COMPANY CREDENTIALS

August, 2012

Agenda About us SMP management Key Services & Expertise Why collaborate with us References System of co-operation Summary Contact

About us We are an experienced marketing team

of experts with more than ten years experience of work for

international companies, PR, advertising, research and digital agencies.

By this fact we can offer multi-branch approach to solving integrated marketing projects.

SMP has the necessary background for comprehensive realization of your projects as one stop shop.

PhDr.Petr Frey, MBA Managing Partner & Consultant

Work for important communication groups: BBDO, Lowe, Draft, FCB

He was awarded from Czech Marketing Association on Marketer of the Year Awards

A member of international jury (IMC Awards, Caples Awards)

He creates an innovation concepts and strategies and leads SMP project teams

His clients: T-Mobile, Nestlé, RE/MAX, Tesco, Electrolux Professional, UPC, Thomson…

Ing.Miroslav Oupic

Head of Research & Dtb dep. Work for two important Czech

research agencies: Incoma Research and Factum Invenio

He provides a Marketing and Social media monitoring, Consumer Insight, testing of new strategies

His clients: SAZKA, Electrolux, Vitar, Ryor, POS Media, Reserved…

SMP management

Key Expertise & Services

Integrated marketing

Research & Strategy

Company Touch points

Publicity Management

B2B Community

Building

Media Relations

Consulting & Lectoring

Training

Marketing Consulting

INTEGRATED MARKETING

Integrated Marketing Nothing works well in isolation. That’s why a fully

integrated marketing strategy, creating a variety of touch points and experiences, is often seen as best practice.

We are ready to prepare for you a tailor made integrated marketing strategy and mix of tools and techniques for your contemporary B2B communication.

PUBLICITY MANAGEMENT

Publicity Management (PM) We live in a world where the traditional channels and

online channels have become fully integrated.

Every newspaper and broadcaster has a website. Many popular bloggers also contribute to newspaper articles.

We can help you craft your message and tell your story across media.

We can also get you on the right channels by approved publicity strategy.

PM is the polite way to invite prospects in to learn, grow their business, and establish relationships of lasting value.

B2B Community building What we can offer in this field

Community building.

Connecting with customers, prospects, peers, and potential referrers. This is a daily activity.

Brand monitoring.

Scouring the social networks for mentions of your company and products. Also a daily activity.

Engagement.

Listening to your communities, responding, reaching out with interactive messaging. Another daily activity, best done in real time.

B2B Community building Content sharing.

Writing, publishing, and sometimes scheduling content with links to strategic blog posts and web pages. This can be done on a monthly basis.

Social network maintenance. Keeping your communities free of

spammers, updating content, adding applications, etc. Best done on a weekly or monthly basis.

CONSULTING & LECTORING

Lectoring

All parts of business are dramatically changing during this era. That is the reason why we offer an education of company employees.

We provide lectures, trainings and webinars of particular topics or all-day workshops which give an comprehensive survey to your employees.

We provide:

Identification of company training needs.

Creating a training plan.

Consultation for management.

Coaching of marketing and sales staff.

Lectoring Favourite trainings:

Internet and social marketing

Publicity training

Database management and CRM

Sales skills

Time management

Creation of sales and marketing strategies

Marketing planning

New trends of marketing communication

Mobile marketing

Other tailor made topics by your needs.

Why collaborate with SMP ? 1.Experienced team of`marketing experts.

2.More than 10 years experience in marketing, advertising and marketing research.

3. Integrated solutions and searching of function solution without compromises.

4.Professional knowledge for your competition advantage.

5.Pleasant people!

References

System of co-operation

1. To put together an expert team for your project Strategy, Digital, Content, PR, Social media…

2. Developing a plan and schedule of activity Current, Medium-term, Long-term

3. Creation of proposals, consulting, executing, supervising and monitoring

4. Remuneration Flat fee + success fee

strategy, project conceptions, consulting, social media

Production costs

e.g. research, print, programming, media buing…

Contact SMP

Shopper Marketing Prague, s.r.o.

Koněvova 2660/141,

Praha 3, 130 83

Czech Republic

E-mail a web:

office@smprague.cz

www.smprague.cz