smarter incentive programs
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description
learn about parago's strategic solutions designed to meet your unique goals
Transcript of smarter incentive programs
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contentsstart with your objectives 2
put your data to work 4
get the word out 6
all types of incentives 8
beyond basic prepaid cards 10
reporting that suits your needs 12
Our strategic solutions are designed to meet each client’s unique goals. We successfully deliver billions of dollars in rewards to millions of people worldwide.
the smarter incentive
Your incentive program can be smarter. We gather key market insights and use advanced data and technology to create solutions that exceed your objectives.
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together, we create a custom solution
To meet your goals, an incentive program must be laser-focused on
your objectives. And it has to be strategically grounded in industry
insights, market research and an intimate knowledge of today’s
promotional best practices.
We begin by identifying your needs and determining your greatest
opportunity for success. Then, leveraging our proven capabilities, we
design a program to meet your business goals.
start with your objectives
`we have over 15 years’ experience creating effective incentive programs
for companies in diverse industries, including:
automotive
beverage
cable & broadband
CPG
electronics & technology
energy & utilities
fashion
gifts
hardware & software
home improvement
household appliances
office products
pet & vet
pharmaceutical
retail
telecommunications
travel & leisure
We provide one source
for strategy, insights,
technology, marketing,
fulfillment and
customer care.
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let us do the heavy lifting
Your data, blended with our applied logic and reward-rules validation,
enhances program flexibility and enables seamless matching. We can
import data from your systems — or create an online portal to collect
information directly from your customers — automating your program
and making it work smarter.
put your data to work
Our proprietary
technology can
match customer
and company data
for flexible, complex
incentive programs.
we offer powerful, data-driven technology with creative marketing solutions for:
awareness & social media rewards
bug bounties
loyalty programs
new customer promotions
purchase incentives
referrals
sales incentives
surveys
test drives & demos
travel rewards
trials
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get the word out
world-class agency services
From initial consumer research and analysis to program rollout, our
marketing department is here to serve as your strategic advisory
team. Plus, our full-service, in-house creative team ensures all
elements of your program and supporting marketing materials align
seamlessly with your brand.
Ad Age ranks us a top CRM, digital and promotional agency, offering experience that cuts across all disciplines, industries and media.
we can help you promote your program through a range of marketing channels, including:
CRM
digital & mobile
direct mail
social media
contests
gamification concepts
branding
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all types of incentives
choose rewards that support your strategy
There are multiple reward options for programs of every size and
budget, and we can deliver them all. Among our most popular:
branded prepaid cardsUniversally desired, prepaid cards offer maximum flexibility and
brandability. Instant-spend capability — plus the ability to spend
anywhere — has made them the number-one preferred reward option.
merchant gift cardsGift cards are the perfect option when you want to offer your customers
a reward choice and promote a specific brand.
codes & eCodesCode rewards offer high perceived value at an affordable price. And they
offer the added savings option of delivery via email or text message.
We also offer PayPal™, ACH and BACS payments; gift-with-purchase
offers; and checks.
branded prepaid cards offer added benefits, including:
your brand in the cardholder’s wallet
acceptance at millions of locations worldwide
flexible card functions that support marketing strategies
Our dedicated team
provides highly
personal, responsive
service — the kind
that creates custom
solutions.
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beyond basic prepaid cards
“prepaid” is only the tip of the iceberg
There’s more than one type of prepaid card, and we can help you select
the perfect one for your promotion. We offer a variety of powerful,
brandable options that change path-to-purchase behaviors, including:
• single-loadcards Used for one-time payments.
• reloadablecards Ideal for programs that require frequent, multiple awards over time.
• limited-spendcards Also called Restricted Access Network (RAN) or filtered cards. Build your own network using any merchant categories or retailer location.
• privatelabelcards Create your own gift cards without altering your point of sale.
• directed-spendcards Use these branded cards to direct spending back to you without restricting it. They offer creative options, including themed designs.
• action-triggeredcards Delivered with an offer message. Funds are loaded when the cardholder completes a specified action. Measurably increases direct mail conversion.
• instant-issuecards Flexible, secure cards that are ideal for in-field promotions and general employee recognition. Loaded and/or activated when the recipient completes a required action.
We are the leading
provider of single-load
prepaid cards, issuing
more than 8 million
every year.
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reporting that suits your needs
information you need, when you need it
With some programs, biweekly reporting is ideal. Others benefit from
more of a “wait and see” approach. Whatever the requirements of
your initiative, we have the reporting capability to support it.
Want a dashboard to see how a promotion is faring in a particular
region or ZIP Code? Done. Like to know if your promotion has
successfully driven traffic to a particular purchase location? Easy.
Need to have a comprehensive report pulled in time for a meeting?
That’s why we’re here.
You can download a report anytime, 24 hours a day, through your
personal online portal. Or, call your Account Management team. They
can typically turn around your customized report within a few hours.
Our custom solutions
generate robust data
to measure success.
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
Total users
427 engaged 65active 234
inactive 128
PORTAL SNAPSHOT
User role distribution
50% inside sales
30% outside sales
20% sales engineer
$50K
$40K
$30K
$20K
$10K
$0Q1’13Q2’12 Q3’12 Q4’12Q1’12
FINANCIAL BENEFIT
Q4’12 $27,999
$50K
12 quarter average $32,123
$37,369 Q1’13
Benefit trending
$20,123 rebates & discounts $7,123 spiff reward $10,123 MDF
$37,369Total quarter benefit
2.3%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
TOTAL PARTNER PERFORMANCE
Q1 2013PARK & CO.
page 1 of 2prepared by Parago, Inc.03/31/2013
Total sales value
$123,782 Q1’13
$107,386 Q4’12
$118,459 AVG
SALES SNAPSHOT
Average sales size
24
1 40
Average sales / participant
4
1 10
Total units sold
2.8%10/01/12—12/31/12 vs 01/01/13—3/31/13
QUARTER-OVER-QUARTER CHANGE
Previous Maximum 271/Q2’10
195unitsPast 12Q
Average 174
dashboard reports are at your fingertips 24/7.
we create engaging solutions that inspire actions & impact results
We are the world’s most comprehensive, single-source provider of
incentives and engagement. Many of the largest brands in the world
consider us a trusted partner.
parago offers:
• prepaidrewards&incentives
• consumerrebates&promotions
• sales&channelmanagement
• energyrebates&incentives
about parago
© 2014 Parago, Inc. All rights reserved. 031214
www.parago.com
United [email protected] 866.219.7533
United [email protected]+44 118 374 4500
