Pause Office of International Programs Career Services Mudd Library Princeton Library Campus Dining Princeton University Art Museum PPPL Princeton Sports Camps Alumni Association Princeton Alumni Weekly Orange Thought Bubble Arts at Princeton
26. 26. Office of Communications Social Media Steering Committee Campus-wide SM Group
27. 27. Social Media Resources Meetings Campus-wide Consultations New social media website (socialmedia.princeton.edu) Guidelines Accounts Best Practices blog Submit content Meet the team
28. 28. #PrincetonSM Ryan Maguire rm20@princeton.edu Twitter: @ryjmag Jill Feldman jillfeld@princeton.edu Twitter: @jill_feldman