Smashwords Final Book Week 3

Rebranding CampaignRebranding reading done write

Smas shword TM

Introduction

The eBook market is exploding! As the largest distributor of independent books, Smashwords is poised to be a major player offering authors and readers more freedom and choice than traditional publishers or anyone else.

Despite their many advantages, Smashwords faces many challenges including lack of awareness and the general misperception that electronic books and indie titles are somehow inferior.

Many Smashwords’ authors have found success including topping Apple’s iBookstore bestseller list (Coker, 2012) and many independent authors are able to make a living from their writing (Donahue, 2011), but there is still so much opportunity for growth.

Smashwords needs a multimedia rebranding campaign to position it in readers’ minds as THE place to buy the written word by explaining the freedom and choice Smashwords offers that others don’t, the incredible number of gems that can be found no where else, and clarify common misconceptions both readers and authors have.

The following campaign will provide tools for authors and readers to spread the word and bring Smashwords to the forefront of the reading world.

“The time to read is any time: no apparatus, no appointment of time and place, is necessary.”

~ Holbrook Jackson British journalist, writer and publisher

Table of Contents

ResearchMarket OverviewAbout SmashwordsSWOT AnalysisTarget AudienceCampaign BriefCompetitive SurveyDesign Research

Creative DevelopmentLogoWebsiteWeb AdsWidgetsPrint AdsMerchandise

Style GuideBrand EssentialsAnatomy of a LogoLogo UsageTypographyVoice & ToneColorsImages & TexturesWeb SpecificationsPrint Specifications

ReferencesResearch SourcesImages Sources

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“The smallest bookstore still contains more ideas of worth than have been presented in the entire history of television.”

~ Andrew Ross Author

MarketOverview

AboutSmashwords

SWOTAnalysis

Target Audience

CreativeBrief

CompetitiveSurvey

Research

DesignResearch

8 Research

1960 2006

eBooks (electronic books) appear; little happens

0110110101100001010010001100110110101100101010010001100110110101100101010010001101

A Brief History of eBooks

10% 20% 30%

Reads 11 to 20 books per year

Reads 21 or more books per year

Purchached NO books in the past year

Purchased 11 to 20 books this year

Purchased 21 or more books this year

eBook readers buy and read

more than traditional readers.

Typical Reader

Sony eReader introduced;generates little interest

eBook Reader?

How does a

compare to an

MarketOverviewAlthough it’s been around for decades, the ebook market has recently exploded and is quickly becoming the future of the publishing industry. And it shows no signs of slowing down

reading done writeSmas shword TM

2007 2009 2010 2011

Amazon releases Kindle app for phones, PC, and more

Barnes & Noble introduces Nook and Nook bookstore Kobo eReader, Apple’s

iPad, and imitators appear; many launch

eBook stores

eReaders sales reach 12.8 million; Amazon.com sells

140 eBooks for every 100 hardcover books

Sales of eBooks surpass sales of

paperbacks

15% of Americans use an

eReading device.

1 in 6 plan to buy one in the

next 6 months!

eBooks are the future of publishing!

Amazon.com releases Kindle; sells out in 5 1/2 hours

10 Research

Company Facts• Launched in May 2008 by Mark Coker• Largest distributor of independent eBooks• Distributes through own website & major resellers:

• Apple iBookstore• Barnes & Noble• Sony eReader store• Diesel eBooks• Kobo eBooks• Baker & Taylor• Page Foundry• Library Direct• Negotiating deals with Amazon.com and

Google• Loved by independent authors• Pays top royalties• Not well known by readers• Facing bias that indie titles are of poor quality

MissionProvide all authors maximum control and readers maximum freedom through a system to publish and buy the written word in all places and all formats.

VisionBe the #1 distributor of the written word in the world.

Products for Readers• Digital Rights Management free (DRM-free)

eBooks readable on all eReading devices including tablet PCs and smartphones

• All genres (mystery, romance, science fiction, non-fiction, poetry, etc.)

• All forms (novels, short stories, graphic novels, serialized fiction, storybooks, essays, etc.)

