The smarter way to connect. Linking print and digital media to the online world – the Smart way, www.smart-picture.co.uk

Contents

What is SmartPicture ? How does SmartPicture work ? Why SmartPicture ?

The SmartPhone Shopper Consumer benefits Customer benefits A business process

Customer diagnostics ( back end reporting ) – NEW !!!!! Next steps ?

What is SmartPicture?

SmartPicture is a digital image which incorporates an invisible link within any screened image within your brand artwork

Scanning these images with the SmartPicture App will allow the constantly connected consumer to step off into any web based environment, anytime, anywhere.

Tag

Brand

Sticker

Label

Card

App

Acts as a consumer call to action with the SmartPicture embedded within the product brand imagery

be it shown on packaging, magazines, newspapers or point of

sale materials.

SmartPicture - BRAND

For use with high value, luxury personal purchases, such as

handbags.

SmartPicture - TAG

SmartPicture can be used as an app as designed or can be

customised to meet the design requirements of your brand or business name. We can even

embed it within your existing app !

SmartPicture - APP

SmartPicture embedded into appliance labels providing links to

warranty and guarantee information, assembly and use

instructions etc.

SmartPicture - STICKER

Can be printed digitally in-house by Springfield, up to 12,000 metres

SmartPicture - LABEL

SmartPicture can be embedded in loyalty cards to enable offers and promotions to be pushed to consumers via email, text

or social media.

SmartPicture - CARD

SmartPicture is a joint venture between Springfield Solutions Ltd. and Eon Visual Media Ltd.

SmartPicture

SmartPicture has been developed to provide a seamless link between product packaging and an online world of rich exclusive content

Expert people supported by state-of-the-art technologies

Extreme focus on client centricity, service performance & product quality

Passionate with regards to safety and minimising our environmental impact

Financially robust and growing

A strategic commitment to remain at the forefront of the digital revolution

Springfield Solutions Ltd

A leading provider of high impact decoration solutions

Full “project life-cycle” management capabilities

Artworking

Reprographics & Colour management

Print

Highly experienced consulting and project management resource

Springfield Solutions Ltd

Established 1989 (MBO 2003 by existing owners) Digital Media Production Company Providers of Video, Web, Social Media, App, 2D and 3D solutions

US international Film & Video Festival Royal Television Society (RTS) International Visual Communication Association (IVCA) Award Winners!

Diverse client base incorporating both public and private sectors

Eon Visual Media Ltd

How It Works

SmartPhones are indispensable to daily life

SmartPhones have transformed consumer behaviour

SmartPhones help users navigate the world

SmartPhones change the way consumers shop

SmartPhones help brand owners connect with consumers

The SmartPhone Shopper

SmartPhone penetration has risen to 51% of the population and these SmartPhone owners are becoming increasingly reliant on their devices…

The SmartPhone Shopper

97% use their devices at home

The SmartPhone Shopper

85% use their devices on the go!

The SmartPhone Shopper

64% use their devices in store!

The SmartPhone Shopper

59% access the internet everyday on their SmartPhone!

The SmartPhone Shopper

Businesses that make mobile a central part of their digital strategy will benefit from the opportunity to engage the constantly connected consumer

The SmartPhone Shopper

SmartPhones are an emerging point of purchase and are our primary shopping companions, they are changing the way consumers shop.

SmartPhones are critical shopping tools with 95% having researched a product or service on their device.

Having a mobile optimised site is critical and a cross channel strategy is needed to engage consumers across the multiple paths to purchase.

The SmartPhone Shopper

The Smart Shopper

Values online information

Researches online then shops in store

Uses a SmartPhone while shopping

Why SmartPicture?

Unlike other scanning technologies, such as QR Codes or Microsoft TAGs, SmartPicture incorporates the technology into any image, logo or brand negating the need for a large separate code – leaving the brand real estate free for branding

QR Code MS Tags Springfield Eon Lion Crown Seven Seas

Access to exclusive content Vouchers & Discounts Recipes How-to’s Social media Communities

Ability to purchase 24/7 anywhere, when needed, via GPS enabled SmartPhones

No need to write anything, simply scan Personalisation

SmartPicture Consumer Benefits

Increased sales, market penetration and market share.

Brand loyalty Brand awareness Real time data on product purchase,

purchase location & consumer feedback (like / dislike)

Aesthetically pleasing with the brand imagery being the trigger for SmartPicture

Personalisation Customisable

SmartPicture Customer Benefits

The SmartPicture Business Process

The CONSUMER can have access to all BRAND information or controlled access through

SmartPicture menus.

For the BRAND MANAGER the content can change frequently. Each box can tell its own story

with the information being constantly updated.

Customer Diagnostics ( back end reporting )

• Customer secure log on screen, username and password protected

Customer Diagnostics ( back end reporting )

• Real time - account specific scans and hits

Customer Diagnostics ( back end reporting )

• Real time - brand / homepage analysis

Customer Diagnostics ( back end reporting )

• Real time – line by line scan / hit analysis by number, date, time, operating system and location

If you have an enquiry or would like to discuss SmartPicture and it’s potential application within your business you can contact us as follows –

Or find us on social media as follows -

Next Steps

info@smart-picture.co.uk

https://twitter.com/SmartPictureApp

www.linkedin.com

www.facebook.com/smartpicture01