GAME: SPOT THE ADVERTISING

GAME: SPOT THE ADVERTISING

READING NOTICES

“ASSUMING PEOPLE WOULD MORE LIKELY READ NEWS

STORIES – THAN ADVERTS IN THE FORM OF NEWS

COPY, NEWSPAPER EDITORS AGREED TO PRINT THEM

FOR MONEY.”

LINDA LAWSON, 1988

bit.ly/1HrFeiO

PAID ADVERTISING ISN’T NEW

1886: BELL TELEPHONE PAYS $1200 FOR A NATIVE AD IN

THE NEW YORK TIMES

NYT BANS NATIVE ADS

NEARLY

50 YEARS!

NYT FIRST NATIVE AD - 2014

NYT NATIVE ADS - 2014

$18 MILLION

AD LANDSCAPE

JUST MOBILE? OK

6 TYPES OF NATIVE/PAID ADS

IN-FEED UNITS

AKA PAID SOCIAL

RECOMMENDATION

WIDGETS

PAID SEARCH

AKA PPC

PROMOTED LISTINGS

AMAZON PRODUCT

ADS

IN-AD UNITS

INTERACTIVE

DISPLAY ADS

CUSTOM CONTENT

INFOGRAPHICS,

PLAYLISTS

WHY USE PAID ADS IN SOCIAL MEDIA?

•CREATE SOCIAL BUZZ

•AMPLIFY LINK BUILDING

•GENERATE LEADS

DAMN.

2014

THEY’RE HELPING US!

on.fb.me/1irOdCm

2015-2016

2013: THREE BIG DATA COMPANIES

YIKES!

•500 MILLION CONSUMERS

•1,500 DATA POINTS/PERSON

WE’RE HANDING OVER OUR DATA

WE’RE HANDING OVER OUR DATA

HOW MUCH DO THEY KNOW?

RECENT PURCHASING BEHAVIOR

PEOPLE WHO LIKELY BUY…

LIFE EVENTS

DID YOU RECENTLY…

DID YOU RECENTLY…

CUSTOM AUDIENCES

LOOKALIKE AUDIENCES

LAYERED TARGETING

PRODUCT TAGGING

RETARGETING

EVERGREEN AD CAMPAIGN

bit.ly/loomereg

ITS NOT JUST FACEBOOK

INSTAGRAM

THE TWITTER

TWITTER AD TARGETING

•FOLLOWERS

•KEYWORDS

•CUSTOM AUDIENCES

•REMARKETING

LINKEDIN

LINKEDIN •JOB FUNCTION

•JOB TITLE

•SENIORITY

•COMPANY NAME

•INDUSTRY

•COMPANY SIZE

•SKILLSET

PINTEREST

PINTEREST AD TARGETING

•CUSTOMER LIST

•RETARGETING

•LOOKALIKES

PINTEREST VISUAL SEARCH

YOUTUBE ADS

YOUTUBE AD TARGETING•DEMOGRAPHIC

•LANGUAGE /GEOGRAPHIC

•RECENTLY UPLOADED

•USERTYPE (MUSICIAN)

•RETARGETING

GEOFENCING

GEOFENCING GEO-FENCING (GEOFENCING) IS A

FEATURE IN A SOFTWARE

PROGRAM THAT USES THE GLOBAL

POSITIONING SYSTEM (GPS) OR

RADIO FREQUENCY IDENTIFICATION

(RFID) TO DEFINE GEOGRAPHICAL

BOUNDARIES. A GEOFENCE IS A

VIRTUAL BARRIER.

GEOFENCING

ARE YOU ON TRACK, WILL?

HOW TO GET STARTED

UNDERSTAND YOUR AUDIENCE

KEYWORD RESEARCH

PERSONAS

bit.ly/RCMpersonas

CREATE CONTENT THEY’D LIKE & SHARE

RELEVANCE

UNDERSTAND YOUR SALES FUNNEL

•AWARENESS

•CONSIDERATION

•CONVERSION

DEFINE CONVERSION

FIND OUT WHERE THEY ARE

CONSIDER PAID ADS

ARE YOU ON TRACK, WILL?

BEFORE I CLOSE: Q&A

LEARN MORE

RedCanoeMedia.com/DMchecklist