Services for Authors• Meatgrinder – Converts books into multiple

eBook formats• Premium Catalog – Free distribution to major

eBook resellers • Complete control over pricing & marketing• Free ISBNs• Authors retain all rights

About smashwordsMarc Coker founded Smashwords in 2006 to provide authors a platform to publish. Today it is the largest distributor of independent eBooks.

Smashwords publishes every genre and type giving authors maximum control over pricing, marketing, and distribution and giving readers maximum freedom to enjoy their works however and wherever they choose.


Strengths• Distribution deals with major retailers• Meatgrinder (eBook conversion tool)• All eBook formats supported• Premium catalog with excellent

vetting• Mobile-device friendly site• Available worldwide• Loyal indie author community

Weaknesses• Not well known by

readers• No recommendation

engine on website• No special promotions

on major retailers’ sites• Poor website

organization• Many low quality titles

Opportunities• Growing number of

eReader owners• eReader software

available for PCs and mobile devices

• eBooks outsell hardcovers and paperbakcs

• International markets opening up

• Thousands of indie authors promoting own works sold at Smashwords

Threats• Smilar services from Amazon and

Barnes & Noble• Amazon’s exclusive Prime program• Traditional publishers• Low barriers to entry in market• Competition from other digital media

including movies, music, and apps.

SWOTANALYSIS

12 Research

• Males & Females

• Ages 18-65

• Middle class (not rich but have disposable income)

• Speak English

• Majority live in US, UK, and Australia

• Early adopters and early majority

• Own at least one mobile device (eReader, tablet PC, smartphone)

• Obtain news online

• Make majority of purchases online

• Buy digital music

• Stream movies and TV shows via Netflix and Hulu

• Frequent online chat boards for recommendations

• Active users of Facebook and other social media

Targetaudience


INDUSTRY: Publishing

PRIMARY PRODUCTS & SERVICESeBooks in all formats without restrictionsDistribution through major resellersPublishing platform for authors

KEY TENETSLiberating•Fair•Limitless

PRIMARY COMPETITORSTraditional publishers (Random House, HarperCollins)Amazon Kindle Direct Publishing

KEY STRENGTHS AND WEAKNESSESAll eBook formats supported with worldwide distributionNot well known by readers and lack of traditional book marketing channels

BIG HAIRY AUDACIOUS GOALTriple eBook sales

POSITIONINGThe revolutionary brand that offers more control to authors and freedom & choices to readers than anyone else

KEY FEATURES & BENEFITSMultiple DRM-Free formats so readers are not locked into one device or platformAll types and genres offered ensuring many gems readers won’t find anywhere else

UNIQUE SELLING PROPOSITIONLargest selection of independent authors & titles

SUSTAINABLE COMPETITIVE ADVANTAGEeBooks that work on all devices (even those yet to be invented) with no limitations or restrictions

TAGLINESReadingdonewrite•Readingfreed

CALL TO ACTIONEvoke a response to visit the website and browse the library; and convince readers to buy, not just browse

Plan of Attack

Position Smashwords as THE place to buy any type of written work with maximum freedom to read it on any device and any

number of devices.

ShowSmashwordsisn’tjustanotherbookstoreorpublisherbecause of the greater variety and fewer limitations.

Highlight the quality of titles available.

Creativebrief

14 Research

Competitive

SurveySmashwords faces fierce competition from all sides.

Traditional publishers such as Random House and HarperCollins currently dominate the book market. They publish well known authors, bestselling titles, and have better marketing.

Many of Smashwords’ distribution partners offer their own publishing platforms including Amazon’s Kindle Direct Publishing, Barnes & Noble’s Pubit, and Apple’s iBook Author with similar royalty deals and easy publishing tools.

With no printing costs and low distribution costs, entering the eBook market is relatively simple and cheap which has lead to other companies offering similar publishing services.


Design researchTo overcome the competition and become a leader in the publishing industry, Smashwords must brand itself as THE place to buy and sell the written word.

Smashwords needs to not only standout but also be seen as the most desirable option.

