SMOOTH.AGAIN FOUR FUN COLORS

MAY/JUNE 2017 - VOLUME 19, ISSUE 3

PERFECT YOUR PEDICURE!

New product from your favorite brands!

1-800-257-7104Shop online at:

eastcoastsalon.com

SAY GOODBYE TOFading, Tangles, Dryness

& FRIZZ with PUREOLOGY’SCOLOUR FANATIC!

FOR SALON PRICING, PLEASE LOG INTO THE ECSS WEBSITE OR CONTACT YOUR DSC

WORDSONPAPER:thoughts from the editor’s desk

THE HEALTH FACTOROF PEDICURES

EDITORElizabeth DuPree

EAST COAST SALON SERVICES100 E. Ninth AvenueRunnemede, New Jersey 08078

Copyright ©2017 East Coast Salon Services. Prices advertised are limited to in-stock merchandise and not all items are avail-able in all locations. East Coast Salon Ser-vices reserves the right to limit quantities, and to correct any unintentional printing, illustration, photographic and typographical errors.

Cover photo courtesy of Pureology

800-257-7104 [email protected]

eastcoastsalon.com

/eastcoastsalonservices @eastcoastsalon

@eastcoastsalon eastcoastsalon.com/blog

FROM ZOYA:12 NEW SUMMER COLORS

See page 8

In the past pedicures have been often looked at as a luxury item. But as the warm weather creeps in and feet emerge from their long winter hibernation, most people find themselves somewhat dismayed by the state of their podiatry.

Considering how much work and abuse is placed on the feet it is amazing how little effort and care goes into their regular maintenance. It is time to start looking at pedicures not at a luxury experience but, rather, as an important step in maintaining good health for one of the most over taxed parts of the body.

The following are several health benefits associated with regularly scheduled pedicures:

Prevention of infection - Cracked skin leads to infections. Wherever skin is open bacteria has ample opportunity to make its entrance, and since feet are often kept in dark damp places the presence of bacteria is guaranteed. When the skin on your feet gets overly dry and cracked the bacteria has plenty of opportunity to get into the healthy skin cell and cause a whole host of problems. Pedicures keep skin moisturized to prevent cracking. Additionally, regular moisturizing between pedicures is recommended to keep the skin as soft and supple as needed.

Removing dead skin – While moisturizing can help prevent cracks, the removal of dead skin can take this a step further. It’s hard to moisturize skin back to good health after its already callused and damaged. Professional pedicures help remove the dead skin in a way that cannot be done at home which encourages cell growth for healthy skin cells. Removing the dead skin before it builds up too aggressively prevents things like corns and bunions which can become extremely painful and require the attention of a medical doctor.

Circulation – Unanimously, everyone’s favorite part of a pedicure is the massage. Not only is this enjoyable from a luxury standpoint but it also does a world of good for increasing blood circulation in your feet and legs. The stimulation of these blood cells helps keep the blood moving upward in an area that is so subject to gravity’s pull. This helps bring fresh oxygen to the feet and legs and keeps you moving and feeling lighter.

Relaxation – Taking a deep breath and relaxing is an obvious plus side to the pedicure experience. But relaxation itself has a long list of health benefits that cannot be duplicated by other means. From lower stress levels to hormone balances, oxygenation and blood pressure, the benefits of relaxing are well documented and critical to good health.

Do yourself, your feet, and your health a favor and start making pedicures a part of your monthly routine!

THECONNECTION May/June 2017

ON THE COVER26 Pureology’s Colour Fanatic 15 New Products From Qtica 22 OPI’s New Pro Spa

HAIR 4 KEVIN.MURPHY 10 Keratherapy 12 Kadus 14 Trueplex 18 Kaaral 26 Pureology 27 Redken 32 Wella 33 Nioxin 33 Sebastian 34 Pravana

SKIN AND NAILS 8 Zoya15 Qtica 21 Revitalash 21 Nufree 22 OPI 30 Youngblood 31 Depileve

TOOLS OF THE TRADE 7 Colortrak 24 ghd 31 Cricket 40 EcoHeads

IN EVERY ISSUE 2 WordsOnPaper—The Health

Factor of Pedicures 35 Education 39 In Our Stores—Savings from

TIGI, in stores only.

FROM ZOYA:12 NEW SUMMER COLORS

See page 8

4 EAST COAST SALON SERVICES | 800-257-7104 | Shop online at www.eastcoastsalon.com May-June 2017 | www.eastcoastsalon.com

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Salon Purchases1 x NIGHT.RIDER 100G

1 x BALANCING.WASH 250ML

Salon ReceivesSPECIAL SAVINGS

PRE PACKED INTO BOX*

09KTD0753

Salon Purchases6 x STIMULATE.ME

WASH 250 ML

Salon Receives6 x STIMULATE.ME

RINSE 250 MLBANDED DUO

09KTD0845

KEVIN.MURPHY


AVAILABLE APRIL

SH

INE

.FO

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VE

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AIRSalon Purchases

1 x REPAIR.ME.WASH 250ML1 x REPAIR.ME.RINSE 250ML

Salon Receives1 x LEAVE-IN.REPAIR 100ML

09KTD0751

Salon Purchases1 x YOUNG.AGAIN.WASH 250 ML1 x YOUNG.AGAIN.RINSE 250 ML

Salon Receives1 x YOUNG.AGAIN.MASK 250 ML

with sticker “with love from kevin”

