Smart Remarketing for Maximum Returns-Tim Mayer
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Smart Remarketing for Maximum Returns Monday January 19 th 2015 Tim Mayer, CMO Trueffect
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Transcript of Smart Remarketing for Maximum Returns-Tim Mayer
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Techniques To Improve Retargeting
1. Suppression Cookies to Suppress Ads
2. Reducing the Frequency Caps
3. Broadening of SKU Level Retargeting
4. Using First-Party Data to inform:• Programmatic Bidding
• Creative Decisioning
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Twitter/Facebook:•Adroll•Nanigans•Triggit
Huffington Post, CNN, WSJ etc.•Taboola •Outbrain•Sharethrough
Retargeting with Native Advertising