Smart City vs. Smart Citizen - Retailing Challenges & Opportunities in Tier 2 & Tier 3 Cities in...
-
Upload
gurjender-singh-virdi -
Category
Business
-
view
386 -
download
0
Transcript of Smart City vs. Smart Citizen - Retailing Challenges & Opportunities in Tier 2 & Tier 3 Cities in...
-
!$ CITY VS.
SMART i
G S VIRDI
www.ApniSmartCityLife.com
INDIA ICT CHANNEL SUMMIT 2016
R K
LAX
MAN
S CO
MM
ON
MAN
Retailing Challenges & Opportunities
in Tier 2 & Tier 3 Cities
http://ApniSmartCityLife.com
-
PRESENTATION , - 1?In next couple of slides you will learn-
Impact of 'Smart City' mission in India
TheReal Consumer in Tier 2 & 3 Cities
Presentshoppingscenario in these cities
New business challenges for the channel
Multi layered solution for buyers & the sellers
Concept & vision of Apni Smart City Life
Its unique features & other key characteristics
Success story of the pilot city - Ajmer
Scope of your association with ASCL
-
VS. SMART CITYHon. PM, Mr. Narendra Modi has announced the plan of making 100 cities as Smart Cities.
Government perspective of making smart cities might be different from the perspective of citizens from these proposed 100 cities.
Apart from the infrastructure & other facilities mentioned in the Govt. plan, the residents want-
Better Business & Profitability Better Shopping & Lifestyle
-
!$ i: IS JUST A NAME-GAME?WHATEVER our country is going through a Massive Revolution and that has brought to these cities-
SPEED IN DEVELOPMENT
GLOBAL ATTENTION
!
Tier 2 & 3 cities ! o, u !
-
u FOR RETAILERSKnowing the CONSUMER in Tier 2 & Tier 3 cities!
Who is he?
What are his needs? His aspirations? His characteristics?
!
Is he an Alien for retailers? NO! !
Retailers dont need to find absolutely different
marketing strategies or tools for these cities.
-
- DIFFERENT, SAME-SAMEThe CONSUMER today in Tier 2 & Tier 3 cities also is-
More Knowledgeable, Demanding, Empowered, Interactive, Accessible!
Engaged with multiple screens - TV, Computer, Tablet & Smartphone
Follow the same shopping pattern- Research, Experience & Buy
Driven and influenced by the content/information he comes across
Buys whenever-wherever-however he likes and is comfortable
Loves to receive personal attention, acknowledgment & recognition
-
6 i, PROBLEM SOLVED!All retailers have to do, is-
Put PEOPLE, PROCESSES & TECHNOLOGY in place to build the everlasting relationship with their customers
Be present where the consumer is looking and sourcing information about the brands- Physical Stores, Websites, Kiosks, Computers, Gaming Consoles, Smartphones, Social Media
Be Innovative, Technologically updated, Customer Tracker, Adoptive
Think like a media company to give your customer the best information in the most influential way
Really? ? Smart Solutions need Smart Users Smart Products need Smart Consumers!
-
PRESENT SHOPPING SCENARIO: A typical consumer in Tier 2 & 3 cities-
Confused with the latest & marketing buzz
Old generation fails to cope up with the trends
NextGen is influenced by online trends
Sits at back seat in comparison to the Metros
i i for these cities means- shopping from Delhi, Mumbai, Dubai, Singapore or US!
BUYING PATTERN
RESEARCH,
EXPERIENCE,
& then BUY!
Online Offline
ANYTIMEANYWHERE
-
A retailer in these cities-
Bleeding because of slow economic conditions
Dropping Sales/Profits due to competition
Online vs Structured vs Traditional retailing war
Staying aligned with rapidly evolving market
And the most importent challenge is- Dealing with an Uneducated Customer!
: NEW BUSINESS CHELLENGES
-
Concequences of having uneducated customer-
Technical details & jargon confuse a customer
He doesnt know what is the best product for him
Easily get confused & trapped by some mean sales people
Hesitates to adopt new technology/product due to his past experience
!: UNEDUCATED CUSTOMERGadgets
are part of our life today but
the technology is still Greek to the consumer.
He is comfortable with any product
if he has NOT to deal with the
technology behind it.
-
SOLUTION >!We offer
people in these cities a unique guide of
SMART SHOPPING &
LIFESTYLE
in the benefit of both-
!
the Consumer &
the Retailer.
-
MULTI LAYER SOLUTION >Helping the CONSUMER in shopping by-
Educating people in these cities from How to choose to How to use a product
Influencing & making them Comfortable
Introducing them to the Latest Trends & Buzz
Shopping Tips (from the Business owners mouth)
Making aware of What is available in their own city
-
?, SOLUTION B >And we help the RETAILER in business-
To reach to the Local & National customers
An Smart way to spread the word for Latest Products, Launches, Offers etc.
Brands can share their Philosophy, Strategies and Values to the Society
Unique, Interactive & Innovative platform (multi-media capabilities) to offer exclusive deals
-
B D - CONTINUEDAnd we help the RETAILER in business-
Showcase their Complete Catalogue on the medium their consumers are most comfortable
Push the SALE during season and festivals
Even a Small Home Business Owner can utilise it to reach their prospective customers
Bringing back consumers Trust in local shopping by giving the most profitable shopping experience
-
COOL ? HERES HOW!
