¿Smart City or Human City ? ¿Smart Destinations or Tourism for All ?
Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart...
Transcript of Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart...
![Page 1: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/1.jpg)
Smart Tourism
for Governance
Innovation,
Technology and
Tourism:
Building the Future
![Page 2: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/2.jpg)
Tourism Figures
Travel & Tourism is a global key driver of socio-economic
progress through the creation of jobs, enterprises
and infrastructure development
![Page 3: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/3.jpg)
Tourism Figures
![Page 4: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/4.jpg)
Fuente: World Tourism Organisation (www.unwto.org)
Tourism Figures
![Page 5: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/5.jpg)
Chaos?
![Page 6: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/6.jpg)
Digital Era
![Page 7: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/7.jpg)
Innovation & Technology: New Tools
![Page 8: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/8.jpg)
Digital Society
![Page 9: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/9.jpg)
Digital Traveller
![Page 10: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/10.jpg)
Customisation
Authenticity
Connectivity
![Page 11: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/11.jpg)
![Page 12: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/12.jpg)
Mapping Tourism Data
![Page 13: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/13.jpg)
Mapping Tourism Data
![Page 14: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/14.jpg)
Mapping Tourism Data
![Page 15: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/15.jpg)
Knowledge
![Page 16: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/16.jpg)
Smart Destinations
An innovative tourism destination, consolidated by means of a cutting-edge
technological infrastructure, assuring the sustainable development of
tourism territories, accessible to everyone, simplifying visitor's interaction
and integration with the environment, while enhancing the quality of the
experience at destination and improving inhabitant's quality of life.
![Page 17: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/17.jpg)
Smart Destinations
![Page 18: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/18.jpg)
Smart Destinations
![Page 19: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/19.jpg)
Smart Destinations
![Page 20: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/20.jpg)
Smart Destinations
![Page 21: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/21.jpg)
Smart Destinations
![Page 22: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/22.jpg)
Smart Destinations
![Page 23: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/23.jpg)
Smart Destinations
![Page 24: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/24.jpg)
Smart Destinations
![Page 25: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/25.jpg)
Smart Destinations智能型目的地
![Page 26: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/26.jpg)
Destinos Inteligentes
Improve competitiveness
Improve quality of life of residents
Enhance tourists experience
Strengthen the Governance
![Page 27: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/27.jpg)
Governance
![Page 28: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/28.jpg)
Mobility
Systems oriented to efficient management of transport and road congestion
Security
Systems oriented to guarantee and improve the public security
Energy Health
Systems oriented to efficient energy management and sustainable development
Systems oriented to prevention and healthcare (health tourism segment)
•Systems oriented to facilitate the access to history and cultural activities in the destination.
Culture
•Open data: generation of new business models and new business opportunities.
Economy
Governance
Infrastructure
Airports, Ports, Roads, Trains…
Water and energy supply Telecom networks
Environment
Waste management Circular economy
![Page 29: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/29.jpg)
Public entities
Analysts
Commerce
Hotels
Restaurants
Others
Tourism
Intelligence
System
Tourism Intelligence System
Structured Data
Non Structured Data
![Page 30: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/30.jpg)
Tourism Intelligence System
![Page 31: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/31.jpg)
Tourism Intelligence System
![Page 32: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/32.jpg)
Tourism Intelligence System
![Page 33: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/33.jpg)
Tourism Intelligence System
![Page 34: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/34.jpg)
Tourism Intelligence System
![Page 35: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/35.jpg)
Tourism Intelligence System
![Page 36: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/36.jpg)
Challenges
1. DATA MODELS (ANONYMOUS DATA COLLECTION)
CHAPTER
SPENDING
CREDIT CARDS
+
POS
CHAPTER
LODGING
OCCUPANCY + REVENUE
ONLINE REPUTATION
CHAPTER
MOBILITY
WIFI
SENSORS
CAMERAS
CHAPTER
DESTINATIONS:
COLLABORATIVE SOFTWARE
PARKINGS
MUSEUMS
CLÍNICS
RESTAURANTS
APPARTMENTS
HOSTELS
TOURISM
OFFICES
EVENTS
CHAPTER
SUSTAINABILITY
SOCIAL
CULTURAL
ENVIRONMENT
ECONOMIC
![Page 37: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/37.jpg)
Challenges
![Page 38: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/38.jpg)
Challenges
2. REAL TIME DATA: Collaborative Software
![Page 39: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/39.jpg)
Challenges
3. TRAINING PROGRAMS
![Page 40: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/40.jpg)
Overall Results
1. Valid, reliable, representative and
useful information (country,
region, province or municipality).
2. Reasonable cost of
implementation and maintenance
3. Solid base to take decisions to
be more efficient and competitive (public and private sector)
![Page 41: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/41.jpg)
VR
AR
BC
AI
4Tech to Enhance Experiences
![Page 42: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/42.jpg)
Key Words
![Page 43: Smart Tourism for Governance Innovation, Technology and Tourism… · 2019-09-17 · Smart Destinations An innovative tourism destination, consolidated by means of a cutting-edge](https://reader030.fdocuments.us/reader030/viewer/2022041103/5f0270287e708231d40443d6/html5/thumbnails/43.jpg)
Antonio López de Avila
Travel&Tourism Innovation Center
IE Business School
www.ie.edu
@alopezdeavila