A successful rebranding campaign needs an exciting and distinct new look to communicate the many advantages readers and authors will find no where else.

To achieve this look, one must look to the best desgin and marketing ever produced.

A unique look and feel turns popcorn from a mere snackfood into a gourmet treat.

The right image powerfully makes a unique product stand out from the rest.

Look to industry leaders to see how best to organize tens of thousands of titles.

A few well chosen words can say volumes.

“Books are the bees which carry the quickening pollen from one to another mind.”

~ James Russell Lowell American Poet, Critic, Editor, Diplomat

Logo Website Web Ads Widgets

Print Ads Merchandise


Creative Development

18 Creative Development

Logo One of the main problems Smashwords suffers from (and the entire industry) is the perception that independent titles aren’t of the same quality as titles from major publishers.

To combat this, and to help make the company stand out from the competition, Smashwords needs a new look that screams industry leader.

The process began with identifying key attributes of Smashwords and then expressing those visually.

MDM 565 Design Research Media Design Master of Fine Arts 5

Visually Descriptive Words >>

Brand A

ttributes >>

Name:Date:

(Place one “Galaxy” screenshot here)

(Place one “Globe” with image selectionscreenshot here)

Visual Brand MatrixUse this template to organize the images that you have collected from Flickr using Tag Galaxy. 1) Select 6 words that describe the brand attributes of your company or institution and six

visually descriptive words from your mind map. Place these words into the chart at the right.2) 3) Show one of your word galaxies and one image globe by placing screen shots over the

placeholders below.••4) Select images to fill the matrix that best illustrate the brand attributes and visually

descriptive words. Cite the resource and write a brief rationale for your choice for each image in a “sticky note” (See the example at the right for placement), referring to your readings and outside research.

5) Save your file as LastNameFirstName_5.2.3.pdf and post it to the FSO platform before the deadline.

Jeff ThomasonMarch 9, 2012

Places People Nature Iconic/Symbolic Orange Object

Liberating

Variety

Flexible/Versatile

Fresh/New

Enjoyable

Fair

1

I began with an analysis of the current logo. A hand holding a book is generic, bland, and doesn’t stand out. The graphic is very clipart-like and doesn’t convey the level of quality and professionalism Smashwords represents.

A new logo was necessary.


The next step involved sketching and brainstorming. I explored ideas such as a book with the infinity sign to represent reading without limits, a book with arrows pointing six directions showing how titles from Smashwords can be used any which way on any device without restrictions, and a phoenix rising from the ashes to repsent a new era. No judgements were made and no ideas evalutated at this stage.

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20Creative Development

After arriving at the final design, I explored several colors to find which best communicated Smashwords’ unique brand essence.

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This process lead to the Smashbird (rhymes with Smashwords) a mascot that that gives the company a personality to distinguish it from other booksellers.

I further explored an infinity book, a phoenix rising from the flames of the old to start the new, breaking out of chains, and breaking out of a box. The phoenix had been used by others, so I modified it to a bird smashing out of a book.

For the logotype I chose Goudy Bookletter 1911. I offset the individual letters to harken back to older printing that wasn’t perfectly aligned but had nice variation and to establish a connection to the current Smashwords logo.

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Final Logos

A horizontal and vertical logo will provide designers more options and more flexibility when creating future marketing materials.



Home

Reader Area Author Resources About Us

Dashboard

Support

Publish

My Library/Account

FAQ & Contact

Press Room

Support

Privacy Statement

Terms of Service

Books

Page

Legend

Section

IndividualAuthor

Bios & Books

Dynamically generated page

Link

IndividualBookPages


ShoppingCart

Sales & PaymentReports

DistributionManager

CouponManager

ISBNManager

A�liateSettings

Indicates a comp

The three main reasons visitors will come to the site are these:1) to buy books,2) to publish books,3) to check on book sales.

A sitemap was usee to organize the content and navigation.

I used a wireframe to layout the homepage.

Users expect navigation at the top or along the side, secondary navigation and ads on the sides and most don’t have a preference between right and left (Lynch & Horton, 2005). I divided the navigation into links for readers and links for authors.

