SmartStore - Marketing Pitch

7/30/2019 SmartStore - Marketing Pitch

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PLATFORM AND

FEATURES OVERVIEW

SMARTSTORE SAAS ECOMMERCE


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OBVIOUS BENEFITS

24x7 Buying: Customer can buy at anytime of the day,

from any where.

Convenience: customers can buy from the comfort of

their home.

Unlimited shelf space: Online stores provide an

unlimited shelf space against the traditional store

which can restrict product display due to limited space.

Easy payment options like Credit card, Cash-on-

delivery etc.

Great Shopping experience for the customer

(comparison, reviews, catalog, convenience)

WHY SELL ONLINE?


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FOR BRANDS

WHY YOUR OWN ONLINE STORE?There are over 100,000 online stores in the United States alone. Today and in the coming years, it has

become imperative for every brand to have their own online store to directly serve their customers.

Create a unique buying

experience for your offline andonline customers through your

own online store.

Get directly in touch with your

customers and get feedbackand buying data. Drive higher

engagement with your

customers.

70% of online

from Tier 2 aTap this marke

inves

EXPERIENCE ENGAGEMENT REA

IMPROVE BRAND

LOYALTY

FACEBOOK AND

SOCIAL TOOLS


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THE OPPORTUNITY

2012: 1 IN 10 INDIANS IS ONLINE : OR 12 CRORE

2020: 1 IN 2 INDIANS WILL BE ONLINE: OR 60 CRORES

http://www.campaignindia.in/Article/287583,600mn-mobile-internet-users-by-2020---indian-digital-summit-2012.aspx

http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4698

E-TAIL IN INDIA WILL BE

US$12 BILLION BY 2016


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KEY SERVICES AND FEATURES

Managed

shipping

SEO, P

S

PAY

GAT

Intelligent Shipping:

Bluedart, Aramex,

FirstFlight, DHL,

Fedex

Custom Store Design:Fully customized store

design to match brand

identity

Online Marketing:SEO, PPC, SMO

MarketplacesIntegration: eBay,

Tradus, Amazon

(Coming Soon)

Store

setup


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OPTIONAL SERVICES

SEARCH ENGINE

OPTIMIZATION

CUSTOM

DEVELOPMENT CUSTOMDESIGN

CATALOG

MAKING

PRODUC

SHOOT

MANAGED

SHIPPING

CALL CENTER

SOLUTIONS

PAY PER CLICK

MARKETING

SOM

STORE SETUP

AND

MAINTENANCE


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PROMINENT CUSTOMERS


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SMARTSTORE IS A READY TO

USE E-COMMERCE PLATFORM

HOSTED IN THE CLOUD ANDOFFERED ON A SAAS

(SOFTWARE AS A SERVICE)

MODEL.

ABOUT SMARTSTORESmartStore is designed to ensure:

The merchant does not need to be a technow

store.

Very flexible system ensures high customizabisatisfaction of the merchant.

Very easy to manage your online catalogue, st

invoicing, shipping etc.

NO HEFTY DEVELOPMENT CHA

LOW MONTHLY RENTAL

Pre-integrated with payment gateway, logistics, SMS

notification, MailChimp- for bulk mailer, Coupon feed,

Facebook, Google maps, etc.

Customer can run promotions, integrate agent system,

carry out MLM activity.

Designed to suit requirements of an Indian Merchant

with features like VAT calculation, Auto freight

calculation, Pin Code look-up, Invoicing as per Indian

standards etc.


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KEY FEATURES OF SMARTSTORE

Some such features are:

Manage your online store: No limits on the number of products, categories and attributes you cancreate.

Promotion: Facebook store, customers can like your products on face book, Facebook fan box onyour store. Google maps widget to help customer locate your store.

Mobile commerce, your store is accessible on SmartPhones and Tablet PC.

Supper Zoom let your prospective customers have a detailed view of your product. Integration to SMS gateway and bulk mailing system.

You can generate reports and conduct analytics on your store performance, sales, orders,customers, traffic to your store etc.

Step by step check out process, integration with major domestic and international paymentgateway

In total there are 125 features which help you manage your store, promote your s

customer shopping experience, mange shipping invoicing- stock, reports, analy


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ECOMMERCE SERVICES OFFEREDNow you have an online store, but to successfully sell online and mange your store, you need a

Understanding this, SmartStore provides you with services essential to make your store a succe

Store Setup: catalog setup, photo shoots, data upload and maintenance, social integratio

Analytics, etc.

