How do you scale a personalised fan experience? Johannes Waldstein VP Business Development

5/15/2014 CONFIDENTIAL

15h May 2014, Dortmund, Germany

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FanPlay is partnering with Huawei to pursue the Football Club vertical

Why are we here today?

The FANS

How do you return REAL LOVE in an Authentic way?

How do you scale a personalized fan experience?

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Data insight enables personalisation and transformation which creates measureable value

Insight to Personalise the fans experience

Transform the clubs into data driven fan centric organisations

This causes Measurable Value growth through bigger basket size, additional revenue streams and higher frequency of purchase; while giving a better fan experience

Personalisation and Transformation to create Value Growth Data transformed to measurable value

Source: dunnhumby data value diamonds

To understand the Fans you need to understand the data

Key Benefits - Extending the Experience Beyond The Stadium , Beyond Match Day and Internationally

Welcome to FanPlay

Electronic ticketing

Merchandise sales from

the seat

Digital display

purchasing

Faster beverage purchasin

g

Faster food purchasing

In stadium games

In game betting

Video streaming and replay

Social media

Sponsorship and

advertising

Payments

Platform

Level 3 Data

Huawei provide High Density WiFi connectivity to enable FanPlay to provede a range of intelligent products and services - through fans own smart phones.

Personalised messaging

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FanPlay is a specialist white label mobile payments and m- commerce technology provider

Fanplay allows fans to buy drinks, food, merchandise, bet and watch video replays, before during and after a match

Fanplay allows personalised fan experiences to international fans

FanPlay is Fan-centric

What is FANPLAY?

The FanPlay platform solves real fan pain points & enables a range of intelligent products & services that deliver a superior fan experience.

Thank you Johannes Waldstein VP Business Development +44 777 899 3900 Johannes.waldstein@finalogic.at