Website Web users want to find what they are looking for quickly without clicking on a link after link after link (Lynch & Horton, 2005).

The new website was designed around the reader and author.

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2


Users prefer clear navigation and often ignore ads above there, so I moved the top ad to the side.

Many thought the list of genres and types at the right took up too much space. Also, users expect to find items such as a search box or a shopping cart at the top, usually in the right hand corner, so I reduced the size of the search box using drop down menus and moved it to the right along with a link to the shopping cart, the name of the visitor so he or she knows if he is logged in, a link to log out of an account, and the adult filter.

I then created a full color sketch of the page.

Hierarchy is important for guiding the viewer’s eye through a site (Lynch & Horton, 2005), so I used size, color, and placement to guide the viewer’s eye from the most important content (the books), to the least important. Then I showed the site to several book book buyers and nonbook buyers for feedback.

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Final WebsiteThe website’s main purpose is to sell books, therefore book covers are the focus. New Titles, Bestsellers, Highest Rated, and Most Downloaded will appear for first-time visitors. A recommendation engine will show returning customers books they are likely to enjoy. Customers can filter books by genre, price, length, etc.

and those results will automatically update in the center.

When a customer mouses over a title, an information window appears with more information.

New authors are told how they can publish and lead through the process.


On the left of each page is a large image with text promoting the virtues of Smashwords. One of several ads will randomly appear on each page.


Web adsThe best way to sell readers on how great Smashwords titles are is to sample a few for themselves. But readers need someone or something to point them to the free samples.

Banner ads will focus on the versatility of eBooks from Smashwords by showing the same title on several devices. The book cover will vary depending on the site the ad is shown on to best match the interests of the audience.

Banner ads will appear on tech sites such as CNET.com and reading sites such as Gutenburg.org.

240 x 400 Motion AdBoth an animated gif and a Flash format allow this ad to work on any site.

728 x 90 Leaderboard Ad


Widgets

Smashwords has a loyal following of over 30,000 indie authors who are already actively promoting their own titles. Authors can use this widget to promote Smashwords while promoting their own works.

The best way to sell readers on how great Smashwords titles are is to sample a few for themselves.

Author widgets will allow a reader to share samples of his or her favorite books and authors.

The book widget can be set to display works from a certain genre, newly added titles, most popuar titles, or random eBooks. Readers and authors can place these on blogs, personal websites, or anywhere else to share titles with family and friends.

In a recent study, 33% of eBook readers said they discovered new titles through recommendations from other readers on online forums, blogs, and message boards or personal recommendations from friends and families (Coker, 2011).

Customizable Widgets for personal blogs can display rotating covers from a selected genre, free samples so visitors can easily try out a new title, or a favorite author and his or her works.


PrintcollateralAlthough the majority of promotion will be via the web, a small print campaign will run in technology and reading themed magazines extolling the flexibility of reading titles from Smashwords.

Read your bookanywhere, anyway,

on any device.

Smashwords.com



Swag(merchandise)Merchandise will include T-shirts, caps, and eReader covers.

T-shirts and other clothing will turn readers into walking billboards. The messages will be slightly cryptic to cause others to stop the loyal customer and ask questions providing many opportunities for current customers to share their joy with future customers.

eBook cases will feature a specific indie book that the customer chooses, a selection of titles, or a generic Smashwords cover. They will come in sizes to fit all devices (Kindle, Nook, iPad, etc.).

“Books are the compasses and telescopes and sextants and charts which other men have prepared to help us navigate the dangerous seas of human life.”

~ Jesse Lee Bennett Author

Brand Essentials

Anatomy of a Logo

LogoUsage

Typography,Voice & Tone

Colors Images &Textures

Style Guide

WebSpecifications

PrintSpecifications


Clear Space

S

SS

S Swreading done write

Smas shword TM

32 Style Guide

Key Tenets

Provide all authors maximum control and readers maximum freedom to publish and buy the written word in all places and all formats.

Be the #1 distributor of the written word in the world.

Liberating

Limitless

FairAuthors retain rights & control.

