IBM Global Technology Services Texas A&M Smarter Stadium Networks A Better Fan Experience for Less...

IBM Global Technology Services

Texas A&M Smarter Stadium Networks A Better Fan Experience for Less

© 2014 IBM Corporation


Smarter Stadium Networks

2

Summary

Profile: Last year, Texas A&M University (TAMU) unveiled plans for a $450 million renovation of Kyle Field that includes a new initiative to meet growing fan demand for enhanced mobile capabilities while attending Aggie games. To meet this need, the university selected IBM’s MobileFirst Network Services to deliver a low-cost, intelligent, security-rich network that provides over 100,000 fans with enhanced cellular coverage and a superior in-game experience. Working with partners Corning and Tellabs, IBM debuted the new capabilities on September 6th during a game against the Lamar Cardinals. TAMU’s new stadium is the first sports venue in the country to deploy the IBM Smarter Network and its powerful mobile and wireless capabilities backed by IBM Research.

Partners: Corning, Tellabs, Aruba, Juniper, Yinzcam

Benefits: Quad band MIMO for four (4) carriers Concurrent Wi-Fi and coverage for 100,000 Texas A&M Football Fans Neutral Host DAS – Texas A&M owns the system and allows carriers to participate Interactive Digital Signage and Media Distribution for a world class fan experience

Solution: POL/DAS - Passive Optical LAN and Distributed Antenna SystemTAMU Press Conference Highlights



3

Project Overview and Requirements

LAN-Infrastructure + Active Networking Texas A&M University is home to more than 50,000 students, ranking as the sixth-

largest university in the United States, with more than 370,000 former students worldwide.

Texas A&M University is renovating their football stadium (Kyle Field) and requires pervasive wireless coverage (Wi-Fi and Cellular) as well as digital signage and media distribution throughout the facility to ensure a great fan experience. “Scalable Infrastructure”

Wi-Fi and access for over 100,000 concurrent connected users with guaranteed bandwidth supporting game day applications. “Large Capacity and Bandwidth”

Connectivity to all ticketing, POS, and IP TV in suite areas along with command center and office operations areas (over 6000 active devices. “Multiple IP Devices”

Deliver Game 1 requirements on-time and on-budget by September 6, 2014 with a start date of May 20, 2014 (approx. 3 mos) “Fast Track Project”

Provide a “World Class” interactive fan experience through new mobile applications that deliver instant replays, concession promotions, and more



4

Key TAMU Project Drivers

Desire to have “State of the Art” infrastructure in stadium that no other stadium has today, positioning TAMU as a leader at the university and pro level

Provide the “Best Fan Experience” with new mobile applications that enables fans to interact with one another, the game day experience, and the TAMU stadium operations for ticketing and concessions

Deliver project at a “Reduced Cost” to meet budget constraints and demonstrate more value to the donors of the program known as the “12th Man”

Work with the telecommunications carriers for “Revenue Generation” opportunities to offset cost of the project and enhance quality of services



5

The IBM Solution

IBM is designing and deploying a fiber based Passive Optical LAN (POL), Distributed Antenna System (DAS), and a IP based digital signage and media distribution solution.

The IBM solution provides pervasive wireless (Wi-Fi and Cellular) coverage for the entire stadium (over 100,000 fans) ensuring a great fan experience.

IBM is working with major mobile telecommunication companies to enable these carriers to broadcast their signals over the IBM neutral host DAS.

Additionally, IBM will design and deploy a IP based digital media distribution system for multi-camera replays, video-on-demand, game-tracker visualizations, head-to-head matchups and more.

Texas A&M financed this system through IBM and leveraged IBM’s relationships with the various wireless carriers to negotiate lease agreements which helped offset the cost of the system…that’s a Smarter Stadium Network!



6

TAMU Kyle Field Network DesignTellabs OLAN Equipment

– 3 x 1150 OLTs (120Gbps Capacity) WAP, IPTV, CCTV traffic

– 2 x 1134 OLTs (24 Gbps Capacity) Point of Sale traffic

– 2 x Panorama EMS– 479 x ONT709GPs (4xGbps, PoE)– 4,000 Fiber runs

WAP IP Phone POS

CCTV Data

IPTV video

WAN LAN

Menu Board

Optical LAN Solution

Solutions Provider Systems Integrator

Wireless Access Points

IPTV, Multimedia Apps

Router

DAS and Fiber Cable

IP Phone



7

TAMU Kyle Field Game #1 Success

Fed ~115 Concession Menu Boards

Connected 250 Point of Sale registers to support >100,000 fans at concessions and gift stores

Ticketing system scanned ~105,000 tickets with no issues through PoE-fed WAPs

Provided CCTV from PoE-fed security cameras throughout stadium



8

TAMU Kyle Field Game #1 Success

The command center housed local law enforcement, security, EMS, Fire Safety, the FBI and utilized special applications and CCTV over the Tellabs Optical LAN with great efficiency

Connected >100 PoE-fed IP Phones configured via LLDP

Provided IPTV video streams (up to 30Mbps) to ~215 TVs throughout Suites and common areas

Provided service to ~100 PoE-fed WAPs for WiFi access to Suite holders and student body guests



9

Integrated structured fiber cabling meets multi-service connectivity requirements with green and low cost design



10

DAS enhances indoor coverage with unparalleled performance (40 sectors) for premium fan experience



11

100,000 fans, 300 TVs, 100 PoS systems, one IBM network



12

Smarter Stadium Networks contacts

For more information contact:

Darold ConklinSales Manager – Smarter [email protected]

IBM Global Technology Services Texas A&M Smarter Stadium Networks A Better Fan Experience for Less...

Documents

Transcript of IBM Global Technology Services Texas A&M Smarter Stadium Networks A Better Fan Experience for Less...