09KTD0755

KEVIN.MURPHY


KEVIN.MURPHY

CO

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PSalon Purchases

ANY 3 17.6 OZ POWDER.LIGHTENERAMMONIA-FREE

ORANY 3 POWDER. LIGHTENER

EXTRA LIFT 17.6 OZSalon Receives

1 X 17.6 OZ POWDER.LIGHTENERAMMONIA-FREE

OR1 X POWDER. LIGHTENER

EXTRA LIFT 17.6 OZADD A LIGHTENER TO YOUR CART TO QUALIFY FOR

PROMO KMCMPLT

(MIX & MATCH)

Salon PurchasesANY 3 8.4 OZ CREAM.LIGHTENER

Salon Receives1 X 8.4 OZ CREAM.LIGHTENER

ADD A CREAM LIGHTENER TO YOUR CART TO QUALIFY FOR PROMO KMCMCL

ADD A COLOR.ME SHADE TO YOUR CART TO QUALIFY FOR

PROMO KMCMCMWhile Supplies Last.

Treat your clients to a post-colour wash and rinse!

Our sachet sample box is the perfect way

to introduceyour colour clients to

KEVIN.MURPHY.Purchase your

favorite COLOR.ME shades and receive an

assortment of 50 colour-loving washes and rinsesPLUS mirror cling FREE!

Salon Purchases12 x COLOR.ME SHADES

(MIX & MATCH)Salon Receives

1 x SACHET SAMPLE BOX*1 x MIRROR CLING


PROCESSING CAPSSAVE 25% 21" CLEAR CAPS. CONVENIENT, PROFESSIONAL PACK SIZES FOR PERMS, CONDITIONERS AND COLOR. BOUFFANT STYLE WITH ELASTIC TRIM.

CACT4100BB

500ct PRE-CUT FOILS8" x 10.75", prefolded, non-slip texture.

CLCTFSI500

3 PACK WOOD BRUSHES2" wide base for quick, even coverage.

CLCTW3PK

COLOR PINTAIL BRUSHMetal pin tail and color brush has ergonomic rubber grip and stiff, rounded bristles.

CLCTDCBR

500ct PRE-CUT FOILS60 minute timer great for color processes or tanning time.

SUCT6012SAVE33%

SAVE25%

SAVE23%

SAVE24%


SONYA JOURNEY CORA SAWYER SCOUT ARBOR NC40Z892 NC40Z900 NC40Z896 NC40Z897 NC40Z901 NC40Z902

SUMMER 2017

36 pc DisplayHolds 3 bottles of each shade, for

a total of 36 .5 oz bottles.

NC40KTWL36

24 pc DisplayHolds 2 bottles of each shade, for

a total of 24 .5 oz bottles.

NC40KTWL24


SUMMER 2017

It’s time to embark on a new adventure in Summer color with Zoya Wanderlust. Fea-turing an exciting assortment of full-coverage classic creams and hip accent shades to really rev up your Summer nail polish wardrobe.

1

2

6 pc SamplersEach one has 1 full size 0.5 oz. bottles.

SAMPLER 1 - NC40KTWL61SAMPLER 2 - NC40KTWL62

JUST REMOVE ITBuy 4 get 2 Free 8oz Remove+ in The Big Flipper Pump Bottle

NC40PR+8PP

MANICURE MUST HAVEBuy Zoya Armor Topcoat (0.5oz) and Anchor Base (0.5oz) Get Zoya Fast Drops (0.5oz) Free. Prepackaged.

NC40KTAAVE

GOOD TO GROWBuy 2 get 1 Free Qtica Natural Nail Growth Stimulator (0.5oz)

NC40GS.53

RIVER LOIS ESTY BYRDIE WINNIE MANDY NC40Z898 NC40Z903 NC40Z894 NC40Z893 NC40Z895 NC40Z899


0DKTUSTY

0DCDKFD12

0DTRERC320DTRER32 0DTRPRP32


ADD 0DSPPH10 TO YOUR CART TO QUALIFY FOR PROMO KTPFHSD

ADD 0DSHD5 TO YOUR CART TO QUALIFY FOR PROMO KTDSH5

0DELKTP450

ADD 0DCDDM8 TO YOUR CART TO QUALIFY FOR PROMO KTDM8


Enjoy Infinite CreativityFor foil-free application techniques with the new Kadus Professional Creative Lightening Powder 400g and 3 different strengths of Creative Developer. Unlimited creativity has never been this easy. No foils needed!

Blondes UnlimitedCreative Lightening Powder 400g 07CLBU400

Blondes UnlimitedBalayage 6% Developer07CLBU6L



Introducing the NewPROFESSIONAL BALAYAGE SYSTEM

Blondes Unlimited


BLONDINGPOWDER 500 gr

07CLBP500

SAVE 20% SAVE 25% SAVE 20%

SWAP ITX-STRONG GEL 3 oz

07SASI3

DRAMATIZE ITX-STRONG

MOUSSE 10 oz07SADM10

Gives instant, dramatic volume up to 24 hours. Never leaves hair sticky

or greasy.

Instantly holds, defines and accentuates any style. Work a small amount into damp or dry hair, and style as desired.

ALL OPEN STOCKSHAMPOO AND CONDITIONER NOW 26% OFF!