Vision

Mission

All genres. All forms.

BrandessentialsSmashwords is the largest distributor of independent eBooks publishing every genre and type giving authors maximum control over pricing, marketing, and distribution and providing readers maximum freedom to enjoy their works however and wherever they choose.

All formats DRM-free.


The logotype is the name of the company and must always be easy to read.

m

Icon/MascotLogotype

TaglineThe tagline is optional. Use it if you have space. Don’t use it if it won’t show up clearly.

TrademarkThis brand mark is unique and protected. Always include a TM symbol.

The Smashbird must always be clearly visible and not create tangents with background elements.

The icon, logotype, and trademark symbol must ALWAYS be used

together. No element may stand alone.

anatomy

of aLogoThe Smashbird is the mascot and symbol of Smashwords representing independent authors bursting through the old way to publish. It represents power and freedom.

The logotype is set in Goudy Bookletter 1911, an old font used s in printed books. It communicates “book” and “reading” but also communicates “independent” by being slightly playful with a slanted crossbar in the e and other letters.

34 Style Guide

Logo StandardsLogousage


NEVER use the mascot alone. ALWAYS include Smashwords to build name recogniztion.

Either the vertical or horizontal version may be used with or without the tagline depending on the project. (See Print Specifications and Web Specifications for exceptions.)

The black & white versions should only be used if color is not allowed in a project.


Never place a white box or white outline around the logo to make it stand out.

Use the page turn element to make it stand out against a dark color or pattern.




Clear SpaceClear Space



Always leave a margin around the logo large enough for the Capital S from the logotype to fit comfortably.

The logo should always be placed on white, a light color, or a subtle pattern.

DO NOT place a bright color, a dark color, or a loud pattern behind the logo.

S

S

S

S

S

S

S

S

36 Style Guide

Franchise• Modern display typeface • Communicates quickly and powerfully• Boldness catches the eye • Modern look communicates “fresh” and “current”• Perfect for headings

• Friendly and casual

• Short sentences

• Fresh, clear, direct language

• Witty phrases

• Friendly, humanistic font • Easy to read with rounded letters and large x-height • Included on most systems (Connare, 1997)• Primarily for the web, but may be used in print

• Old font used in classic books• Communicates “reading” and “traditional quality” • Hints at “independent” with its slightly playful

slanted crossbasr in the “e”, the “r”, and others• Great for body text

• Modern display typeface • Stands out beautifully when small or from a distance • Mix of professional and independent • Excellent choice for subheadings.

Trebuchet MS

Goudy Bookletter 1911

Neuvarese-BoldItalic

Sample phrasesFind a new book or short story you can’t put down.

Most titles are under $4 and will work on all your devices.

Reading, the way it should be.

Buy once. Read forever.

THE place for lovers of great stories.

Ten thousand gems waiting for you to discover.

Visit Smashwords.com and get a great deal for your free time!

Typfaces

Smashwords represents independent authors who are disatisfied with the age-old publishing model and readers who are looking for something fresh and new.

All communication needs to reflect this sense of independence, freedom, and going against the stodgy establishment. The writing style should be casual and use contractions. The language should always be fresh, powerful, and direct.

The target audience likes to read, but they have a lot of competition for their time. Sentences should be short, sharp, and clever. Paragraphs should be kept to three or four sentences. If a message can be said in either three words or five, do it in three.

Type & Tone


Color

White is a very flexible color that works with anything just

as eBooks from Smashwords are versatile and can be read

on any device.

Secondary colors—orange, green, and purple—combine to form a slightly offbeat but exciting team, a perfect representation of what Smashwords and the indie market have to offer (Whelan, 1997).

Bright colors provide a sense of energy and movement, feeling consistent with the latest gadgets and technology.

Dark shades create rich, bold colors adding a sense of power and elegance (Chapman, 2010) to create a sense of professionalism and quality.

Yellow is the color of energy and excitement. This richer shade maintains a powerful

and elegant feel.

Green is the color of freshness and prosperity, suggesting the fresh new authors and titles waiting to be discovered.