SmartSell: Manages all your

online promotion activities.

SmartDelivery: manage your

logistics insuring high quality and

economy.

SmartCall: Manages your

customer queries and help up

sell.

SmartRemit: Accept COD and

ePayments on your store.


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SMARTDELIVERY: INTELLIGENT SHIPPING SERVICES

How SmartDelivery helps our merchants:

Aggregated shipments from all our stores to ensure a strong bargaining power thus get

the best prices from all our logistics partners.

Widest reach: As we integrate with over 12 national in international logistics company,

we insure all your orders reach your customers in time.

In-house logistics an tracking team. We interface with our merchants packing personne

and with the courier company to ensure quickest shipping and also track a packages

movement through its delivery lifecycle thereby ensuring highest quality is delivered

from our logistics partner and all issues are handled.

In e-commerce today managing logistics is considered to be the biggest bottleneck and above that

almost become an industry standard- this makes shipping an expensive affair.


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SMARTSELL: ONLINEMARKETING SERVICES

SmartStore is built in with loads of features which gives visibility on several sea

social networks. The platform itself takes care of your stores on page optimizat

For customers opting for enterprise and above packages we offer 10 key word

carry out SEO/SMO/PPC at a very economical price.

SmartStore also let you create you Facebook store and fan page on your store.

SmartStore has a strategic alliance with Google, to handle all our merchant Pa

accounts .

Free Google Adwords credits.


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SMARTREMIT: PAYMENTGATEWAY INTEGRATION

SmartStore supports all major National an International payment gateways.

COD payments are also supported from the day your store is live.

Integrating with a payment gateway can be a long and tedious process. Our stra

partnerships eases this process our merchants by offering the quickest turn aro

SmartRemit allows you to enjoy the lowest possible per transaction rates (TDR%

available in the Indian market today. Where there are razor thin margins for memake all the difference.

STRATEGIC ALLIANCE

PARTNER

OTHER PAYMENT GATEWAYS SUPPORTED BY SMARTSTORE


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SMARTCALL: MANAGEDCALL CENTER

Our in-house call center services ensure that your online store customer

supported through the ordering, tracking and delivery queries. Our support agents can support customers through multiple touch point

Toll-Free Number/Live Voice Call

Live Chat on Online Store

Email

Our support agents will

Confirm Cash on Deliveries for all orders Try to resolve customer queries

Evaluate and initiate a Return Request for a customer

Confirm any queries about on-going sales/coupons/discounts

Try to convince hesitant customers to make a purchase


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STORE SETUP: ONE-TIME SERVICES


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STORE MANAGEMENT: ON-GOING SERVICES


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WHAT WE HEARD? WHAT WE DID.

HOW DO I GET SALES?

SmartStore is pre-integrated withthe leading marketplaces in India.

Not only do your products

automatically get pushed there,

your orders also get auto-imported

back! So you can manage

everything from one place!

SHIPPING SEEMS SO HARD TO MANAGE!

We aggregate all our

merchants products into

a single store. We heavily

market this store to

generate sales for our

customers.

DO IT YOUR FOR ME.We realized quite early on that

India is not a Do It Yourself (DIY)

market. To that end, we employ

efficient go-live techniques and

use a distributor network to carry

out store set-up activity for us.

Since shipping forms a large part of an e

commerce offering, SmartStore is fullyenabled and linked with all leading cou

companies to offer COD, Pin Code Chec

Waybill Number Allocation, Shipping La

printing, SMS notifications, etc. to ensu

process becomes seamless for our merc

CUSTOMIZATION?Yes! Though we opera

On a SaaS model, we

offer stand-alone stor

which can be custom

our merchants requi


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PLATFORM USPs

SmartStore has tie-ups with all leadingcourier companies to be able to provide

shipping to its merchants from day one

SmartStore has taken ste

store data with leading m

India such as eBay, Tradu

Amazon (coming soon). T

merchants sell and in tur

platform for the long hau

SMARTSTORE: THE E IN E COMMERCE

MARKETPLACE

INTEGRATED

EXTENSIVELY

CUSTOMIZABLE

SHIPPING

READY

PAYMENT

READY


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NEXT SECRET FEATURE?

