Pr Firm Pitch To Marketing Firm
-
Upload
drew-field -
Category
Business
-
view
1.667 -
download
0
description
Transcript of Pr Firm Pitch To Marketing Firm
ACME Marketing Consultants Inc.ACME Marketing Consultants Inc.New Business Proposal New Business Proposal 17 December 200817 December 2008
NEW BUSINESS PROPOSALNEW BUSINESS PROPOSAL
1.1. Why Us?Why Us?
2.2. Our ObjectivesOur Objectives
3.3. Analysis – Where are we?Analysis – Where are we?
4.4. Your Audience(s)Your Audience(s)
5.5. Your Key MessagesYour Key Messages
6.6. TacticsTactics
7. Results & Evaluation
CREDENTIALS - CREDENTIALS -
Frank, Challenging & Honest
Set up by - in 2002
Full service consultancy & Marketing Services sector specialist
CREDENTIALS – Drew FieldCREDENTIALS – Drew Field
Breadth of relevant experienceBreadth of relevant experience
Professionally educatedProfessionally educated
Dedicated ResourceDedicated Resource
Fully supportedFully supported
OUR OBJECTIVES
1. Top 100 Employer
2. Develop a cross selling culture
3. Increase Client Satisfaction – increase revenue
4. I.T. that supports the business function
5. Recognition as a top 25 Marketing Agency
6. Raise national (London Centric) as well as regional profile
7. Industry Awards for specific disciplines
ANALYSIS
What do your staff think?
What do your Clients think?
What does the media think?
Start building relationships!
Your Audience(s) - Internal
Staff & Clients
Shareholders & Suppliers
These groups are not homogenous
They are the most important brand advocates
Your Audience(s) - External
Trade Media & Trade Bodies
National & Regional Media HR Media
Digital & Social Media
Key Messages
Via the Mnemonic Brand
You were...
Acton Chalk Morris & Eagle
a.k.a.
ACME Marketing Consultants Incorporated
You are…
ACME Inc.
A Company that Markets Everywhere
A Company that Markets in Every way
A Company that Motivates Everyone
Advanced Comms Measurement & Evaluation
Objective 1 – Top 100 EmployerA Company that Motivates Everyone
Employee Opinion & Feedback programme
Innovative team building, training & reward programmes required
Case study led coverage generation in Graduate, HR and Trade press
Objective 2 – Cross selling cultureA Company that Markets in Every way
Strategic awareness and Sales training programme
Incentivise desired behaviour with newsworthy awards
Provide cross selling seminars to other agencies and clients
Objective 3 – Increase Client Satisfaction Advanced Comms Measurement & Evaluation
Enhanced results evaluation & feedback processes
Red Carpet Client / Agency relationship
Objective 4 - IT function that supports & facilitates business
Make it easy to work together, online client portal – Client Satisfaction
Social media can be very effective in internal communications
Technical expertise required for digital implementation
Objective 5 - Top 25 Operator
Overall ACME Inc. brand relaunch & awareness campaign
Teaser / Viral & supportive PR Campaign:
“ACME?” (All Corporations Manipulate Everyone?)
Event Creation & Trade Fair Participation
Objective 6 – Enhanced London Centric & Regional Profile
Head Office open day / CEO Roundtable
ACME Inc. regional educational sponsorships
Important to appreciate the size and Media density of the Capital
Objective 7 – Discipline Specific Industry
Awards
Relevant, suitable events & memberships researched for each discipline
Analyse the approach of previous winning applications
Agree award target with a Client and tailor campaign to win from the outset
Results & Evaluation
Honest approach for sustainable client relationships
Open to innovative approach to costs, part results based
Results Evaluation Outcome & Output based
Any Questions?
ACME Marketing Consultants Inc.ACME Marketing Consultants Inc.New Business Proposal New Business Proposal 17 December 200817 December 2008