Violet is the color of magic and surprise suggesting the wonders that await.

Orange is friendly and inviting with elements of energy and

movement providing a sense of order and equality as opposed

to power and domination.

A Medium Dark Grey is the color of professionalism and communicates the quality of writing (Whelan, 1997).

#feb900C0 M31 Y100 K0PMS 7408c

#115511

C84 M

40 Y100

K41

PMS 3

64c

#d85e00

C9 M

74 Y100 K1

PMS 717c

#ffffff

C0 M0 Y

0 K0

#feb900C94 M88 Y41 K41PMS 5255c

#feb900

C70 M60 Y65 K78

PMS 447c

38 Style Guide

Images should feature members of the target audience reading ebooks and communicate the joy of reading due to the ease of Smashwords. Every photo should not show the same eReader

Textures should be simple patterns, subtle, and suggest technology. Feel free to use covers of Smashwords titles as long as theylook professionally designed.

eReaders, tablets, computers, and other reading devices may be shown seperately or with a hand holding them as long as there is either an eBook cover or text from a book displayed.

Images &Textures


DO NOT use photos of people who aren’t happy or who are reading paper books.

DO NOT use photos that focus on an eReader and show only the back of a head or crop a person so his or her expression isn’t shown.

40 Style Guide

Most ads, correspondence, and other collateral will appear either on the web or on mobile devices.

Webspecifications Dear Tom,

We are excited to announce you’ve just earned $1,240 from third quarter sales!

Keep up the good work. Publishing with Smashwords is the best way to get your book into more readers’ hands.

Sincerely,

Smashwords Team

www.Smashwords.comreading done write

Smas shword TM

Keep email messages short and simple. Use Trebuchet so the message shows up consistently on all devices. Include spaces between paragraphs and no indents.

Always begine with the recipient’s name. Place the signature at the bottom with the vertical Smashwords logo below it (hyperlinked with no border) and the website address (hyperlinked) in orange.

33% of eBook readers discover new titles through recommendations from other readers on online forums, blogs, message boards, and personal recommendations from friends and families (Coker, 2011). Therefore, social media is essential!

Whenever a Smashwords author hits a bestseller list, share the story via a press release and every current social media outlet.

Smashwords has a loyal following of over 30,000 indie authors who are already actively promoting their own titles. Make it easy for them to promote Smashwords at the smae time Make sure all web pages, articles, news items, ads, etc. have buttons to easily share via social media.

Provide links to free samples to lure new readers in.

NEVER get involved in politics or controversial subjects--all points of view should be welcomed.

Email &correspondence

Social media


Use the horizontal logo for web and mobile devices, because the name “Smashwords” is larger and easier to read. The logo should be AT LEAST 125px wide.


125 px

In web ads, Franchise should be used for all headlines, call to actions, and short phrases. Trebuchet should be used for body text and links.

Use industry standard sizes for web ads.

Jpegs, gifs, and animated gifs are preferred so ads can be viewed on mobile devices. Use Flash sparingly and only when required by a hosting website.

Web ads & advertisement

42 Style Guide

PrintSpecificationsThe only print materials that should be produced are print ads in periodicals or on billboards and signs, business cards, stationery, and merchandise.

Feel free to be as creative with the shape, size, and color of business cards. The only requirements are

1) include the logo in color with the tagline (not just the mascot),

2) the website address, and

3) approved typography, imagery, and colors.

In print ads, the logo should be large enough to easily read and appear at the bottom with a page turn element.

1.25”

2.5”

1.25”

0.25”

Use the vertical logo in color with the tagline and the company address for letterhead. Only use hight quality paper with a watermark.

Type the letter in Goudy Bookletter 1911 starting 2.5” from the top of the page with 1.25” margins on both sides. Use a modified block style with indents to provide a more friendly and casual feel.

Include the website address below the signature. The URL should include www and a capital S.

3.00”

4.00”

2.25”

Envelopes should use the color horizontal logo with the tagline and the mailing address below 1/8” from the top and left. Start the senders address 4” from the left.