07SHCV10 07CDCV10 07SHDM10 07CDDM10 07SHIV10 07CDIV10 07SHVR10 07CDVR10


80% of women are willing to pay for additional services to keep color longer and/or protect hair against damage during the coloring process. The amount these clients are willing to pay averages up to $20.00**

Trueplex can help you generate extra revenue as a TRUE repair, reconstructive or anti-aging treatment or help you boost your service revenue be offering protection during any chemical service.

**Modern Salon Survey 2016

BOND RECOVERY SYSTEM

KIT INCLUDES: QTYStep #1 BONDREPAIR 4 oz. / 118 mL 1Step #2 BONDENHANCE 4 oz. / 118 mL 2Mirror Cling 1SALON VALUE: $66.00

GET FREE: QTYStep #3 BONDPROTECT 4 oz. / 118 mL 3RETAIL VALUE: $72.00

TOTAL SALON VALUE: $102.00SPECIAL OFFER: $45.00PERCENT SAVINGS: 56%

TRUEPLEX STYLIST TRIAL KIT

KIT INCLUDES: QTYStep #1 BONDREPAIR 16 oz. / 473 mL 1Step #2 BONDENHANCE 16 oz. / 473 mL 2Mirror Cling 1Client Brochure 50Tent Card 4SALON VALUE: $210.00

GET FREE: QTYStep #3 BONDPROTECT 4 oz. / 118 mL 12RETAIL VALUE: $288.00

TOTAL SALON VALUE: $354.00SPECIAL OFFER: $139.00PERCENT SAVINGS: 61%

TRUEPLEX SALON KIT

WHY CHOOSE TRUEPLEX OVER OTHER BRANDS?• No changes necessary to your mixing ratios, developer or

timing for any chemical service.

• Significantly less expensive than other leading brands

• Easy to re-order, Step #1 BONDREPAIR and Step #2 BONDENHANCE available in 4oz or 16oz open stock, in addition to affordable Kits

• In salon merchandising to help market the service

• Money back guarantee

Use TRUEPLEX with any color, bleach, highlight, direct dye, thermal straightener/relaxer or perm. Also, use as a stand-alone repair/reconstructive treatment that can restore extremely damaged hair to a more natural state.

WWW.TRUEPLEX.COM / [email protected] / +1 954-406-0846

X12

FACTSADD 0TKTSTY TO YOUR CART FOR TRSTK PROMO ADD 0TKTSAL TO YOUR CART FOR TRSAK PROMO


BACK BYPOPULARDEMAND!

EUCAMINT creates a sensory experience with it’s clean, crisp herbal scent. WHITE TEA gently refreshes and inspires with it’s bright, enlivening botanical fragrance. Welcome these two familiar scents back into your salon, today!

Create a sensory pedicure, manicure or body experience in salons, spas or at home with these two new scents from QTICA:The Almond Oatmeal Collection, a refreshing unisex scent, calming and gentle.The Strawberry Cranberry Collection, a fresh and fruity combination of strawberries and cranberries to invigorate the senses.

NEW - QTICA SMART SPACALLUS GONESay goodbye to stubborn calluses and rough feet. Callus Gone provides the strongest formula for quick file removal in a convenient drip-free gel formula.

SALON COST 4 oz NC40QCG4SALON COST 32 oz NC40QCG32

See next page for pricing.


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7 oz Scrub | 8.5 oz Lotion 7 oz Scrub | 8.5 oz Lotion 7 oz Scrub | 8.5 oz Lotion 7 oz Scrub | 8.5 oz Lotion 7 oz Scrub | 8.5 oz Lotion 7 oz Scrub | 8.5 oz Lotion 7 oz Scrub | 8.5 oz Lotion

VANILLAWILD PLUM

GUAVAPASSION

EXOTICMANGO

GRAPEFRUITSURPRISE

LEMONDREAM

MANDARINHONE Y

POMAGRANATE LIME

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ALMONDOATMEAL

STRAWBERRYCRANBERRY

LIMEZEST

LEMONGRASSGINGER

COLADASPARKLE

WHITETEAEUCAMINT

BACKBY POPULAR

DEMAND

NC40SSAOD NC40SSSTD NC40SSCSD NC40SSLGD NC40SSEUD NC40SSWTD NC40SSLZD NC40SSLDD NC40SSMHD NC40SSGPD NC40SSEMD NC40SSGSD NC40SSVPD NC40SSPLD

35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ NC40FSAO35 NC40FSST35 NC40FSCS35 NC40FSLG35 NC40FSEU35 NC40FSWT35 NC40FSLZ32 NC40FSLD35 NC40FSMH32 NC40FSGP35 NC40FSEM32 NC40FSGS35 NC40FSVP32 NC40FSPL32

7 OZ (TRY ME KIT ONLY) 7 OZ (TRY ME KIT ONLY) 7 OZ NC40SSCS7 7 OZ (TRY ME KIT ONLY) 7 OZ (TRY ME KIT ONLY) 7 OZ (TRY ME KIT ONLY) 7 OZ NC40SSLZ7 7 OZ NC40SSLD7 7 OZ NC40PDSS7 7 OZ NC40SSGP7 7 OZ NC40SSEM7 7 OZ NC40SSGS7 7 OZ NC40SSVP7 7 OZ NC40SSPL7

44 OZ NC40SSAO44 44 OZ NC40SSST44 44 OZ NC40SSCS44 44 OZ NC40SSLG44 44 OZ NC40SSEU44 44 OZ NC40SSWT44 44 OZ NC40SSLZ42 44 OZ NC40SSLD44 44 OZ NC40PDSS42 44 OZ NC40SSGP44 44 OZ NC40SSEM42 44 OZ NC40SSGS44 44 OZ NC40SSVP42 44 OZ NC40SSPL42