DEMOCRATIC PRODUCT PLACEMENT Use wisdom of the crowds to tailor online

shopping experience

First of its kind technology where products

are automatically placed based on the users

profile

Self-learning and fully automated

mechanism

Under development currently will be

offered as a standard feature in 2013


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CHOOSE YOUR PLAN: SAAS PRICING

EXPRESS:

3000

pSTARTER:

FREE

BrandsExporterseBay/FB

Sellers

15% Transaction Fees

200 SKUs

Limited Support

Selective Stores With Good

Products

No Shipping Automation

Marketplace Integration

Offered

Standard Themes

0% Transaction Fees

1000 SKUs

Affiliate Based Setup & Support

Shipping Automation Offered

Marketplace Integration

Offered

Standard Themes


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DETAILED DIFFERENCES IN PLANSPlan Starter Express Professional

Price Per Month FREE INR 3,000.00 INR 7,000.00

Transaction Fees 15% 0% 0%

Store Setup & Go-Live Fees TBQ TBQ TBQ

Use Your Own Domain Name Yes Yes Yes

Free Domain Name Registration Yes Yes Yes

Number of SKUs Allowed 200 1000 5000

Number of Themes Allowed 5 10 All

Disk Space 1GB 2GB 15GB

Bandwidth 1GB 2GB 15GB

Number of Staff Logins 1 5 Unlimited

Premium Themes No No Yes

Bulk Product Import No No Yes Edit/Add HTML, CSS and PHP code anywhere on your site for

customization

No No Yes

Facebook Store No No Yes

SMS 1000 10000 15000

Automatic On-Page SEO No No Yes


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DETAILED DIFFERENCES IN PLANSPlan Starter Express Professional


Marketplaces Integration

eBay, Tradus, Shopclues, Shopwok

Coming Soon! Coming Soon! Coming Soon!

Transaction Fees on Marketplace Orders (in addition to commissions

payable to marketplaces)

0% 6% 5%

Product Feeds

Junglee.com, ComparetheBazaar, CompareIndia, PriceDekho

Coming Soon! Coming Soon! Coming Soon!

Payment Gateways SupportedCCAvenue, PayU, Techprocess, EBS, ZaakPay, PayTM, PayPal

Supported Supported Supported Can IntG

Payment Gateway Registration Fees (EBS) INR 8,000.00 INR 8,000.00 INR 8,000.00

Payment Gateway Transaction Fees (EBS)Payable to Payment Gateway

TBQ TBQ TBQ


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DETAILED DIFFERENCES IN PLANSPlan Starter Express Professional C


Intelligent Shipping and Logistics Management

BlueDart, Fedex (Domestic and International), Aramex, FirstFlight, DHL-Domestic and International Shippers Supported

-Automatic AWB Allocation

-Automatic Tracking

-Automatic Status Changes

-Automatic SMS Triggers

-COD Pin Code Look Up

-Shipment Booking

No No Yes

Standard Shipping and Logistics Management

-Ability to Manually Add AWB to Orders

-Ability to Print Shipping Label with Barcode As per Courier Company

Specification

Yes Yes Yes


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SMARTSTORE GOES INTERNATIONAL

January 2013

March 2013

May 2013

Present


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FUTURE PLANS

Regional

Offices Across

India Strengthen International

& Domestic Affiliates

Ramp Up Offline andOnline Marketing

Activities

Streamlined Support and

Store Setup Staff

Feet on the Street for

Direct Sales for biggerbrandsTechnology

Investments

Offer

Marke

Integr

Weave

and

Com


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get in touch

(+91) 90156-44441

[email protected]

www.smartstore.in

Facebook.com/smartstoreindia

Twitter.com/smartstoreindia

11A, Lane 3, Westend Marg

Saidulajab, Near Saket Metro

New Delhi - 110030
https://maps.google.com/maps?q=saidulajab+new+delhi&hl=en&ll=28.521985,77.206657&spn=0.012104,0.022724&sll=37.0625,-95.677068&sspn=44.47475,93.076172&hq=saidulajab&hnear=New+Delhi,+Delhi,+India&t=m&z=16

SmartStore - Marketing Pitch

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