0.25”

Stationery

Print ads


Think of merchandise as a walking billboard. Include the logo in color and a quick, memerable statement to pique interest and start a conversation.

Merchandise

ResearchSources

“The worth of a book is to be measured by what you can carry away from it.”

~ James Bryce British politician, diplomat, historian

Amazon.com. (2011a, January 27). Amazon.com announces fourth 1uarter sales up 36% to $12.95 billion. Retrieved from http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1521090&highlight&ref=tsm_1_tw_kin_prearn_20110127

Chapman, C. (2010, January 28). Color Theory for Designer, Part 1: The Meaning of Color. Retrieved from http://www.smashingmagazine.com/2010/01/28/color-theory-for-designers-part-1-the-meaning-of-color/

Coker, M. (2011). How ebook buyers discover books. Retrieved from http://blog.smashwords.com/2011/09/how-ebook-buyers-discover-books.html

Connare, V. (1997, April 24). Trebuchet nation. Retrieved from http://www.microsoft.com/typography/web/fonts/trebuche/default.htm

Harris Interactive. (2011, September 19). One in Six Americans Now Use E-Reader with One in Six Likely to Purchase in Next Six Months Retrieved from http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/mid/1508/articleId/864/ctl/ReadCustom%20Default/Default.aspx

Lynch, P., & Horton, S. (2005). Web style guide, second edition companion web site. Retrieved May 7, 2012 from http://webstyleguide.com/wsg3/index.html

Pantone. (n.d.). What are the color characteristics? Retrieved from http://www.pantone.com/pages/pantone/Pantone.aspx?pg=19381&ca=29

Patel, N. (2007, November 21). Kindle sells out in 5.5 hours. Retrieved February 9, 2012 from http://www.engadget.com/2007/11/21/kindle-sells-out-in-two-days/.

Tweney, D. (2010, July 19). Amazon sells more e-books than hardcovers. Wired Blogs. Retrieved November 28, 2011 from http://www.wired.com/epicenter/2010/07/amazon-more-e-books-than-hardcovers/

Weathersbee, D. (n.d.). Franchise Bold Font. Retrieved March, 29, 2012 at http://www.dafont.com/franchise.font

Whelan, B. (1997). Color harmony 2. Glouchester: Rockport Publishers.

Research Sources

References

“Ad Unit Guidelines”. Interactive Advertising Bureau. Retrieved from http://en.wikipedia.org/wiki/Web_banner

Amazon.com http://www.amazon.com

Apple iBookstore http://www.apple.com/apps/ibooks/

Barnes & Noble http://www.barnesandnoble.com/

Baen eBooks http://www.baenebooks.com/

Blank Monitor by Petr Kratochvil. http://www.publicdomainpictures.net/view-image.php?image=12495&picture=blank-monitor&large=1

Blue Tiles by Vera Kratochvil. http://www.publicdomainpictures.net/view-image.php?image=10369&picture=blue-tiles

Ceiling Pattern by Caryl Sumner. http://www.publicdomainpictures.net/view-image.php?image=13727&picture=grid-background

CNET website. http://www.cnet.com

Couple with Blank Frame by Petr Kratochvil. http://www.publicdomainpictures.net/view-image.php?image=20113&picture=couple-with-blank-frame

Cover to The Bad Luck Wedding Cake, Bad Luck Wedding #2 by Geralyn Dawson. http://www.smashwords.com/books/view/110434

Cover to Capture The Night by Geralyn Dawson. https://www.smashwords.com/books/view/125145

Cover to The Following Sea by Marsha Canham. Retrieved from http://www.smashwords.com/books/view/146257

Cover to The Pirate Wolf Duet by Marsha Canham. Retrieved from https://www.smashwords.com/books/view/75996

Cover to Still Life With Murder (Nell Sweeney Mysteries, Book 1) by P.B. Ryan. http://www.smashwords.com/books/view/18554

Cover to The Texans Wife by Geralyn Dawson. http://www.smashwords.com/books/view/125143

eBooks.com http://www.ebooks.com/

eCommerce icons by Luka Pensa. Retrieved from http://cssglobe.com/post/3949/interview-with-logo-designer-luka-pensa/