38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ NC40MMAO38 NC40MMST38 NC40MMCS38 NC40MMLG38 NC40MMEU38 NC40PDMM36 NC40MMLZ36 NC40MMLD38 NC40MMMH36 NC40MMGP38 NC40MMEM36 NC40MMGS38 NC40MMVP36 NC40MMPP38

8 OZ (TRY ME KIT ONLY) 8 OZ (TRY ME KIT ONLY) 8 OZ NC40SCCSK8 8.5 OZ NC40SCLG8 8 OZ (TRY ME KIT ONLY) 8 OZ (TRY ME KIT ONLY) 8.5 OZ NC40SCLZ8 8.5 OZ NC40SCLD8 8.5 OZ NC40SCHG8 8.5 OZ NC40SCGP8 8.5 OZ NC40SCEM8 8.5 OZ NC40SCGS8 8.5 OZ NC40SCVP8 8.5 OZ NC40SCPL8

34 OZ NC40SCAO34 34 OZ NC40SCST34 34 OZ NC40SCCS34 34 OZ NC40SCLG34 34 OZ NC40SCEU34 34 OZ NC40SCWT34 34 OZ NC40SCLZ32 34 OZ NC40SCLD34 34 OZ NC40SCHG32 34 OZ NC40SCGP34 34 OZ NC40SCEM32 34 OZ NC40SCGS34 34 OZ NC40SCVP32 34 OZ NC40SCPL32


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VANILLAWILD PLUM

GUAVAPASSION

EXOTICMANGO

GRAPEFRUITSURPRISE

LEMONDREAM

MANDARINHONE Y

POMAGRANATE LIME

QT

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ALMONDOATMEAL

STRAWBERRYCRANBERRY

LIMEZEST

LEMONGRASSGINGER

COLADASPARKLE

WHITETEAEUCAMINT

BACKBY POPULAR

DEMAND

NC40SSAOD NC40SSSTD NC40SSCSD NC40SSLGD NC40SSEUD NC40SSWTD NC40SSLZD NC40SSLDD NC40SSMHD NC40SSGPD NC40SSEMD NC40SSGSD NC40SSVPD NC40SSPLD

35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ 35 OZ NC40FSAO35 NC40FSST35 NC40FSCS35 NC40FSLG35 NC40FSEU35 NC40FSWT35 NC40FSLZ32 NC40FSLD35 NC40FSMH32 NC40FSGP35 NC40FSEM32 NC40FSGS35 NC40FSVP32 NC40FSPL32

7 OZ (TRY ME KIT ONLY) 7 OZ (TRY ME KIT ONLY) 7 OZ NC40SSCS7 7 OZ (TRY ME KIT ONLY) 7 OZ (TRY ME KIT ONLY) 7 OZ (TRY ME KIT ONLY) 7 OZ NC40SSLZ7 7 OZ NC40SSLD7 7 OZ NC40PDSS7 7 OZ NC40SSGP7 7 OZ NC40SSEM7 7 OZ NC40SSGS7 7 OZ NC40SSVP7 7 OZ NC40SSPL7

44 OZ NC40SSAO44 44 OZ NC40SSST44 44 OZ NC40SSCS44 44 OZ NC40SSLG44 44 OZ NC40SSEU44 44 OZ NC40SSWT44 44 OZ NC40SSLZ42 44 OZ NC40SSLD44 44 OZ NC40PDSS42 44 OZ NC40SSGP44 44 OZ NC40SSEM42 44 OZ NC40SSGS44 44 OZ NC40SSVP42 44 OZ NC40SSPL42

38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ 38 OZ NC40MMAO38 NC40MMST38 NC40MMCS38 NC40MMLG38 NC40MMEU38 NC40PDMM36 NC40MMLZ36 NC40MMLD38 NC40MMMH36 NC40MMGP38 NC40MMEM36 NC40MMGS38 NC40MMVP36 NC40MMPP38

8 OZ (TRY ME KIT ONLY) 8 OZ (TRY ME KIT ONLY) 8 OZ NC40SCCSK8 8.5 OZ NC40SCLG8 8 OZ (TRY ME KIT ONLY) 8 OZ (TRY ME KIT ONLY) 8.5 OZ NC40SCLZ8 8.5 OZ NC40SCLD8 8.5 OZ NC40SCHG8 8.5 OZ NC40SCGP8 8.5 OZ NC40SCEM8 8.5 OZ NC40SCGS8 8.5 OZ NC40SCVP8 8.5 OZ NC40SCPL8

34 OZ NC40SCAO34 34 OZ NC40SCST34 34 OZ NC40SCCS34 34 OZ NC40SCLG34 34 OZ NC40SCEU34 34 OZ NC40SCWT34 34 OZ NC40SCLZ32 34 OZ NC40SCLD34 34 OZ NC40SCHG32 34 OZ NC40SCGP34 34 OZ NC40SCEM32 34 OZ NC40SCGS34 34 OZ NC40SCVP32 34 OZ NC40SCPL32


> BUY1 Color Nourishing Shampoo Liter 1 Sleek Empowering Shampoo Liter1 Curl Revitalizing Shampoo Liter1 Color Nourishing Olium 1 oz

