#SHSUMMIT tmt.knect365.com/smart-home

11 PARTNERSHIPSDRIVING THESMART HOMEINDUSTRYFORWARD

Smart HomeSummit

VISIT WEBSITE

AFTER A ROCKY FEW YEARS, THE DEMAND FOR SMARTHOME TECHNOLOGY IS ON THE RISE INTERNATIONALLY

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

*SOURCE: OVUM

Smart HomeSummit

THE POTENTIAL FOR SMART HOME APPLICATIONS AND DEVICES REGARDLESS OF MARKET SIZE

DEMAND OPPORTUNITY INDEX

Home security

Scor

e (5

= h

ighe

st p

oten

tial)

5.04.54.03.53.02.52.01.51.00.50.0

Austria

Belgium

Canada

Denm

ark

Finlan

d

France

Germany

India

Japan

Spain UK US

Smart energy Assisted living

THE MARKET OPPORTUNITY IS MOST SIGNIFICANT INPARTS OF EUROPE, ASIA AND THE UNITED STATES

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

VISIT WEBSITESmart HomeSummit

*SOURCE: OVUM

THE POTENTIAL FOR SMART HOME APPLICATIONS AND DEVICES TAKING MARKET SIZE INTO ACCOUNT

SIZE OF MARKET OPPORTUNITY INDEX

Home security

5.04.54.03.53.02.52.01.51.00.50.0

Austria

Belgium

Canada

Denm

ark

Finlan

d

France

Germany

India

Japan

Spain UK US

Smart energy Assisted living

Scor

e (5

= h

ighe

st p

oten

tial)

AI ASSISTANTS ARE PROVING TO BE PARTICULARLY POPULAR AMONG CONSUMERS AND BUSINESSES ALIKE

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

VISIT WEBSITESmart HomeSummit

*SOURCE: OVUM

THIS ACCOUNTS FOR AI ASSISTANTS IN COMPUTERS, TABLETS AND SMART PHONES AS WELL AS SMART HOME APPLICATIONS

Google Assistant (23.3%)

Other (42.9%)

Samsung’s Bixby (14.5%)

Microsoft’s Cortana (2.3%)

Apple’s Siri (13.1%)

Amazon’s Alexa (3.9%)

VOICE AI-CAPABLE DEVICES: FORECAST

GLOBAL MARKET SHARE IN 2021

(INSTALLED BASE)

PARTNERSHIPS BETWEENBUSINESSES ARE KEY TO SMARTHOME SUCCESS. AS SMART HOME TECHNOLOGY TAKES OFF INTHE MASS MARKET, THE MOST SUCCESSFULPROVIDERS WILL BE THOSE THAT PARTNERFREQUENTLY AND EFFECTIVELY.

Smart HomeSummit

HERE ARE 11EXEMPLARY SMARTHOME PARTNERSHIPS,RANGING FROM THEESSENTIAL TO THEINNOVATIVE ANDUNUSUAL.

Smart HomeSummit

HOW WILL CUSTOMERS BENEFIT?New benefits for Alexa users:· Use Alexa to access Office products closedoff to AIs other than Cortana, like workcalendars and email

New benefits for Cortana users:· Use Cortana to access the Alexa capabilities that Cortana lacks, like shopping on Amazon and certainsmart home functions

AMAZON & MICROSOFTANNOUNCED: AUGUST 2017

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

In a surprise move, Amazon and Microsoft haveannounced a partnership to better integrate AI assistants Alexa and Cortana. The integration meanseach company’s respective customers will be able toaccess unique features that the other company’s digitalassistant provides.A partnership between two of four of the biggest AI assistant providers could signala move away from the lack of collaboration between Amazon, Microsoft, Googleand Apple that threatens the interoperability potential of future smart homes.

Amazon CEO Jeff Bezos has reportedly welcomed Google and Apple to approachhis company for a partnership of a similar kind.

VISIT WEBSITESmart HomeSummit

WHO ELSE DOES AMAZON PARTNER WITH?Other significant Alexa partners:

EDF ENERGYSPOTIFY

UBERBMW

FITBIT

HIVE & AMAZONANNOUNCED: OCTOBER 2016

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

Another partnership that has positive signals forinteroperability in future smart homes.British Gas’ Hive is a sizeable provider of smart home products andservices without an AI assistant of its own. The company’s Amazonintegration brings voice-activated AI to its products with the addition ofsome new and customizable features.

This collaboration is indicative of Amazon’s smart home partneringapproach overall. With partnerships far and wide, including a diverse rangeof product and service providers, Amazon looks well placed to become themost essential smart home product provider.

