Social b2 b
-
Upload
morgan-davis -
Category
Business
-
view
227 -
download
1
Transcript of Social b2 b
![Page 1: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/1.jpg)
Social Media Marketing
B2B Marketing &
The Social Media
Value Chain#SocialMediaB2B
![Page 2: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/2.jpg)
Trevor Dufresne@TtotheDufresne
Morgan Davis@Morgan_KEC
![Page 3: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/3.jpg)
Social Media
Value
The B2B Social Media Value Chain
Recommend
ations
Question
![Page 4: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/4.jpg)
Business to
Business is
about the
people
![Page 5: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/5.jpg)
Social Media Value
![Page 6: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/6.jpg)
End user education
Public Relations
Search Engine
Optimization (SEO)
![Page 7: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/7.jpg)
Influence
Monitoring
Calling out prospects
![Page 8: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/8.jpg)
The Social
Media Value
Chain
![Page 9: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/9.jpg)
![Page 10: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/10.jpg)
Exposure
Total number of visits directed from
social locationsNumber of fans, followers, friends
Brand recognition
![Page 11: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/11.jpg)
Acknowledgemen
tProspect acknowledgement
Total visitsWhere they came from
When they got there
How they got there
Measure the conversion rates from visitor to active participator
![Page 12: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/12.jpg)
Conversation
![Page 13: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/13.jpg)
ConversationMeasurement
Numbers
Total users
Mentions
Links
External traffic
![Page 14: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/14.jpg)
ConversationActivity type
Sharing
Posting
Developing content
Blog
Video
Reviews
![Page 15: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/15.jpg)
ConversationPrivate/Public Platforms
Personal blogs
Public blogs
Linked in
Youtube
![Page 16: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/16.jpg)
ConversionDemonstration of Commitment
Subscriptions
Reactions
Reviews
Comments
Shares
Response
Provide the information they need
Demonstrate value
Build the relationship
Purchase
What % of the users become buyers?
![Page 17: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/17.jpg)
AdvocacyIdentification of people of influence
Find their platforms
Find their audience
Influence
Engage them
Create value for them
Promoting our message
Communicating with them
Inviting them to discuss on their platform
![Page 18: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/18.jpg)
Recommendation
sHave a clear objective
Being there is not enough
Say something of value
Support campaign with content on
website
Forge Social media partnerships
![Page 19: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/19.jpg)
Questions and
Answers
All images taken from Google Search and Flikr under
Creative Commons license
![Page 20: Social b2 b](https://reader034.fdocuments.us/reader034/viewer/2022042602/55a859721a28ab7c2d8b4905/html5/thumbnails/20.jpg)
Thank
You