SPECIAL SALON PRICE

FREE

FREE

>> GET FREE1 Color Nourishing Mask Liter 1 Curl Revitalizing Treatment Liter

45%TOTAL

SAVINGS*

OKKTMP6

OFFERTE

> BUY18 Maraes Color Nourishing Permanent Hair color 2 oz

>> GET FREE1 Maraes Developer Liter1 Maraes Lightener Oil 12 oz1 Wallchart1 Color Brochure

16%TOTAL

SAVINGS*

ADD Maraes color to your cart to qualify for this promotion KAMAC18

NOURISHING PERMANENT HAIR COLOR Ammonia Free• 100% gray hair coverage• Lightens up to 5 levels• NO Ammonia / PPDs / SLES / Parabens / Gluten


> BUY3 Reale Shampoo Liter 3 Reale Conditioner Liter

>> GET FREE1 Reale Leave In Spray 4 oz 1 Reale Vials 12x0.3 oz

FREE

REALEIntense nutrition Shampoo and Conditioner with Royal Jellyfor dehydrated/coarse hair. NO Sulfate/Paraben/Gluten

28%TOTAL

SAVINGS*

0KKTRE99

[pumps included]

Feed the obsession for PERFECT STYLING

BUY 3 OF ANY STYLING PRODUCT

GET 20% OFFAdd 3 Style Perfetto styling products to your cart to qualify for this promotion KASPP3.


> BUY2 Bacò Lightening Cream 8.8 oz 2 Bacò Powder Lightener 17.5 oz6 Dev Plus Liter

FREE

>> GET FREE1 Blonde Elevation Leave In Spray 5.25 oz1 Blonde Elevation Shampoo Liter

ULTIMATE BLONDEBeautiful Blondes. Create and Care

• Color Safe • No Paraben • No Gluten

0KKTBUB

Add Baco Hair Color to your cart to qualify for this promo-tion KABAC30

Add Baco Soft Hair Color to your cart to qualify for this promotion KABS24P

22%TOTAL

SAVINGS*

> BUYANY 30 Bacò Hair Color 3.5 ozand 4 Dev Plus Developer Liter

>> GET FREE1 Color Apron 1 Color Key 1 Bowl 1 Brush 1 Poster 1 Swatchbook small

24%TOTAL

SAVINGS*

> BUYANY 24 Bacò Soft Color 2 oz

>> GET FREE1 Baco Soft Swatchbook 1 Poster

30%TOTAL

SAVINGS*

FREE


ULTIMATE BLONDEBeautiful Blondes. Create and Care

• Color Safe • No Paraben • No Gluten

16 OZ JAR PACKS

PROMOTION CODE NUFRJL

*All 4 Jar Packs ordered must be the same size, all 8 oz or all 16 oz.

8 OZ JAR PACKS

PROMOTION CODE NUFRJ8

NUFREE JAR PACKS!BUY 3*, GET 1 FREE!Nufree is an anti-microbial, wax free botanical hair removal system that is gentle and effective. Nufree is a “non-wax, non-sugar” liquid product that joins with hair oils, not the skin.

ULTIMATE LASH TRIO

LOVELY LASH ESSENTIALS

CONTAINS: RevitaLash® Advanced 3.5 ml andDouble-ended Volume Wand featuring Voluminzing Primer 3 ml on one end and Volumizing Mascara Raven 3 ml on the other!

0RCR11293L

Create the perfect lash look with this limited-time offer including our best-selling RevitaLash Advanced Eyelash Conditioner and gift-with-purchase Eyelash Curler and Volumizing Mascara

0RCR11313LT


INTRODUCINGOPI PRO SPA

Inspired by Facial Skincare. Perfected for Hands & Feet.

OPI Pro Spa introduces the first and only professional salon skincare line that brings the quality and efficacy

of facial skincare to premium products

developed specifically for hands and feet.

Offer your salon clients a luxurious manicure

and pedicure that was designed to nourish

and protects skin, and stop the signs of aging

before they start.

MANICURE

MICRO MOISTURE EXFOLIATING NAIL & NAIL & PROTECTIVE PROTECTIVE EXFOLIATING SOOTHING ADVANCED SOOTHING MOISTURE INTENSIVE FOOT FILE EXFOLIATING WHIP MASSAGE CUTICLE CUTICLE CUTICLE HAND HAND SUGAR SOAK CALLUS MOISTURE BONDING CALLUS DISPOSABLE HAND POLISH CREAM CREAM OIL OIL TO GO NAIL & SERUM SCRUB SOFTENING MASK CERAMIDE SMOOTHING STRIPS CUTICLE CREAM GEL SPRAY BALM

4 OZ 4 OZ .9 OZ .29 OZ .25 OZ 1.7 OZ 2 OZ 4.8 OZ 3.9 OZ 4 OZ 4 OZ 3.8 OZ 4 OZ FOOT FILE* NC34ASM01 NC34ASM20 NC34ASE20 NC34AS200 NC34AS203 NC34ASP01 NC34ASP20 NC34ASE01 NC34ASA01 NC34ASC01 NC34ASA50 NC34ASM50 NC34ASC50 NC34AS100 8 OZ 8 OZ .5 OZ 4 OZ 3.8 OZ 8.8 OZ 7.2 OZ 8 OZ 7.6 OZ 80 GRIT REFILL* NC34ASM02 NC34ASM21 NC34AS201 NC34ASP02 NC34ASP21 NC34ASE02 NC34ASA02 NC34ASA51 NC34ASM51 NC34AS103 120 GRIT REFILL* NC34AS102


OPI PRO SPAfacts & features

Inspired by Facial Skincare. Perfected for

Hands & Feet.

