Smart Retail Business Opportunities in the UK
Transcript of Smart Retail Business Opportunities in the UK
Four key areas for new business for Finnish companies Key protagonists in the UK value chain are the retail technology providers, adver-sing agencies (including digital agencies), distributors (including supply chain and logis-cs), retailers and brands. They are inves-ng heavily on Smart Retail technologies in following areas.
1. Omni-‐channel experience
2. Mobile Commerce
3. Social Media
4. Cloud Compu)ng
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Omni-‐channel experience
To win the baJle in the hyper compe--ve markets, retailers are inves-ng in Smart Retail strategies that offer their customers a seamless and fully integrated level of customer service throughout the retail journey enhancing the bricks and mortar and digital experience.
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Omni-‐channel experience
Finnish companies have exper-se and poten-al for new sales especially in the following areas of omni-‐channel experience:
• audio visual experiences • social media • customer experience • supply chain, forecas)ng, category management and logis)cs
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Mobile Commerce
According to Frost & Sullivan, mobile represents a fundamental shiZ in the way consumers are discovering buying and interac-ng with retailers. This applies strongly to the UK Smart Retail market.
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Mobile Commerce
Finnish companies have exper-se and poten-al for new sales especially in the following areas of Mobile Commerce:
• loca)on-‐based mobility • mul) device, mul)-‐channel and omni-‐channel transac)on processing in-‐store and on the move
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Social Media
Retailers are inves-ng heavily in integra-ng social media with other online marke-ng programs. Retailers are now coming to terms with how to use social media for marke-ng purposes.
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Social Media
Finnish companies have exper-se and poten-al for new sales especially in the following areas of Social Media:
• social media applica)ons
• online communi)es
• high-‐performance loyalty tools
• social media marke)ng
• advocacy
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Cloud Compu)ng
The ability to convert customer data into useful customer-‐centric informa-on that is relevant to the customer in real-‐-me at point of retail experience is a key driver for cloud based investments.
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Cloud Compu)ng
Finnish companies have exper-se and poten-al for new sales especially in the following areas of Cloud Compu-ng:
• Big data solu)ons
• System integra)ons
• Analy)cs and dashboard visualisa)on
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Act now to get new business from UK smart retail market
Export Finland's local experts can help you take benefit from UK Smart retail opportuni-es and connect your company to key decision makers. Contact us for advice free of charge. To read more about this opportunity, please visit: hJp://www.expordinland.fi/web/eng/market-‐opportunity/opportuni-es-‐in-‐smart-‐retail-‐in-‐the-‐uk
Contact: Perry Le Dain Senior Advisor [email protected]
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