Retailing Management Retailing Management Bellavita Emer, Orlando, Cook.
Metro Retailing
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Transcript of Metro Retailing
METRO AG METRO AG Made to TradeMade to Trade
ContentsContents
Introduction of CompanyCompany PortfolioSupply Chain Mgt.LogisticsCompany Locations
Introduction of CompanyIntroduction of Company
Metro is the world’s 4Metro is the world’s 4thth largest retailing largest retailing Pioneered by Dr. Otto Beisheim, first C&C store in Pioneered by Dr. Otto Beisheim, first C&C store in
Germany in 1964 Germany in 1964 300,000 employees from 150 nations are working 300,000 employees from 150 nations are working
at over 2,200 outlets in 32 countries in Europe, at over 2,200 outlets in 32 countries in Europe, Africa and AsiaAfrica and Asia
Annual Turnover is Annual Turnover is € 68 bn (plus 5.8 percent)€ 68 bn (plus 5.8 percent)
PORTFOLIO STRONG BRANDS SERVICESPORTFOLIO STRONG BRANDS SERVICES
Metro Cash & Carry, the world’s market Metro Cash & Carry, the world’s market leader in cash & carryleader in cash & carry
Real hypermarketsReal hypermarkets Media Market and Saturn, Europe’s leader in Media Market and Saturn, Europe’s leader in
consumer electronic retailingconsumer electronic retailing Galeria Kaufhof, the system leader in the Galeria Kaufhof, the system leader in the
department store businessdepartment store business
Supply Chain ManagementSupply Chain Management
Central Warehousing and distribution to the stores
Break-Bulk-Cross-Docking
Procurement logistics (German Logistics Award-2002)
ProcurementProcurement
Lower mileage per ton transportedLower mileage per ton transported Almost fully utilized trucksAlmost fully utilized trucks Minimization of empty runsMinimization of empty runs Distinctly reduced idle timesDistinctly reduced idle times
MGB (Metro Group Buying)MGB (Metro Group Buying)
Organizes and manages merchandise Organizes and manages merchandise procurementprocurement
1,450 staff1,450 staff Total purchasing volume in 2003 Total purchasing volume in 2003 € 44 € 44
bnbn
Metro Group ITMetro Group IT
Managing group wise data and Managing group wise data and information flowsinformation flows
Merchandise managementMerchandise management Data warehousing systems Data warehousing systems IT infrastructureIT infrastructure
Future Store InitiativeFuture Store Initiative
Developing new retailing conceptsDeveloping new retailing concepts Testing of new technologyTesting of new technology E.g. Central system for tracking of EggsE.g. Central system for tracking of Eggs Self CheckoutsSelf Checkouts Future CheckoutsFuture Checkouts Information TerminalsInformation Terminals Personnel Shopping AssistancePersonnel Shopping Assistance
RFIDRFID Main areas of application include Main areas of application include
LogisticsLogistics Merchandise Stock PilingMerchandise Stock Piling Individual customer serviceIndividual customer service
EPC (Electronic product code) stored on a small EPC (Electronic product code) stored on a small chip can be read by RFIDchip can be read by RFID
Merchandise management systemMerchandise management system Optimum traceabilityOptimum traceability Complete documentation from the ManufacturerComplete documentation from the Manufacturer StoreStore
Metro LinkMetro Link Optimizes communication and co-operation Optimizes communication and co-operation
efforts wit suppliersefforts wit suppliers Developed during fiscal year 2005Developed during fiscal year 2005 Uniform internet PlatformUniform internet Platform ECR (Efficient consumer response strategy)ECR (Efficient consumer response strategy) Offer suppliers programs to simplify Offer suppliers programs to simplify
business process business process E.g. Access to Metro DatabaseE.g. Access to Metro Database
Co-operation with SuppliersCo-operation with Suppliers
Association for technical co-operation Association for technical co-operation and Metro developing standards for and Metro developing standards for meat, fruits and vegetablesmeat, fruits and vegetables
Objectives (PPP)Objectives (PPP) Training programmers in India & Training programmers in India &
PakistanPakistan Russian Agriculture (Meat Products)Russian Agriculture (Meat Products) GLOBAL GAPGLOBAL GAP
LogisticsLogistics
METRO Group focuses on efficient METRO Group focuses on efficient and environmentally friendly and environmentally friendly logistics: Eco Performance Award logistics: Eco Performance Award 20072007
Employee training and Employee training and environmentally friendly trucksenvironmentally friendly trucks
Using alternative means of transportUsing alternative means of transport From the Ship to the TracksFrom the Ship to the Tracks
Company LocationsCompany LocationsAustriaAustria
BelgiumBelgium
BulgariaBulgaria
ChinaChina
CroatiaCroatia
Czech Rep.Czech Rep.
DenmarkDenmark
FranceFrance
GermanyGermany
GreeceGreece
HungaryHungary
IndiaIndia
ItalyItaly
JapanJapan
LuxembourgLuxembourg
MoldovaMoldova
MoroccoNetherlandsPakistanPolandPortugalRomaniaRussiaSerbiaSlovakiaSpainSwedenSwitzerlandTurkeyUkraineUnited KingdomVietnam