Channel Incentive Programs
-
Upload
nishant-goyal-fortune-500-start-ups-seo -
Category
Recruiting & HR
-
view
199 -
download
0
Transcript of Channel Incentive Programs
Channel Incentive
The Best Things In Life Are Not ThingsBut The Moments
FactMajor Issues in current scenario
Challenges in Current Channel Initiativesvendors want to implement incentives that extend beyond rewarding physical gifts to partners. Source: Baptie & Company Channel Focus North America 2014 surveyManaging approvals and track payments.Delays in incentives of channelsTransparency of Information from senior to retailer.
Lack of visibility into the channels
Attracting and retaining the Channels
Channels no longer want gifts such as trophies, and voucher.
74%
Some Facts on Channel InitiativesAs per Incentive Research Foundation, channel sales incentives programs increase revenue by 32%.
%
32
%
15
%
77
%
81In this competitive world, every rupee invested to drive channel loyalty will result in a minimum 15% ROI* on your marketing spend as per SLI study.81% channels partners agree that the opportunity to earn rewards and incentives from manufacturers strengthens their ongoing relationship with them as per Mike Spellecy Report.You cant expect a disengaged channel partner to build engagement around your brand.77% of channel partners are more willing to sell a manufacturers products and services if they offer a reward and incentive program as per Mike Spellecy Report.
Globally, spending on luxuryExperiences has increasedSIGNIFICANTLY
Changing Culture of Incentive ProgramsCompanies delight their channel partners by giving them tickets of sport events, music festivals or other such events.
Companies are giving lifestyle experiences rather than physical gifts like a golfing session.
Brands are striving to create experience around their product and services to make stakeholders feel special.
Gone are the days when channel partners used to feel satisfied with bonus, vouchers, trophies and merchandise.
Over the past decade, an abundance of research has shown that Experiences bring people more happiness than do possessions. Why? Rich and engagingSharedStrong emotional connect High impact value Talking point
Channel Partners are key driver for growth, they truly deserve something special rather than gifting object.
Everyone needs to enjoy a moment away from lifes stresses and strains and we know experiences are perfect for that
Imagine the effect of rewarding someone with the thrill of driving a fast car, the peace of a relaxing spa day or spectacle of a hot air balloon. As per Incentive Research Foundation study, 41% of incentive takers demand non cash rewards
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.- Maya Angelou
Gift Experiences?
Giftxoxo.com is India's largest online platform for providing experience based reward solutions.
It is also a fresh technological approach towards appreciating and motivating an employee or channel partner. The tool helps to build wonderful memories that employees cherish for their lifetime.
Delight Stakeholders With Incredible Gifting Solutions
ExperiencesCreate memories of thelifetimeGift VouchersMultiple brands acrosscategoriesXOXOEngageA platform for large scaleR&R programs
With the Giftxoxo Experience Box, you give the receiver the power of choice! I The Experiencesare packaged in an elegantly designed aesthetic box with yourbranding and message. It contains multiple Experience cardswhich gives the receiver the power to choose one from various categoriessuch as:
Handcrafted Experiences memories for the lifetime
We ensure that when you do something, it's truly memorable
Giftxoxo Experiences
Giftxoxo Redefining Channel Programs
A technology based platform that enables organizations to organize all aspects of their appreciation, loyalty and reward policies (monetary and non monetary) under a single platform
DistributorRetailerWholesalerAny Others
PlanBudget AllocationAccess permissionsCustom Award Categories
IncentiveAdventure Getaways DiningBrand VouchersTravel VouchersMobile Recharge VouchersFood Vouchers
Customize
Allocation of pointsValuesGreetings Channel RecordsRewards
AnalyzeReportsSurvey AnalysisEngagement scoresHall of Fame
SynergizeShared company values Social PlatformAnnouncements
RecognizeBadgesAwardsGreetingsBoost
Giftxoxo: What It Contains
What We Will Do?DigitizationOptimizationReal timeInstant redemption processMobilityMultiple Users
Manage your channel program in a digitized wayCloud based system updated on real time basis Give access to multiple users so that they can track payments, incentives etc. Redeem your experiences in a single click and get your order on timeManage your program anywhere anytimeError free with lesser resources
Our Offerings
Powered By The Giftxoxo MarketplaceOur Catalogue Is Updated In Real TimeOpportunity To Create Unlimited Memories
5000+ Experiences | 500+ VouchersMost amazing experiences right attheir fingertipsAbility to share memories with their friends, family and co-workers
WellnessGourmetHobbiesTravelAdventure
HobbiesDestination ActivitiesThings To DoArts & Learning
Curated gift experiences across categoriesVouchers from players such as Flipkart, Amazon etc
All In OneTravelGold CategoryElectronicsOthers
Giftxoxo is an online marketplace of awesome experiences and gift vouchers. Because the marketplace is updated on a real time basis, the same change is also reflected on the tool and channels are provided with an incredible variety of incentive options that are refreshed each time channel partner logs in.