OPI teamed up with Dr. Zena Gabriel, a practicing dermatologist and an expert in her field, to develop the

salon specific formulas found in OPI Pro Spa.

Your clients will feel their callused skin was softer and smoother after just

one use. Their skin will be brighter and significantly

more even-toned, and they’ll enjoy immediate hydration with long lasting moisture.

And everyone will enjoy the clean, fresh scent of

this new line!

PEDICURE

MICRO MOISTURE EXFOLIATING NAIL & NAIL & PROTECTIVE PROTECTIVE EXFOLIATING SOOTHING ADVANCED SOOTHING MOISTURE INTENSIVE FOOT FILE EXFOLIATING WHIP MASSAGE CUTICLE CUTICLE CUTICLE HAND HAND SUGAR SOAK CALLUS MOISTURE BONDING CALLUS DISPOSABLE HAND POLISH CREAM CREAM OIL OIL TO GO NAIL & SERUM SCRUB SOFTENING MASK CERAMIDE SMOOTHING STRIPS CUTICLE CREAM GEL SPRAY BALM

4 OZ 4 OZ .9 OZ .29 OZ .25 OZ 1.7 OZ 2 OZ 4.8 OZ 3.9 OZ 4 OZ 4 OZ 3.8 OZ 4 OZ FOOT FILE* NC34ASM01 NC34ASM20 NC34ASE20 NC34AS200 NC34AS203 NC34ASP01 NC34ASP20 NC34ASE01 NC34ASA01 NC34ASC01 NC34ASA50 NC34ASM50 NC34ASC50 NC34AS100 8 OZ 8 OZ .5 OZ 4 OZ 3.8 OZ 8.8 OZ 7.2 OZ 8 OZ 7.6 OZ 80 GRIT REFILL* NC34ASM02 NC34ASM21 NC34AS201 NC34ASP02 NC34ASP21 NC34ASE02 NC34ASA02 NC34ASA51 NC34ASM51 NC34AS103 120 GRIT REFILL* NC34AS102


WANDERLUSTNew and exclusively available for spring/summer ‘17,

the eclectic ghd wanderlust collection delivers lust-

worthy tools and hair inspiration for a summer full of

escapism, exploration and expression.

A range of styling tools in limited edition hot summer

hues, inspired by unique encounters across the globe

and set to become your new summer travel essentials.

Air Dryer salon cost: $139retail cost: $199

0GEL52008

Flight Dryer salon cost: $69retail cost: $99

0GEL52007

Amber Sunrise 0GEL91079

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THE HAIRDRESSER’S HAIRDRESSERWith more than 30 years of teaching experience, Sam Villa is Redken’s Education Artistic Director and chairman of his own digital education and styling tool company. He’s been chosen as the industry’s favorite platform artist and educator at the prestigious Stylist Choice Awards in 2007, 2011 and 2012.

SAM VILLA

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EDUCATIONWITH EAST COAST SALON SERVICES Call 800-441-9792 ext. 3739, or register

for classes online at www.eastcoastsalon.com


EAST COAST SALON SERVICES

ADVANCED LEARNING

Creative Classics- Foundation IIIThis workshop takes the foundations of cutting to the next level, with 3 very con-sumer friendly haircuts and adding a twist.Beginning with a beautiful long layered cut, focusing on use of advanced partings and disconnection. Followed by a mid-length style that is suitable for any client making it modern with a fluid bias movement. Fin-ishing up with a short asymmetrical haircut that focuses on unique sectioning and ra-zor work.This is an intermediate to advanced pro-gram. Attendance to ECSS Foundation I & II or previous advanced cutting education is recommended.

Time: 10am-4pm • Fee: $150.00Class conclusion time may vary based on class size; listed as a guide to planning only.

Monday, May 8, 2017East Coast Salon Services2644 Mosside Boulevard Suite 102 Monroeville, PA 15146

Monday, June 5, 2017East Coast Salon Services2308 Patton Road, Suite H Harrisburg, PA 17112

Blow Dry Bar-Tricks of the TradeBlow-drying hair is the finish to each and every design you provide your client. It is also, independently a core service provided to clients who want the “perfect finish”. Are you getting the best end result from your blow dry service?This seminar takes a look at how to approach blow drying at its core, how hair moves, why we elect the tools we do to achieve the best result possible, and the most effective way to provide the best end result.

Mannequins and working product will be provided for class use only.



ADVANCED LEARNING

MARINA LANTOS

PHD COMPLETE FOUNDATIONS Four Day ProgramLed by Marina Lantos, our accomplished core team will lead class participants through an extensive examination of cutting fundamentals and beyond. The topics covered in traditional Foundations 1, 2, and 3 will be presented and expanded upon in this concentrated and intense hair cutting boot camp.

This class will help you perfect the SKILLS of cutting hair not individual cutting trends. To be taken as a concentrated course toward fine tuning your total skillset as a stylist or as prerequisite for the three day advanced program in July.

DAY 1 & 2: June 11-12, 2017 Day 3 & 4: June 25-26, 2017Time: 10am-5pm • Fee: $1,000.00Mannequins and daily lunches will be provided. Course must be taken consecutively, cannot be divided.