First of its kind
in India,
every citys own-
!
Smart Shopping & Lifestyle
WebZine
-
www.ApniSmartCityLife.com
!
Smart. Live 9:.
-
HOME E
-
MOBILE
PHONE FRIENDLY >!
-
THIS IS HOW IT IS POSITIONED
!
Smart Citys peoples own,
Unbiased guide for
Smart Shopping & Lifestyle WebZine
available 24x7
on your
PC, Laptop, Tab & Phone- absolutely
FREE!
-
WWW.APNISMARTCITYLIFE.COMVISION
Helping citizens in these proposed Smart City to-
A) Grow their Business / Profitability B) Improve their Shopping / Lifestyle Also, It is aligned to Honble PM, Mr. Modis vision of-
- Making 100 cities as Smart Cities and,
- Promoting the usage of Hindi language
-
MISSION
Publish everything what a consumer from these cities always needs to know
Help him to pick the best product or service for the best value for the money he spends
Guide him to upgrade his lifestyle and to make him stand in the front row of the latest trend
Improve local market situation to help the business owners
WWW.APNISMARTCITYLIFE.COM
http://www.aPNIsmartcitylife.com
-
WWW.APNISMARTCITYLIFE.COM5 UNIQUE CHARACTERISTICS (USP)
Smart Shopping: A common platform for a Consumer & a Retailer
GLocalisation: All smart cities have their own city specific local edition with Global visionary
Language: Hindi- preferred language of people in these cities that too in laymans standards
Focus: Articles related to Shopping & Lifestyle only - No Politics / Bollywood / TV / Sports / Crime news!
Medium: PC / Laptop / Tab / Smart Phones
-
AUDIENCE PROFILE (SMART CONSUMER)
Gender: Male & Female
Age Group: Youth/Mature/Old (15 Yrs - 65 Yrs)
Economic Stats.: LIG/MIG/HIG classes
IQ: Educated/Tech Savvy & Smart
Access Point: PC / Laptop / Tab / Smart Phones
Geo. Stats.: Uttrakhand, Haryana, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Chhattisgarh, Gujarat, Delhi including Mumbai & NRIs
WWW.APNISMARTCITYLIFE.COM
http://www.aPNIsmartcitylife.com
-
AUDIENCE PROFILE (RETAILERS)
Owner: Local Shop/Showrooms/Supermarkets
Business: Dealers/Distributors/Retailers/Franchisee/Manufacturers/Vendors/Suppliers
Others: Various Service Providers
Size: Complex to Small Home Business Owners
WWW.APNISMARTCITYLIFE.COM
LOYAL CUSTOMER
are not those who come back to
you again, they are not those who
recommend you but they insist
others to come to you.
-
SELF MARKTING & USER ENGAGEMENTFacebook
Teasers on various FB pages & groups
Regular Shopping Tips
Tips for Startups
Whatsapp
Two-way Interaction on various groups
Members can post about their business, services & offers
Twitter
Regular tweets
Regular Announcements
& shopping tips
-
SAMPLES OF TEASERS FROM ASCL
-
SAMPLES OF SMART SHOPPING TIPS
-
SAMPLES OF OTHER USEFUL TIPS
-
SAMPLES OF OTHER ENGAGING POSTS
-
SUCCESS STORY OF PILOT CITY AJMERwww.AjmerSmartCityLife.com Launch: May 2015
Well Received & Liked by locals in 4 months
1.5K fans on Facebook Page / Group
Queries & Solutions started on individual level
People got addicted to Daily Shopping Tips People wait for Friday to check Offers,
Exclusive Deals, Discounts and fresh Articles on Smart Shopping & Lifestyle
-
FACTS & FIGURES FROM THE PILOT RUNAfter the launch of www.AjmerSmartCityLife.com
100 Page Likes and 6000 Reach within 6 hrs!
50,000+ Page Hits on ASCL in 6 months!
Top Rank on Google (among 4.5 lakhs pages) if Ajmer Smart City Life is searched!
Statistics of just a single article: Viewed by 6.8K users, Link Clicked 900 and received 200+ Likes.
-
H 6 I J GROWTH PLANTo repeat the same success in Other Smart Cities
Launching 9 City Editions in Aug 2016 to reach to all Hindi speaking 12 States- Uttrakhand, Haryana, Rajasthan, Bihar,Madhya Pradesh, Uttar Pradesh, Jharkhand, Chhattisgarh, Gujarat, Himachal Pradesh, Punjab, Maharasthra including Delhi & NRIs who prefer to read in Hindi.
Launching Video Guides on Smart Shopping & Lifestyle in Hindi by Aug 2016.
EVERY CITY, no matter how
small or big it is, divided into two- the city of POOR
and the city of RICH & there are
early adopters and followers in every city.