Hannan, C. (2010, July 7). Quickly Dispensing With the Claim That Kindle Readers are Slow. Retrieved from http://blogs.seattleweekly.com/dailyweekly/2010/07/quickly_dispensing_with_the_cl.php

Hodan, J. Woman and the book. Retrieved from http://www.publicdomainpictures.net/view-image.php?image=19717&picture=woman-and-the-book&large=1

Kindle 1. Retrieved from http://snowulf.com/2009/02/27/kindle-2-review-after-a-few-days-of-use/

Kimberlee. (2011, July 7). Now We Are Shaming People For Reading...? Retreived from http://www.ihaveadegreeinthis.com/2011/07/now-we-are-shaming-people-for-reading.html

Kobo eBooks http://www.kobobooks.com/

Laptop by Petr Kratochvil. http://www.publicdomainpictures.net/view-image.php?image=910&picture=laptop&large=1

Man sitting in tree, reading book. http://www.colourbox.com/image/odilon-dimier-altopress-maxppp-man-sitting-in-tree-reading-book-image-1494378

Man Reading News On Tablet. http://www.invizio.com/wp-content/uploads/2011/12/man_reading_news_on_tablet_device.jpg

Image Sources

Mom And Popcorn at http://www.momandpopcorn.com

Netflix Website. http://www.netflix.com

Photo of Marsha Canham. Retrieved from http://www.smashwords.com/profile/view/MarshaCanham

Photo of Mark Coker. Retreived from http://www.smashwords.com/about

Portrait of beautiful blond girl in baseball cap posing on white. http://www.123rf.com/photo_7658119_portrait-of-beautiful-blond-girl-in-baseball-cap-posing-on-white.html

Smashwords Logo. Retreived from http://blog.smashwords.com

Sony eBookstore http://ebookstore.sony.com/

Vector Social Media Icons by IconDock. Retrieved from http://icondock.com/free/vector-social-media-icons

Werner, M. (2010, January 25). 17 Ducadi ads from around the world. Retrieved April 4, 2012 from http://news.motorbiker.org/blogs.nsf/dx/17-ducati-motorcycle-ads-from-around-the-world.htm

Woman Pointing at Computer by Petr Kratochvil. http://www.publicdomainpictures.net/view-image.php?image=4292&picture=woman-pointing-at-computer&large=1

Woman Pointing at Laptop by Petr Kratochvil. http://www.publicdomainpictures.net/view-image.php?image=4319&picture=woman-pointing-at-laptop&large=1

Woman reading magazine while her husband sweeps the floor. http://www.colourbox.com/image/sigrid-olsson-altopress-maxppp-woman-reading-magazine-while-her-husband-image-2039629

Young couple reading together a magazine in their living room at home. Retrieved from http://www.123rf.com/photo_8235478_young-couple-reading-together-a-magazine-in-their-living-room-at-home.html

Young male with blank white t-shirt, front and back. Ready for your design or logo. http://www.123rf.com/photo_9124742_young-male-with-blank-white-t-shirt-front-and-back-ready-for-your-design-or-logo.html

Young man with laptop computer. http://www.colourbox.com/image/young-man-with-laptop-computer-image-1983097

Young woman in Flower Garden by Petr Kratochvil. http://www.publicdomainpictures.net/view-image.php?image=6649&picture=young-woman-in-flower-garden

Young woman reading a book in the city park. http://www.colourbox.com/image/young-woman-reading-a-book-in-the-city-park-image-2219013

About the designer

In a world so filled with imagery, sounds, and motion, finding a look and approach that catches a customer’s eye and be immediately understood and remembered. That’s just happens to be what Jeff does best.

Jeff has worked for an advertising agency, a production house, and as an inhouse designer for both retail and coprorate enterprises. He currently provides information architecture, copywriting, graphic design, illustration, and web development for companies all over this hemisphere.

One buy. Fits all.

Jeff Thomason www.SkyFitsJeff.com

Smashwords Final Book Week 3

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Transcript of Smashwords Final Book Week 3