CLASS LOCATIONEast Coast Salon Services100 E. Ninth AvenueRunnemede, NJ 08078

PHD ADVANCED SEMINARAdvanced Three Day Program For rising stars and eager learners, this three day seminar will combine techniques and concepts from multiple classic training styles into one extensive platform. Focusing on truly advanced skills, the graduates of this program will leave immersed in an impressive doctrine of hair cutting to share with their clients, peers, and followers.

July 16, 17, and 18, 2017Time: 10am-5pm • Fee: $1,000.00Mannequins and daily lunches will be provided. Course must be taken consecutively, cannot be divided.

CLASS LOCATIONEast Coast Salon Services100 E. Ninth AvenueRunnemede, NJ 08078

CLASS PREREQUISITE*:PHD Complete Foundations (June 2017)ORFOUNDATIONS 1, 2, & 3(taken individually in the last 2 calendar years)*Required pretesting to insure qualification and satisfaction




Monday, May 8, 2017East Coast Salon Services100 East Ninth Avenue Runnemede, NJ 08078

Men’s DesignExploding in popularity, men’s haircutting has become as diversified as women’s cutting. Our team has identified 3 haircuts that are current popular favorites with classic elements that once learned will be important additions to your men’s cutting portfolio’s. These styles incorporate traditional cutting techniques with nuances that are specific to keeping the designs handsome and flattering for all personality and hair types.


Sunday, May 7, 2017 East Coast Salon Services2644 Mosside Boulevard Suite 102 Monroeville, PA 15146

Sunday, June 4, 2017East Coast Salon Services2308 Patton Road Suite HHarrisburg, PA 17112


ADVANCED LEARNINGCOLOR & STYLING

REDKEN

Barbering/Clipper Cutting Increase your confidence and knowledge in using all aspects of barbering.

Time: 10am-4pm • Fee: $120.00Monday, May 15, 2017East Coast Salon Services1123 Churchman’s Road Newark, DE 19713

COLOR & STYLING

REDKEN

Principles of BalayageGo beyond the foil. Let the head be your guide and your hand the creator of seamless radiant customized hair color. Hair painting requires a keen eye for detail, knowledge of the head-form, and physical characteristics of the hair. Elevate your creative hair coloring skills and learn the finesse and craft of Hair painting through multiple application methods. Satisfy your artistic expression and your clients’ desire for natural to bold looks with hair-painting!

Time: 10am-4pm • Fee: $125.00Class conclusion time may vary based on class size; listed as a guide to planning only

Sunday, May 21, 2017East Coast Salon Services3523 Washington RoadMcMurray, PA 15317

Men’s Cutting Workshopfeaturing Jason GribbinThere is a growing trend in men’s grooming services that can be attributed to fashion, changing lifestyles, and the competition in the workplace. Men’s services represent the biggest opportunity in the salon industry today and can be a profitable addition to your salon’s client base. Today men are feeling free to express their individuality and pay attention to grooming needs. Our society is increasingly visual and men are no longer immune to the pressure of looking good.

Time: 10am-4pm • Fee: $175.00Class conclusion time may vary based on class size; listed as a guide to planning only

Sunday May 7, 2017East Coast Salon Services1123 Churchman’s Rd.Newark, DE 19713

Business Developmentfeaturing Linda MacchiIs your salon in need of a makeover? Is your staff challenged with retail, pre-books, attracting new dream clients? Would you like to see your retail numbers increase by 30%? Pre-books at 80%? Dream clients flowing into your salon? Linda has walked in your shoes and as a salon owner can show you how to take an honest approach to your habits in the salon, and discover how to boost productivity and maximize untapped opportunities when you plan tomorrow for today. Develop the right mindset to engage your clients with superior service and in turn, engage your business with a larger bottom line.

Time: 10am-4pm • Fee: $150.00Sunday May 7, 2017State College, PA

LINDA MACCHI




COLOR & STYLING

KADUS

EDUCATIONWITH EAST COAST SALON SERVICES

YOU’RE INVITED TO A

VIP EVENTPLEASE JOIN US TO EXPERIENCE THE

EASY-TO-ACHIEVE,SALON-FRIENDLY, BEAUTIFUL

LOOKS OF KADUSDURING A LIVE MODEL PRESENTATION.

CREATE CUSTOMIZABLE COLOR WITH CONFIDENCE!

MEET AND MINGLE WITH A KADUS DESIGN TEAM MEMBER TO DISCUSS

HOW TO QUICKLY APPLYTHE KADUS TECHNIQUES

IN YOUR SALON.

PLEASE R.S.V.P. ATwww.eastcoastsalon.com/classes.phpOR BY CALLING THE EAST COAST SALON SERVICES

EDUCATION DEPARTMENT AT 856-474-3739

MONDAY, MAY 1, 20173:OO PM - 6:00 PMCOURTYARD BY MARRIOTT:PITTSBURGH WATERFRONT

401 W. WATERFRONT DRIVEW. HOMESTEAD, PA 15120

MONDAY, JUNE 5, 20173:OO PM - 6:00 PMTHE REGENCY HYATT3 SPEEDWELL AVENUEMORRISTOWN, NJ 07960

TICKETS $45

EAST COAST SALON SERVICES | 800-257-7104 | Shop online at www.eastcoastsalon.com May-June 2017 | www.eastcoastsalon.com




HAIRCOLOR & STYLING

KAARALHAIRCOLOR & STYLING

KAARALRunway FinishesThe Best of the Global Conference Designs from Italy. Creative designs inspired by the Kaaral Global Artistic teams. Up your finishing game by adding these runway designs to your portfolio.