-
GRAND LAUNCH OF 9 CITY EDITIONS
K LD
! O LD
PQ
u
iu (
uu
/
u
u/
i
i LD
T
O
!% & LifeLife
i (
This AUGUST
REACH IN 12 STATES
!% & LifeLife
we will reach in 12 Hindi Speaking
States of India!
OT
T
i[
-
!% & LifeLife >? i eu E !
!Look for
Smart City Life on facebook and
start discussion now!>? i o >? i/ > J
60
i (
www.ApniSmartCityLife.com
" $%
*. $%
01
ui
u (
uu
/
u
u/
iL
ue
O
R
S
u
R
u
ui
Yi
/
uZu
/
uR
i[\]
_uR
`
ua
c
u
i/
Ou
h
/ui
^
i u
R
9.
@
B9
D GH iJ
1
i j - R a o ">? i
9
i $%
.9
. 9
60100
j! k
!
i !
i /i!
>? i
!
60 Cities 15 States
-
PUBLISHERS PROMISE NOTEWe are
committed towards our readers.
We will do our best to make this webzine
the best source of information related to
Smart Shopping & Lifestyle.
It gives an opportunity to the Retailers in smart cities to reach our readers and
convert them into their customers by offering the best deals & exclusive discounts to them.
!
- G S VIRDI
-
26 YEARS OF PASSION & ACHIEVEMENTS16+ Years in media & content business 350+ Magazines critically reviewed 20+ Magazines/Editorial consulting10+ Consumer magazines launched 10+ Custom magazines published 10+ Blogs & websites up & running12+ Topical bookazine published 3000+ Articles edited & published 10+ Years in IT & Software training
ABOUT THE PUBLISHER
-
Business of Content & Trade SecretsGreat understanding of target audience & its content needs, Customisation of content for the specific audience/clients, Sense of product P&L, Cost effective utilisation of r
Competitive Research & AnalysisCritical competitive product analysis, Designing & analysing Readers research survey, Ad-Edit analysis, Critical content analysis, Keeping eye on Indian magazine industry
Product Conceptualisation & (Re)LaunchPublication documentation, Product positioning, Content structuring, Editorial floor plan, Dummy preparation, Creating editorial traits of the p
Content Presentation & Putting it TogetherConceptualisation right from scratch, Defining the personality of the product, Philosophy for the making of covers, Creating identity of the product, Final p
Vision, Planning & ExecutionEditorial goal setting, Day-to-Day plan with minute details, Timeline for execution to meet the goals, Out of the box thinking, Innovative ideas for special issues
Development & Deployment of System & ProcessesWork flow design, Editorial guidelines, Style sheets for writers-designers-Desk, Deployment strategy, Getting entire business chain synchronised with the editorial plan, Process evaluation
Product Improvement & Quality AssuranceMicro level post-mortem on regular basis, Regular tweaking of content based upon industry dynamics-feedbacks-surveys-readers forums, Ensuring editorial quality controls
Product Redesigning & RevampingFace lifting, Product differentiation, Product repositioning, Competitive lead, Creating USP for existing product, Defining & creating detailed style s
Corporate Communication & Content MarketingBusiness proposals & presentations, Communication & mailers for distributors-readers-subscribers, Business tie-ups for content s
Team Building & Editorial TrainingHiring the right talent, Induction, Editorial training, Internal workshops, Editorial exercises & Surprise assessment to keep the team sharp & u
Writing & Editing for Print and DigitalArticles for various magazines, Internal/Custom publications, Online blogs, Knowledge sharing though mailers/write ups, Online social media and professional networking, Website
Passion for the Content & its BusinessPost-mortems & Critiques on various publications, Dummies & concept notes for newspapers, TV magazine, Unique TV Chat show, TV News Hour, Reviewed
[email protected] www.MAGfare.com G S VIRDI www.ApniSmartCityLife.com
Computerisation & IT ImplementationCustomised Software development for various institutions / organisations, IT Implementation, Putting system & pin place to accommodate computerised operations
IT Training in Govt/Non Govt./Public SectorsBasic computer training programmes, Certification tie-ups with various computer training companies & uLtd, Makhanlal Chaturvedi University of Journalism etc.
Mass Influencing through National Hindi DailiesTechnology content creation in Hindi for spreading computer awareness, Helping people to adopt technology at grass root level, Content syndication with various n
-
CONSUMER M ASCL P M 10 % 1. Introduces the Latest Products / Technology / Trends to them
2. Gives them Unbiased Information they need
3. Empowers them with knowledge
4. Offers them Accessibility - anytime and anywhere
5. Gives them Confidence to make own purchasing decisions
6. Educates them about HOW-TO (Use, Maintain, Repair etc.)
7. Gives Comfort with the language they prefer and love to interact in
8. Gives them option to Share their feedbackvia platform they are on
9. Builds better Relationship with retailers
10.Helps to create a valuable Ecosystem 01
-
*R PARTNER S, *R NATION 9!
We can help you to reach to the customers we are continuously educating and informing
them about your brand & services.
!
You can support us by getting associated with us, be our partner in big mission of making
Smart Consumer, Smart Cities,
Smart Citizens and
Smart Nation.
-
Contact us
for business tie-ups & advertisements enquiries
www.ApniSmartCityLife.com
?