Affiliate PlatformThe decision to plunge into the Affiliate Marketing industry

The Bad NewsAffiliate Marketing does NOT

work for all verticalsYour success depends on how

many affiliates are interested and recruited to market your brand

This is going to open new issues with technology so identifying a marketable site or Landing Page is essential

The Good NewsWe can significantly boost online

salesWorking with affiliates is

relatively easyManaging will not be difficultOperates while we sleepNot necessary for huge

technological leaps with the usage of third party integration

DecisionsCreative DevelopmentIn house or Outsourced programPrecise metric tracking Must be attractive and

competitive A standing program only stands.

Our OptionsProduct Marketing

◦Classic % Commission for each sale generated

Warm Lead Generation ◦For the sales team◦Opt In Email leads

Giveaway CPA style offer ◦For lead generation purposes

Product MarketingStart with a single, profitable online

product◦How many sales are generated online from

this product? ◦What is maximum % commission we can

offer? Easy to integrate Not very attractive for higher volume

affiliates◦Geared towards blogs, existing retailers,

small media buysLanding page needs to be sexy

CPAExcellent for Leads

◦ Generate email opt ins◦ Generate warm leads that are already pre sold

Can Get costly◦ Email Leads: $.60-$1.50/lead ◦ Warm Leads: $4.00-$25.00/Lead

Depends on how “warm” they are

Traffic quantity and fraud are higher with CPA style traffic◦ Limit payouts to Net60 to prevent fraud

Can generate 1k leads/day ◦ Can we handle the volume?

The NetworksiDev Affiliate

◦In house platform already integrated on nonslipnonskid.com

ShareASaleCommission JunctionRakutan Linkshare

iDev AffiliatePros Cons

In House Not managed

Already purchased and integrated

We are responsible for technical issues

Easy backend No fraud prevention measures

Full management of affiliates No access to affiliates

Keep all affiliates in house No internal marketing program

Develop relationship with affiliates, not third party

We track metrics, can be slippery slope

We create our own terms Limited to the functionality of the software

We don’t need Escrow payment

Affiliates may not believe in our payment

Cost effective Difficult to attract affiliates

Third Party SolutionsPros Cons

Fully Managed Up Front Fees and % Charge on every conversion

Not responsible for technical difficulties

Limited to the functionality of the software

Fraud Prevention Backend will take getting used to

Access to Thousands of Publishers

We are bound by program terms

Internal Marketing Available We track metrics, can be slippery slope

Metrics tracked for us Can be lengthy setup

Upgrades are not our responsibility

ESCROW required

Higher level of Trust with Affiliates

We don’t “own” the Affiliates

Can be costly

Must be willing to float capital

Lots of support outsourced

Service Comparison

Up Front Fee

Annual Fee Exclusivity % per Sale

Setup Time

Creative Reqs

Tracking Pixel

# of Publishers

Outsourced Affiliate Managem

entMinimum Deposit

Monthly Minimum

CJ 3000 500

3% of the sale

amount 2-3 weeks

5-15 Creatives to

startMultiple Formats

65000 Active Yes 3000

50 0 less difference

ShareASale 550 NoneNo and no contract

20% of the affiliate earning.

Essentially 12% (10%

+ 2%) In House NoneMultiple Formats

750000 Registered - 10-15%

active None 100

$25.00 less

difference

LinkShare Pending Pending Pending Pending Pending Pending Pending Pending Pending Pending Pending

My Suggestion for TPIShareASale involves the lowest

cost, yet still offers the same scalability as larger competitors

This will give us a pilot to develop the affiliate program.