VISIT WEBSITESmart HomeSummit

GOOGLE & VARIOUSANNOUNCED: AUGUST 2017

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

The Alphabet Inc. unit also recognizes that partnershipsare key to smart home success. The company recentlyannounced that its voice-based chat service is nowcompatible with a raft of smart home devices.The most notable new partner may be LG, who announced plans to bring Google’sAI service to its upcoming range of washing machines and refrigerators.

Noticeably absent from the partner list is Samsung Electronics Co., a majormanufacturer of Android phones and home appliances that has staked a lot on itsown voice assistant Bixby.

VISIT WEBSITESmart HomeSummit

WHO ELSE DOES GOOGLE PARTNER WITH?Significant Google Assistant partners:

LG ELECTRONICSPANASONIC

AUGUSTVIVINT

MOBVOI (CHINESE STARTUP)

APPLE’S RIGOROUS TESTING PAYS OFF

APPLE & HUNTER FAN COMPANYANNOUNCED: JANUARY 2016

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

Apple’s approach to partnering in the smart homemarket has been less prolific.While Amazon favors an open-systems approach to speed up development, Appleprefers to exert more control over the technology of its partners. At the start ofthe year, Apple’s Homekit was compatible with fewer than half the number ofdevices Alexa could work with.

This approach has its benefits – it ensures Apple’s partners provide levels ofsecurity and ease-of-use that meet Apple’s own high standards. This particularpartnership between Apple and Hunter Fan Company demonstrates Apple’s abilityto lure in the big home brands.

However, the lack of volume in partnerships could hurt Apple’s smart homepotential in the face of stiff competition.

VISIT WEBSITESmart HomeSummit

Smart lighting company Nanoleaf located bugs that they’d missed through their original testingthanks to Apple’s rigorous certification process. CEO Gimmy Chu praised the certification forensuring his company’s technology was “rock solid”. The same process means Apple can guarantee the security of third-party providers, unlike Amazon.

SONOS & AMAZON, GOOGLE, APPLEANNOUNCED: OCTOBER 2017

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

Next year Sonos could potentially fulfill its promise ofbeing “the only smart speaker you’ll ever need.”Following the integration of Alexa, Sonos products will also support Siri andGoogle Assistant in 2018 – a level of multiplatform support that is a first amongsmart speakers. They’ll also be able to control Amazon Music, Pandora, iHeartRadio and Spotify via their products.

If this partnering approach can be replicated by more smart home devicemanufacturers, a high level of interoperability in future smart homes would be farmore feasible.

VISIT WEBSITESmart HomeSummit

WHO ELSE DOES SONOS PARTNER WITH?Sonos’ formerly closed platform will now be open to smart home company developers, including:

SMARTTHINGSCRESTRON

LUTRONLOGITECH

ALARM.COMHAIER

BITDEFENDER & BBSSANNOUNCED: MARCH 2017

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

Last year IoT network security drew more publicattention than ever, raising further concerns over thesecurity of smart homes. Hence why plenty of homecybersecurity was on show at CES this year.Bitdefender was there promoting its Bitdefender BOX, a catch-all homesecurity solution that protects all smart devices on a smart home network,through a combination of local and cloud-based network securitytechnologies.

The company’s partnership with SoftBank subsidiary BBSS was announcednot long after the show, and means the Bitdefender BOX will now be sold inJapan as well as the United States.

VISIT WEBSITESmart HomeSummit

ACKNOWLEDGING ASIABased on both internal demand and market opportunity based on country size, Ovum’s analysisfound Japan to be the country with the biggest overall smart home opportunity, taking homesecurity, smart energy and assisted living into account.

SAMSUNG & ADTANNOUNCED: OCTOBER 2017

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

With network security at the front of consumer minds,it makes sense for the biggest smart home providersto cater to this demand too.That’s what Samsung has done in its recent partnership with ADT. They’vecombined to create the Home Security Starter Kit, a self-installing securityproduct powered by Samsung’s SmartThings platform and ADT’sprofessional monitoring services. The end-product is one of the mostcomprehensive smart home security products going.

Customers aren’t expected to sign contracts or make long termcommitments – they’ll be able to activate or cancel the service at any time.

VISIT WEBSITESmart HomeSummit

BIXBY’S ROLE IN THE SMART HOME FUTUREThe general perception is Samsung hasn’t kept pace with other big brand smart home productproviders, even with the 2014 acquisition of startup SmartThings. But now the company’s smarthome plans are coming to fruition – with an emphasis on home routers – and it’s Bixby Home thatwill tie all of Samsung’s home offerings together.

COLDWELL BANKER & CEDIAANNOUNCED: MAY 2016

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

Coldwell Banker is the self-acclaimed “real estateleader in smart homes.” As of last year, in an unusualmove, they’re looking to share their knowledge withothers in the real estate industry.The company has partnered with CEDIA, the global trade associate for hometechnology, to create an education curriculum around the smart homes – anindustry first. The aim is to equip students with the skills needed to advisebuyers looking to invest in smart home technology.

