Smartphone | Smartphone Market | Varun Daahal
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Transcript of Smartphone | Smartphone Market | Varun Daahal
GOOD MORNING !!!
Varun Daahal K (MD 8017)Amarendra Kumar (MD 8003)
* All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception
Prologue : Inside Apple
An exemplary team develops a groundbreaking
Operating System for Handheld and Smartphone
Devices
...later the team gets dissolved to join other startups...
Andy Rubin, Joe Britt and Matt Hershenson come together to
form DANGER in 2000
...and...
they INVENTED Sidekick.
SmartPhone
Calendar
Address Book
Games
Fax
Notepad
Calculator
World Clock
SmartPhone
Touch Screen
Nokia 9000 series
December 15, 1999Apple
registered www.iphone.or
g
September 12, 2002“One never knows.
We don’t usually discuss products we
have not announced”
July 29, 2007
United States
$699
One Week
525,000
After a fortnight
$499
736,000,000
iPhones sold till last Saturday.
Why Apple succeeded
?
$699 - $200 = Skimming
iPhone Apps. suit only at iStore
iPhone fails in Japan
Reasons for failure in Japan
less features more price
3 inch TV
3G, GPS
5.1 MP Camera
Most Japanese use Smartphone as
Computer
What are these?
Japanese emoticons
Incompatible with iPhone
ANDY RUBIN
Inside Apple
An exemplary team develops a groundbreaking
Operating System for Handheld and Smartphone
...later the team gets dissolved to join other startups...
sidekickUndeterred, Mr. Rubin’s team, which had by then named itself Danger Inc., first smartphone was a Tmobile “Sidekick”
sidekick 1
sidekick 2
sidekick 3
ANDROID
Rubin later formed
“ Android”
RUBIN’S competitive feature for smartphone
WEB EXPERIENCE
HOW THEY ARE BUILT
WHAT THEY CAN DO
Rubin’s talk on Sidekick at Stanford
Page and Brin attended that lecture and found
that Google search is the default search engine.
market opportunity
700 million internet users
200 million mobile users
USERS ARE DEMANDING
MARKET IS COMPETITIVE
PLATFORMS ARE SOPHISTICATED
GOOGLE - ANDROID
Smart phone
Manufacturer
OS
Carrier
CARRIERS MANUFACTURER
HTC
DELL
LENOVA
MOTOROLA
LG
OS
SYMBIAN
BLACKBERRY OS
IPHONE OS
LINUX
WINDOWS MOBILE
VERIZON
AT & T
T- MOBILE
SPRINT NEXTEL
ROAD BLOCKS FOR GOOGLE
1. CARRIER
2. LAUNCH OF ANDROID
T-MOBILE won’t have any android phone before 4th quarter.
SPRINT Nextel wont have any phones this year at all
LOBBYING
FOR 700MHZ SPECTRUM
BRUTE FORCE APPROACH
ANDROID ADVANTAGES
OPEN SOURCE
VARIETY OF APPLICATIONS
NATURAL MOBILE PARTNER FOR CHROME OS
GOOGLE DOCS
EASY CONNECTING TO SOCIAL NETWORKING SITES
USERS CUSTOMIZED APPLICATIONS
CHINA MOBILE MARKET
700 MILLION SUBSCRIBERS
RECENTLY LAUNCHED 3G
BROAD BAND SPEED CONNECTIONS
SMARTPHONE MARKET IS PENETRATING AT 10 %
EXPECTED TO GENERATE HIGHER REVENUE B’COS OF ONLINE GAMES, MUSIC
LOW ENTRY BARRIERS
Nokia cornered more than 69 percent of about 7.5 million smartphones shipped in China.
Motorola meanwhile got 20 percent,
while HTC, Samsung & Sony Ericson shared remainder of the market.
• Chinese smartphone users naturally had Symbian as their preferred operating system.
• Linux is at second place,
• while at third spot is Windows Mobile.
CHINA MOBILE
CHINA UNICOM
CHINA TELECOM
MAJOR PLAYERS IN CHINA MOBILE
MARKET
CHINA MOBILELEADING MOBILE SERVICE PROVIDER
500 MILLION SUBSCRIBERS
3G LICENSED
• China Mobile, recently joined the Open Handset Alliance and
• will release an Android-powered handset in the first half of 2009.
CHINA UNICOM
• SECOND LARGEST SERVICE PROVIDER
• 140 MILLION SUBSCRIBERS
• GOT LICENSED FOR 3G SERVICES
• MERGED WITH CHINA TELECOM
Apple in China
Only tough road ahead
1.3 billion strong country
4.55 million mobile consumers
Politics
Gray market
Skimming?
iStore?
Old strategies won’t work
Suggested strategies
iStore
Set long term goals
google in china
Partnership with CHINA MOBILE for providing
INTERNET BASED SEARCH SERVICES &
MOBILE SERVICES IN CHINA
prisoners dilemma
2 prisoners - APPLE, GOOGLE
1 CELL - CHINA MARKET
POSSIBLE STRATEGIES - OFFENSIVE, DEFENSIVE
GOOGLE ADVANTAGESONLINE SEARCH & ADVERTISING COMPANY
ADVANTAGES
DIRECT ACCESS TO TECHNOLOGY
APPLICATIONS
BOOKS, MAGAZINES
SHOPPING
TV
TECHNICAL ADVANTAGE
GOOGLE IS IN SYNC WITH CHINA MOBILES TD-SCDMA NETWORK
WHILE APPLE HAS TO GENERATE A NEW ONE FOR CHINA MOBILE
China Mobile users will be able to easily search vast content, including sports and entertainment news, ringtones, games, images, videos and novels
STRATEGIC ADVANTAGE
GOOGLE’S REVENUE IS GENERATED MORE OUT OF MOBILE ADVERTISING
ONLINE MOBILE GAME MARKET IS $ 118MILLIONS
Google's new Internet shopping search product will integrate online shopping information, enabling Chinese consumers to compare products' prices.
GOOGLE INTERNET SHOPPING
GOOGLE launching a new mobile phone advertisement service AdSense for Mobile in CHINA
GOOGLE ADSENSE
Google AdSense will launch an e-payment service for its Chinese publishers
GOOGLE e-PAYMENT SERVICES
Google China has confirmed with local media that the company has started to place outdoor advertisements
GOOGLE OUTDOOR ADVERTISEMENT
TECHNOLOGY TO CHINA.COM
Google will provide search engine technology for China.com to support searches of its English and traditional Chinese content by its users in Greater China
CONCLUSION
ALTHOUGH GOOGLE HAS COMPETITIVE ADVANTAGES
THERE ARE FEW QUIRKS
SECURITY PATCHES IN ANDROID
UPDATES, INSTALLATIONS ARE AUTOMATICALLY DONE BY CHROME
DESIGNING NEW APPLICATIONS ACCORDING TO USERS INTEREST
Amarendra Kumar Avinash
Varun Dahaal K
varundahaalk@gmail
937 933 3067 937 926 1437