Monday, May 1, 2017East Coast Salon Services100 East Ninth Avenue Runnemede, NJ 08078

Monday, May 15, 2017East Coast Salon Services2308 Patton Road Suite H Harrisburg, PA 17112

Beyond BalayageThis workshop takes the basics to the next level and really focuses on advanced techniques of balayage, transition color, color-corrective issues post ombre client, specialty color services, low lighting, weaving dimension, color melting techniques and color blocking.

Time: 10am-4pm Fee: $150.00Class conclusion time may vary based on class size; listed as a guide to planning only.

Monday, May 22, 2017East Coast Salon Services2308 Patton Road Suite H Harrisburg PA 17112

Smoothing & CuttingDiscover how to bring ALL your clients into the smoothing category by attending this special, showcasing the most versatile, OSHA compliant Smooth System in the world! Keratherapy’s Renewal Systems will dramatically improve the smoothing experience for you and your clients. Learn how in this presentation that also features creative haircut and color techniques to rework that new smooth style. This event offers you the complete package. Seasonal haircut, fun color techniques, tutorial on the color lock and smooth system a must have for any salon. Become a “Smooth Operator” and earn an extra $10,000/year or more with Keratherapy.


Monday, May 15, 2017East Coast Salon Services100 E. Ninth Avenue Runnemede, NJ 08078

Cutting, Styling, Finishing & Smoothing PresentationIn this 3 hour workshop featuring Kerath-erapy’s dynamic Creative Director Misha Belfer, you will learn two dry haircuts with unique finishes using new techniques that include minimal sectioning and no eleva-tion. These techniques are developed to follow smoothing treatments and altered hair texture. They are also ideal to stand alone supporting the trends of the season.


Monday, May 1, 2017HYATT3 Speedwell AvenueMorristown, NJ 07960

KERATIN TREATMENTS

KERATHERAPY

SAVETHE

DATE9-25

Join the Kaaral International USA team, featuring NAHA winner Francesca Rivetti for a preview of the International Conference Color, Cut, and Finishing designs in this exciting event prepared for the runway presentation in Italy!

NOT TO BE MISSED!See your East Coast Salon Services sales consultant for details or contact the Education Department at 856-474-3739.

SAVE THE DATE

MONDAY, SEPTEMBER 25

2017PHILADELPHIA, PA

39 EAST COAST SALON SERVICES | 800-257-7104 | Shop online at www.eastcoastsalon.com May-June 2017 | www.eastcoastsalon.com EAST COAST SALON SERVICES | 800-257-7104 | Shop online at www.eastcoastsalon.com May-June 2017 | www.eastcoastsalon.com

#BOHOBLONDESTIGI PRODUCTS ARE ONLY SOLD AT ECSS STORE LOCATIONS.

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CATWALK BEDHEAD BOHO CHIC BOHO MINIS CURLS ROCK HARD HEAD AMPLIFIER MASTERPIECE

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East Coast Salon ServicesCustomer Service 800-257-7104www .eastcoastsalon.com

Store Hours (All Locations)Monday-Friday 8:30am - 5:00pmSaturday 9:00am - 3:00pm(Summer Hours 9:00am - 2:00pm)Sunday CLOSED

Corporate Headquarters100 East Ninth AvenueRunnemede, NJ 08078-0283856-742-0300 | fax 856-939-5398

NEW JERSEYLittle Ferry 201-229-9510375 Liberty Street, #6Little Ferry, NJ 07643

Parsippany 973-227-0015360 Route 46 WestParsippany, NJ 07054

Magnolia 856-627-3500130 White Horse Pike Magnolia, NJ 08049

Sewell 856-589-4406Cherry Tree Crossing B10 475 Hurffville-Cross Keys RoadSewell, NJ 08080

Bordentown 609-291-1090Shoppes at the Glen650 Rt. 206 - Suite GBordentown, NJ 08505

PENNSYLVANIA Bensalem 215-639-1120Showcase Plaza Shopping Center2858 Street RoadBensalem, PA 19020

Du Bois 814-371-3691209 Beaver DriveDuBois, PA 15801

Harrisburg 717-545-2608 Patton Place2308 Patton Road, Suite HHarrisburg, PA 17112

Monroeville 412-373-7009 Mosside Plaza2644 Mosside BoulevardMonroeville, PA 15146

McMurray 724-942-9508 3523 Washington RoadMcMurray, PA 15317

DELAWARENewark, DE 302-731-7314Churchmans Place Shopping Ctr.1123 Churchmans RoadNewark, DE 19713

START SAVING ON WATER TODAY!INCREASED PRESSURE • 65% LESS WATER • ENERGY SAVINGS

East Coast Salon Services introduces the ECOHEAD! This new Showerhead will use up to 65% less water and is exclusively designed for professionals! Salons can reduce water use and energy waste with this eco-friendly, performance-enhancing showerhead.

The unique design, along with its 340 hole sub-micron craftmanship plate, amplifies the pressure compared to the average salon showerhead. You will use less hot water per client, and the Tourmaline stones create negative ions, reintroducing moisture into dry hair. The re-usable filter removes sediment, rust, sand and anything in the water.

INSTALLATION: ECOHEADS come fully-assembled, including washers and a metal adapter to accommodate most basins. For those basins that have an all-in-one hose and showerhead, a hose is available to speed the install process.

ECOHEAD HOSE

SUECK005 SUECH005

SMOOTH.AGAIN FOUR FUN COLORS

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