Smart Tech e Digital Outdoor
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Transcript of Smart Tech e Digital Outdoor
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Alfredo Ricca Smart Tech e Digital Outdoor
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Digital Outdoor e Digital Engagement
“Never stop testing,
and your advertising will never stop improving”
David Ogilvy – Fondatore Ogilvy
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Le campagne condizionate
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L’OOH coniuga da sempre comunicazione e contesto di fruizione
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Il Digital crea viralità e passaparola
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La misurabilità consente di valutare audience oggettive…
440.000 contatti /gg
200.000 contatti/gg
334.551 contatti /gg
Time Square
Piccadilly Circus
Milano Centrale
NetworkDigitotem Grandi Stazioni
730.000contatti/gg
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1542 click/gg3,9% dei passanti
677 click/gg1,8% dei passanti
…e di adattare le Campagne in tempo reale
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@GSMediaNetwork e gsmedianetwork.it
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In sintesi…
Il target giusto
Nel momento giusto
Con il messaggio giusto
Questo è il digital che mettiamo
a disposizio
ne dei nostri clienti
Versatile
Misurabile
Efficiente
Innovativo