President and CEO Budge Huskey believes this will “ensure that [ColdwellBanker] affiliated agents are the foremost experts in every aspect of the home.”

VISIT WEBSITESmart HomeSummit

SEE HOWREAL ESTATEASSISTS THESMART HOMEMARKET

VIVINT & BEST BUYANNOUNCED: MAY 2017

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

Retailers may be the most essential partner for smarthome providers to approach, acting as the mainmiddleman between them and the public.Vivint Smart Home is maximizing this opportunity. They’ve confirmed a deal withBest Buy where a Vivint employee will be available in each one of 400 selectedBest Buy stores across the United States to consult potential customers.

Studies frequently show that getting home owners to adopt smart hometechnology takes some convincing. This partnership provides Vivint with a directmeans to do so.

VISIT WEBSITESmart HomeSummit

SEE JEFF LYMAN, SVP, CONSUMER EXPERIENCE, VIVINT SMART HOME SPEAK AT SMART HOME SUMMIT

NEST & THEIR CUSTOMERSANNOUNCED: AUGUST 2017

Z-WAVE & HACKERSANNOUNCED: DECEMBER 2015

It’s unsurprising that solar eclipses reduce solar power production when they occur. What is surprising isthe impact – 2017’s eclipse in the United States reduced solar power across the country by an estimated9 gigawatts, the equivalent of about nine nuclear power plants.Nest opted to partner with customers to alleviate this drop off in available power. Once customers “counted in,” Nest programmed their houses tocool before and during the eclipse, turning off AC where appropriate to reduce power use.

The campaign likely resonated with smart home adopters, a demographic more likely to act on environmental concerns more than most.

At Black Hat’s 2013 conference, security experts demonstrated how vulnerable Z-Wave smart locks andmotion sensors were to hackers. In reaction, Sigma Designs and the Z-Wave Alliance enlisted the help ofthe same experts and hackers to help secure its wireless communications protocol.“We said: ‘These guys know what they are talking about in terms of security. Let’s embrace their work and the hacker community at large and havethem help us create a new security platform,” Z-Wave commented.

The resulting Security 2 (S2) security framework, announced towards the end of 2015, is far more secure and employs techniques adopted fromthe financial sector.

VISIT WEBSITESmart HomeSummit

11 PARTNERSHIPS DRIVING THE SMART HOME INDUSTRY FORWARD

SEE MITCH KLEIN,EXECUTIVE DIRECTOR, Z-WAVE SPEAK AT SMART HOME SUMMIT

Smart Home Summit

GET YOUR SMART HOME SUMMIT PASSBuild partnerships to unlock every home’s smart potential in Palo Alto this November.

Access the expertise you need to integrate every square foot into a secure & user-friendly living space.

Smart HomeSummit

November 15 - 16, 2017Crowne Plaza,

Palo Alto, CA

BOOK NOW

GET 20% OFF EVERY PASS WITH DISCOUNT CODE SHSUMMIT20

https://tmt.knect365.com/smart-home

CREATE THE DEFINITIVE CONNECTED LIVING EXPERIENCE.THE CONFERENCE WHERE THE SMART HOME COMES TO LIFE.

250+ATTENDEES

80+ SPEAKERS

80%OF ATTENDEES DIRECTORLEVEL OR ABOVE

Smart HomeSummitNovember 15 - 16, 2017, Crowne Plaza, Palo Alto

Creating a Safer & MoreSecure Home

Delivering a SeamlessUser Experience

Connecting ConsumerMarkets

PAST ATTENDEES INCLUDE:

BOOK NOW & SAVE 20% (WITH CODE SHSUMMIT20)

2016 INDUSTRY BREAKDOWN l Device Developers / Manufacturers 27%l Connectivity & Platform Providers 14%l Software Developers 12%l Financial & Insurance 9%l Media 8%l Cyber Security 8%l Other 5%l Research 5%l Consulting 4%l Retailers 2%l Education 1%l Property Developers/Real Estate 1%l Association 1%l Government 1%l Sports 1%

User Interfaces: Apps vsVoice vs Touch

Building a Business Casefor More Integration

Updating the idea of'Home'

Working with 3rd PartiesMachines, Metrics, & Data

AI & the Home of the Future

Adding true value toquality of life

88%of attendeeswere satisfiedwith speakerquality

76% of attendeesfound the showimportant toattend

JOIN THE WORLD’S LARGEST ONLINE COMMUNITY

VISIT IOTI.COM

IOT LEARNINGCENTRE

IN-DEPTHIOT CONTENT

DEDICATED SMARTCITIES SECTION

FREE TO JOIN

https://ovum.informa.com/discover-forecaster