How Does it Work?Realtime tracking of point usage
Unused points (retirement/exit) will be returned back to the pool hence no wastage01Tell your requirements, budgets02We will provide you options03Allocate Points With A Click04Incentivise your channel partnersWith Points05Channel Partners Redeems Points To Select Experiences and gift vouchers06Orders delivered to theemployees doorstep0708
700+ corporate clients including amazon, pepsico, cadbury etc
Fast and panIndia delivery
Mobility: Track from anywhere
Real time Updation
Biggest redemption portfolio
5000+ experiences, only platform giving such varietyDedicated Customer Support
Best price offered
700+Why Us?
Give and take is essential for relationship successYour success is often dictated by how successful your channel partners are.
ClientAmazon
ObjectiveAmazon India wanted to delight their top 10% of sellers across multiple cities in a unique way since they are the face of Amazon to the consumer
Program Giftxoxo shared multiple Experiences in two Price ranges Rs. 5000 for various locations in Metro cities.
Results The receivers were very happy to receive something as innovative as Experiences.
Case Study 1: Delighting Sellers
15
ClientCADBURY
ObjectiveImmediate redemption and choice of date for the experience or gifts offered to wholesalers
Program XOXO voucher that allowed redemption any day for choice of experience Program of quarter to quarter moved to month on month. Support both Call, SMS and Miss Call
Results 85% redemption and same was replicated in 2 markets
Case 2. Wholesalers Incentive Program
16
Client TITAN Industries
Objective To delight loyal customers on mothers day with experience gifts
Program Offered Choice Format experience cards PAN India Worked with Agency in the facebook campaign designing and roll out Redemption end to end handling done by us
CUSTOMER FEEDBACKGreat experience. Received the voucher within 3 days. For the first time I have received such a unique gift.- Moutusi, Tata Consultancy Services.
Case Study 3: Consumer Promotions
17
Client Pepsico India
Objective To incentivize sales team for achievement of sales target for IPL Season with exclusive experience gifts
Program Offered XOXO exclusive getaways experience boxes for the team
Customer Feedback We are delighted with the Giftxoxo offerings- Gokul Kandhi.
Case 4. Sales Team Incentive Program
18
ClientGodrej Properties
ObjectiveEngaging premium customers and offering exclusive privileges
Program Designed a personalized card program that offers special privileges for members of Godrej Ambassador club Giving loyalty incentives to the premium customers.
RESULTS Program has been planned to roll out in Mumbai as wellCustomers are delighted with the kind of experience they had
Case 5. Customer Loyalty Program
19
Client Testimonials
Media Coverage
We gifted an Experience box as a marriage gift to our colleague and he loved it! Great delivery time and performance, will definitely come back to giftxoxo for more gifting needsAmit Agarwal, American Express
Had the perfect Sunday with my super cool spa and dinner Experience at the Alila. Thanks so much, Manoj and giftxoxo.com. You guys rock!
Payal Banerjee, Flipkart
A dream come true, would like to try again. The entire Experience was just beautiful. Look forward to adventure flying!Rahul Mathur, ITC Foods
We used giftxoxo for our trade promotions, our associates are delighted!Gokul Kandhi, Pepsico
Our Credentials
700+ and Growing
Our Clients
20
Sumit KhandelwalCo-founderMBA, TAPMI,Hexaware, Wipro Consumer Care, Metro Cash and CarryKushal AgrawalCo-founderMBA WelingkarBidco Oils, Kenya Mongol Rallier, The AdventuristsAbhishek KumarCo-founderBTECH, IIT BEvening flavors, Nettpositive, SynopsisManoj AgarwalCo-founderMBA, IIM KYahoo, Manipal Education. FlipkartOur Team & Capabilities
150 Employees
5000+Experiences
Offering in 20+ cities
6 Offices
500+ Brand Vouchers
Lets Grow Together!
Kushal Agarwal
+91 96866 99211
Sumit Khandelwal
Head Office: No-55, 1st Floor, 3rd Cross, Kaveri Layout, Main Road, Bangalore 5600291 | Phone: +91 - 080 4091 5311 | Email: [email protected]
[email protected]+91 99720 [email protected]